LL
Objective
To utilize my skills in an environment that is innovative and think beyond boundaries.
Skills
I am a PR/Guru who wears many hats. A multi-faceted individual who has passion for the Arts. I am also a good Recruiter I love helping people find the best career and or job for them. Anything put in front of me I will turn the project into platinum no matter how large or small the budget. My skills are the follows:
Project Management Microsoft Office Suite General Office Skills
Mobile Marketing Tri-Lingual, English, French, Hebrew
Content Development Computer Savvy Internet Marketing
Direct Mail Proofreading
Branding Grant Writing
Campaign Marketing & Sales
Online Marketing
Krono Social Networking
SEO
Professional Presentations
Transcriptionist
Macintosh
Google Ad Words Blogger
Word Press
Type Pad
Six Apart
Live Writer
Podcasting/Audacity
Feed Blitz LinkedIn
Facebook
My Space
Flickr
Twitter
Ning
HTML/HTML editors
YouTube
Digg
del.icio.us
Stumble Upon
Tech
Reddit
Translator
ZOHO CRM
Grant Writing7
LAVON LAYTON
PUBLIC RELATIONS /SOCIAL MEDIA GURU
Experience
public relations specialist • biznesssavvychic • from may 2005 – to present
Provide a service for clients that specialize in local, national and international events. Provide clients with expertise information to employ candidates. Develop accounts towards event promotions for general multi-cultural and international markets Event Management Planner and Public Relations Executive for clients in the United States, Europe, Africa, Asia and East Asia. Perform match-up of vendors, per client per client basis. Arrange organized and oversaw shooting of small productions, such as advertising and marketing promos. Manage all phases of production, including auditions, talent selection crew supervision, shoot coordination and post-production. Negotiate contract riders for clients coordinated special projects involving production of highlights. Contract vendors and freelance professionals for camera crews, make up, wardrobe and craft services. Manage project and event budges responsible for annual company, parties. Direct and prep trade show booth preparations, hired support personnel and temporary staff for Sales and Marketing. Arrange booth models plan and manage off-site team building events in France, and the United States Negotiate arrangements with exclusive hotels and resorts responsible for annual company events. Direct trade show booth preparation, hired support personnel and temporary staff for Sales and Marketing as necessary.
Arrange booths for models and entertainment. Assist in production of new channel, for local television. Develop and manage online marketing campaigns and effectively driving brand awareness, engagement and traffic to social media pages. Achieve a strong, visible social media presence and develop concepts with viral potential. Continuously monitor online public relations and ensure the success of client programs Assess social media marketing strategies to determine rate of return. Identify and tap new channels to optimize ROI and fuel revenue growth. Place stories in media outlets and other key news outlets. Ensure placement in social content Web sites such as Digg, Stumble Upon, etc. Build a strong base of repeat business and serve as a consultant. Collaborated with some of the most well-known companies in the world to design and execute social media strategies that meet client objectives.
owner/freelance • llb creative talent group • from may 2001 to may 2005
Represented top multi-cultural national and international plus provide agent representation for creative talent. Marketed services to active and non-active clients’ billable rates and fees. Participated source talent, communication and interview for clients. Negotiated clients on talent to secure excellent compensation package. Solutions provider leverage business solutions to clients with employment issues. Performed services measures for talent and client’s effectiveness on areas of improvement.
Clients McDonalds, “Showtime at the Apollo/Kids, McDonalds Gospel Fest special events, American Israel Public Affairs Committee Cinco Del Mayo, Chinese New Year contractual events
search/freelance agent • randstad creative talent (e-staff) • from august 1998 to may 2001
Represented the top talent national and international and provided agent representation for talent. Marketed services to active and inactive clients established fees and billable rates. Participated sourced talent, communication and interviews for clients. Negotiated clients on talent to secure an excellent compensation package. Solutions provider leveraged business solution to clients with employment issues.
Performed services measures for talent and client effectiveness on areas of improvement. Accomplishments - exceeded 200,000 sales per quarter estimated yearly goal 60,000 activated all inactive clients within one year
Education
BACHELOR OF ARTS AND SCIENCES • MAY 1988 • RUTGERS UNIVERSITy
Communications and political science
certification • august 2009 • The Center for wine origins
Wine Location Specialist knowledgeable on wines from the beginning to end process.
