Laarni Fabaan

Laarni Facullo Fabaan Content & Sales Operations Specialist | Copywriter | Project & Administrative Coordinator PROFESSIONAL SUMMARY Content and Sales Operations professional with 10+ years of experience supporting copywriting, SEO content development, sales coordination, CRM management, and administrative operations. Proven ability to create high-quality, SEO-optimized content while coordinating sales processes, managing documentation, and supporting cross-functional teams. Experienced in improving operational efficiency, content performance, and client communication across multiple industries. CORE SKILLS - Sales Coordination & Order Processing - Project Coordination & Reporting - CRM & Sales System Management - Documentation & Compliance - Client Communication & Support - Marketing & Promotional Support - Administrative & Office Operations - Process Improvement & Data Accuracy - SEO Copywriting & Content Optimization - Keyword Research & On-Page SEO - Technical & Educational Writing TECHNOLOGY & TOOLS - Microsoft Word, Excel, PowerPoint - Google Docs & Spreadsheets - Salesforce, HubSpot, Jira - SAP C4C, Oracle Netsuite/Salesforce - Slack, Later, Focus, Calumen, Piranha PROFESSIONAL EXPERIENCE Copywriter and Editor Freelance Dubai Jul 2020 – Present - Developed 500+ SEO-optimized original content pieces including user manuals, FAQs, product descriptions, longform articles, and blogs across multiple industries. - Applied keyword research and on-page SEO best practices (headings, meta descriptions) to improve organic visibility, contributing to an estimated 30-40% increase in search-driven traffic for client websites. - Edited and optimized existing content for readability and SEO performance, improving content clarity and accuracy. - Reduced content revision cycles by 30% through thorough editing, proofreading, and fact-checking before submission. - Collaborated with cross-functional teams to align content with brand guidelines, maintaining 100% brand consistency across channels. - Conducted independent research that increased content credibility and helped strengthen client trust and repeat engagements. Business Development Coordinator Merint Group (Saint-Gobain Glass) Dubai Mar 2024 - Sep 2025 - Prepared and processed 150+ quotations and sales documents monthly, ensuring accuracy and timely turnaround. - Coordinated with the supplier and sample room teams to improve order processing efficiency, reducing delays by 20%. - Supported smooth order fulfilment by maintaining 100% compliance with internal documentation and approval processes. - Improved customer satisfaction through proactive communication and follow-ups, contributing to faster order confirmations and delivery scheduling. Copywriter Blockchain Commodities DMCC Dubai Feb 2021 - Feb 2024 - Produced 150+ SEO-focused technical and marketing content including whitepapers, FAQs, tutorials, educational blogs, and social media threads related to blockchain and digital commodities. - Optimized content using targeted keywords, supporting a 25-30% increase in organic traffic to educational and product pages. - Translated complex blockchain concepts into SEO-friendly, user-centric content, thereby improving content accessibility, supporting a 30% growth in online interaction. - Simplified complex blockchain concepts, reducing customer support content-related inquiries by 20%. - Worked closely with Product Managers, Developers, and Marketing teams to ensure content accuracy, consistency, and technical relevance. - Maintained high editorial standards, achieving near-zero publishing errors across all platforms. Business Development Coordinator Hira Walraven AC Industry LLC Dubai Oct 2018 - Jun 2020 - Supported the new market export sales operations and assisted in managing 10+ active client accounts. - Maintained accurate sales records and documentation using SAP C4C, improving data accuracy by 25%. - Assisted in tracking leads and sales pipelines through consistent follow-ups. - Strengthened customer relationships through timely communication, supporting repeat business growth. Project & Marketing Coordinator Merint Group (Saint-Gobain Glass) Dubai Jun 2013 - Sep 2018 - Managed CRM and sales data for multiple concurrent projects, supporting supply chain coordination and revenue planning - Conducted CRM training for 25+ sales executives & coordinators, improving system adoption and reporting accuracy by 30 %. - Developed promotional materials and sales presentations that supported new client acquisition and brand awareness initiatives. - Generated monthly sales and project reports, enabling data-driven planning and performance tracking. - Streamlined administrative and filing systems, reducing document retrieval time by 40% and improving operational efficiency. EDUCATION Bachelor of Science in Development Communication major in Educational Communication Benguet State University Benguet, Philippines 2007