Kyle Weiler

**  Expert in Consumer Products and Sales Growth | Result- driven Marketing Professional**

Results-driven executive marketing professional with extensive experience in consumer-packaged goods, apparel, and accessories for both large and niche brands. Proven ability to develop, lead, and evaluate short- and long-term strategic marketing and sales strategies. Demonstrates a passion for sales and a successful track record of achieving growth in accounts such as Target, Costco, Walmart, Macy’s, and Kohl’s. Skilled in leveraging consumer insights to implement innovative marketing initiatives and lead teams in executing breakthrough strategies focused on sales and margin growth.

ü P&L Management

ü Consumer Insights

ü Marketing Strategy

ü Global Sales Strategy

ü Brand Building

ü Forecasting

ü Product Development

ü Data Analytics

ü Team Leadership & Development

Vice President of Marketing and Product Management

Ripple Junction Design Co. |2021 – Present

• Led the "Go to Market" strategy across wholesale channels and owned retail, driving sales and margin plans through cross-functional collaboration.
• Directed the Juniors Apparel team, achieving 300% profitable growth by defining retail targets, pricing strategy, and seasonal program execution.
• Secured unprecedented fashion placement for Spring 2025 at two top men’s retail partners.
• Expedited re-platforming of owned e-commerce (direct-to-consumer and B2B) within 90 days, integrating product assortment, marketing, and demand generation.
• Managed marketing efforts for major IPs, including Warner Brothers and WWE, supporting in-store events and content activations.

Director of Business Development

ShedRain Corporation |2017 – 2021

• Led growth strategies for core and new categories, achieving $2.0M in incremental sales through the Adidas license partnership.
• Launched a beach accessories line in the food and drug channel, resulting in new customer acquisition and expanded product rollouts.
• Oversaw long-range planning for product lines, leveraging consumer research and trend.
• Directed e-commerce strategy across brick-and-mortar, pure play, and ShedRain.com.
• Collaborated with sales leadership to develop and execute successful growth programs.

Brand Director

totes>>Isotoner Corporation |2016 – 2017

• Achieved incremental distribution growth at Kroger, doubling year-over-year business.
• Designed a weather-activated digital campaign, increasing sell-through by 140% in test markets.
• Enhanced retailer assortment strategies using consumer data insights, driving distribution expansion.

Director of Marketing / Category Director

Totes |2010 – 2016

• Achieved a 10% CAGR, generating $120M in annual revenue.
• Expanded globally into East Asia, generating $5M in sales within two years.
• Developed private-label products with brands like Vera Bradley and Callaway, contributing $6M annually.

Marketing Manager

Totes |2006 – 2010

• Launched the “Rihanna” partnership, garnering 350M impressions and an AdAge Top 50 Award.
• Directed a product line re-stage, driving a 10% growth in sales and a 5% increase in gross margin.

Marketing Communications Manager, Brand Manager, Product Manager

Tyson Foods (Formerly Sara Lee) |2001 – 2006

• Managed marketing communications for renowned brands such as Hillshire Farm, State Farm, and Jimmy Dean.

Account Executive

CBS/Viacom|2000 – 2001

• Strategized advertising campaigns and account management for high-profile clients.

Education:

University of Cincinnati, College of Arts and Sciences

B.S. in Communication – March 1999