Kyle Baudour

Boulder, Colorado 80302 • www.kylebaudour.com-• - Kyle Baudour Visual Designer and Marketing Manager Creative and Media Solutions / Innovative Concepts Ideation / Client Experience Management Digital and Print Project Management / Marketing Campaigns Administration / Product Launch Management Highly productive and creative professional with 5+ years of experience in driving end-to-end management of creative design projects within fast-paced settings. Experienced in leading diverse teams to create and deliver global brand assets while ensuring consistency and brand elevation across all channels and product categories. Adept at steering the design and delivery of impactful marketing collateral, digital media content and sales enablement tools to achieve strategic objectives. Proven capability to set the expectation at highest levels of quality for all areas of creative. Proficient in broad range of creative software, marketing tools and design systems. Areas of Expertise: • Creative Content Development • Brand Visibility and Awareness • Marketing Collateral Creation • Pitching and Presentation • Art Direction / Production • • • • • Web-Based Digital and Print Design Strategic Planning and Thinking Google Analytics / SEO / SEM Content-centric Campaign Development Team Collaboration and Leadership Professional Experience Environmental Lights – San Diego, CA Senior Visual Designer (January 2014 to March 2020) Spearheaded the end-to-end management of diverse creative design projects for diverse stakeholders to transition company from B2C to B2B. Execute cutting-edge strategies utilizing CMS to optimize customer experience and maximize functionality of website. Develop captivating web content and landing pages via Magento, HTML, and CSS to enhance brand visibility and drive business volume growth. Conduct detailed analysis of Google Analytics, identify low performing areas, and devise results-driven solutions to initiate a productive change. Create and deliver wide range of sales and marketing materials to enhance brand exposure. Embed a culture of performance excellence through managing photography assets. Selected Contributions: • Successfully achieved 300% ROI and 20% open rate through leading all facets of B2B and B2C email campaigns using Salesforce and Pardot. • Built excellent business rapport and improved brand identity through leading multi-faceted photography campaigns and producing more than 5K photographs. • Reduced website downtime during business hours by four hours per quarter through the design and execution of new product launch guidelines. • Surpassed annual business revenue target of $30M by administering full life cycle of new product launch campaigns. …continued… Kyle Baudour Page 2 John Lennon Educational Tour Bus – New York, NY Producer / Engineer (May 2011 to January 2014) Applied innovative educational strategies and leveraged outstanding subject expertise to teach audio, video, music and art to students from diverse educational background. Managed photoshoots for a variety of events with creativity and artistic voice. Produced and edited large number of videos utilizing multiple non-linear editing systems. Streamlined and managed songwriting and audio recording sessions in collaboration artists and students to produce impactful and engaging content. Selected Contribution: • Supported the seamless execution of multiple graphics and print projects while finalizing deliverables within time, scope and financial constraints. • Provided program and project status reports of multimedia projects to organization as well as external agencies. • Established marketing calendar for all digital properties and maintained asset library for public relations. Additional Involvement Photos with Santa, Autism Tree Project • Demonstrated strong expertise in photo evaluation, lighting and capturing as well as final product delivery. Photography and Videography, Good Dog! Autism Companions • Oversaw the capturing of video and photo assets for branding, public relations and families to provide exemplary work within high-pressure environment with short turnaround. Education and Credentials B.A English Literature • San Diego State University – California, 2011 Certifications: Google Analytics IQ, Google Ads Search, Google Tag Manager, Hubspot Content Marketing, Hubspot Inbound, Hubspot Email Marketing Technical Skills Creative Software: Adobe Creative Cloud, Adobe After Effects, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Premier, Adobe Photoshop, Adobe XD, Final Cut Pro X, Logic Pro X, Pro Tools Marketing: Google Analytics, Google Ads, SEO, SEM, Pardot, Customer relationship management (CRM) skills, Salesforce, SimplePractice, Magento, Content management system (CMS) experience, WordPress, HTML, CSS, UI, UX, Website wireframing, Content Marketing, Video Production, Creative Writing, Technical Writing, Social Media