Kyle Pendergraft

Kyle Pendergraft - |-| Portfolio: bit.ly/KPendergraft Over 10 years of experience engaging audiences across diverse platforms and industries. Skilled in leveraging cross-media strategies to maximize impact and drive action in remote work environments with a global client base. History Lead Copywriter/Technical Writer (2022 - 2024 | Diesel Laptops – Irmo, SC) ●​ Developed technical and advertising content for email, website, press releases, and public events. ●​ Created positioning strategies to differentiate and maximize the impact of the product catalog. ●​ Reviewed, edited, and enhanced content for social media, emails, videos, and other digital platforms. Advertising Manager/Ad Buyer (2014 - 2022 | Instant Leads – Temple, TX) ●​ Created and implemented tailored content marketing campaigns for small businesses, ensuring personalized service and targeted ad strategies. ●​ Monitored and analyzed campaign performance, provid+ ●​ ing actionable insights and collating relevant ROI data to measure effectiveness. ●​ Designed compelling ads and wrote engaging web copy that effectively communicated messages in a consistent brand voice and enhanced online presence. Copywriter/Editor (2015 - Present | Kyle Pendergraft – Temple, TX) ●​ Guide clients in crafting persuasive content that drives informed purchasing decisions for their products. ●​ Develop targeted email marketing campaigns and compelling product listings that capture the attention of potential customers. ●​ Create and refine marketing guidelines to enhance the effectiveness of direct response strategies and ensure a consistent brand voice. Skills ●​ ●​ ●​ ●​ ●​ Copywriting/Editing Content Marketing Technical Writing SEO/SXO AI Integration Education Associate of Arts, Marketing | Temple College - Temple, TX