Kyle Wojciechowski

KYLE WOJCIECHOWSKI - |- Professional Summary Performance-driven marketing leader skilled in creating & executing marketing plans and leading product launches. Well-versed in SEO, content strategy, social media, and brand management. Work History Foodnerd – Buffalo, NY 04/2020 to 12/2020 Vice President of Marketing • Created and executed marketing plan for CPG startup in conjunction with Founder & CEO • Led go-to-market strategy for innovative superfood product lines from conception to post-launch promotion • Developed brand guidelines and content marketing strategy to position Foodnerd as experts in our space • Utilized an array of tools and services to drive organic growth and traction • Managed a team of marketing staff as well as external partners & agencies • Pitched angel investors to secure seed round capital SparkCharge – Buffalo, NY 03/2019 to 04/2020 Marketing Director • Created marketing plan and managed all marketing activities and efforts • Clearly articulated customer value proposition for each business segment through compelling marketing messaging • Devised leading-edge digital marketing, social media, and SEO strategies to drive engagement • Supported Business Development team through the creation of captivating proposals to support commercial revenue goals • Defined, owned, and analyzed metrics to measure marketing success on an ongoing basis • Built strategic relationships with current and potential customers and partners Buffalo Niagara Partnership – Buffalo, NY 08/2016 to 03/2019 Digital Marketing Specialist – 09/2018 to 03/2019 Marketing Coordinator – 08/2016 to 09/2018 • Acted as project manager for Buffalo Niagara Partnership programs, initiatives, and events through the creation of marketing/promotional plans, writing (and/or editing) blogs, creating social media posts, press releases, website features and publishing links where appropriate • Managed all social media channels for The Buffalo Niagara Partnership as well as BN360 - The Partnership's Young Professional program • Managed employee social media advocacy program and ran contests to encourage participation • Coordinated and produced email campaigns and newsletters to current members and prospects • Integrated CRM into website resulting in a more streamlined lead generation and sales process • Developed and managed content calendar for email campaigns, social media, and blog posts • Maintained analytics for website/social media, and reported to senior management and CEO • Maintained marketing distribution lists and data management in CRM Mainstreethost – Amherst, NY 11/2014 to 08/2016 Account Coordinator • Managed digital marketing campaigns including SEO/SEM, Social Media, Web Development, and Content Marketing services for over 200 clients • Communicated with clients to understand marketing needs and created an effective strategy • Utilized sales skills to cross-sell and upsell digital marketing services to clients • Qualified potential customers and advised sales staff on best strategy for presentation • Assisted sales staff in renewing clients' annual marketing programs • Ensured all services were completed to the client's satisfaction • Grew current business and identified prospective opportunities with new clients • Maintained and updated customer data within the internal CRM system NEXT! Ad Agency – Rochester, NY Sales Associate • Responsible for working within teams to develop sales/marketing campaigns • Researched communities and businesses to generate sales leads • Contacted business owners to set quality appointments for Sales Executive • Managed daily appointment calendar for Sales Executive Education Bachelor of Science: Double Major: Marketing & Business Administration Nazareth College Of Rochester - Rochester, NY • GPA: 3.5 – Cum Laude • Dean's List 5 semesters • Member of Omicron Delta Epsilon Economics Honor Society • Men's Basketball Team- 06/2014 to 10/2014