WORK EXPERIENCE
KYLE ALEXANDRINE
PALOPALO
Digital Marketing Coordinator Unifeye Vision
Partners (Full-Time)| California, United States
| 05/2024 - 03/2025
Spearheaded the development and execution of a
comprehensive digital marketing strategy that resulted
in a 15% increase in website traffic and a 10% boost in
online sales within six months.
Increased social media engagement by 20% across
Facebook, Instagram, and LinkedIn by implementing
targeted ad campaigns and leveraging user-generated
content.
Improved organic search traffic by 25% within three
months by conducting thorough keyword research,
optimizing website content, and implementing a
comprehensive on-page and off-page SEO strategy.
Achieved an average email open rate of 45% and clickthrough rate of 18% by crafting and executing targeted
email marketing campaigns that resonated with the
target audience.
Successfully increased event registration rates by 25%
for a live online workshop through a multi-channel
marketing strategy that included social media ads,
email reminders, and influencer collaborations.
Increased brand mentions by 12% through strategic
influencer marketing campaigns that expanded brand
reach and generated positive product reviews.
DIGITAL MARKETING
COORDINATOR
Marketing Coordinator with +5 years of
experience in healthcare. Expertise in digital
marketing, content creation, and campaign
management, driving significant growth for
brands. Proven ability to increase social media
engagement, boost email open rates, & enhance
customer inquiries. Proficient in utilizing Google
Analytics, Hootsuite, & Mailchimp to execute
successful multichannel marketing strategies.
Marketing Operations Coordinator
Eagly Sourcing Inc. (Full-Time) |
Jinhua, China | 12/2022 - 04/2024
Streamlined marketing campaign workflows, resulting
in a 10% increase in campaign efficiency and a 5%
reduction in project turnaround time.
Managed the production of marketing collateral,
including design briefs, content creation, and
distribution, ensuring high-quality and timely delivery.
Oversaw digital marketing initiatives, including website
updates, email campaigns, and social media content
calendars.
Analyzed campaign data using Google Analytics to
identify key performance indicators and make datadriven decisions that led to a 15% increase in campaign
ROI.
Collaborated effectively with cross-functional teams
(sales, design, and content) to ensure cohesive and
impactful marketing efforts.
Data driven and collaborative, with a strong focus
on achieving measurable results and exceeding
organizational goals.
Davao, Philippines
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WORK EXPERIENCE
Client Servicing Associate - Marketing PhilPacific
Insurance Brokers & Managers, Inc.
(Contractual)| Davao, Davao Region, Philippines |
06/2021 - 12/2021
Enhanced client satisfaction by 15% within six months
through proactive client communication and
personalized service, resulting in a 10% reduction in
client complaints and increased positive feedback.
Successfully closed 12 new insurance policies within
the first quarter, exceeding the team's monthly target
by 20% and contributing significantly to revenue
growth.
Developed and executed targeted email marketing
campaigns for existing clients, resulting in a 10%
increase in product inquiries and improved client
engagement.
Utilized the company's CRM system to effectively track
client interactions, identify cross-selling opportunities,
and personalize client communications, leading to
enhanced client relationships.
Created high-quality marketing materials such as client
presentations and product brochures to effectively
communicate insurance product benefits and value
propositions.
Analyzed client data to identify key trends and market
segments, informing the development of targeted
marketing campaigns that increased client conversions.
Demonstrated strong client relationship management,
customer service, and sales support skills.
EDUCATION HISTORY
Philippine Women's College of Davao | Davao
City, Philippines | Bachelor of Science in Business
Administration (BSBA) | Business Administration,
Major in Marketing Management | January 2017 January 2019
Ateneo de Davao University | Davao City,
Philippines | Bachelor of Science in Business
Administration (BSBA) | Entrepreneurship | June
2014 - June 2016
TECHNICAL SKILLS
Digital Marketing Strategy &
Campaigns
Social Media Management
(Facebook, Instagram, LinkedIn,
Twitter)
SEO & SEM
Content Creation & Copywriting
Email Marketing & Automation
Website Management & CMS
(WordPress)
Data Analysis & Reporting (Google
Analytics, Excel)
Paid Advertising (Google Ads,
Facebook Ads)
CRM & Lead Generation
Marketing Automation & AI Tools
SOFT SKILLS
Communication Skills Work Ethic
& Time Management Teamwork
& Interpersonal Skills ProblemSolving & Critical Thinking
PROFESSIONAL
CERTIFICATIONS
FB Ads Autopilot Course
WordPress and Marketing Course
Social Media Management Course
Graphic Design with Canva Course
Coffee Copywriting Course
HIPAA Training 2024
Creating a Psychologically Safe Workplace training
Ergonomics in the Workplace and at Home
Smart Task Management Techniques for Work Success
Stress Management Strategies for Work and Beyond
IT Security Awareness Refresher Course Q1
IT Security Awareness Training Q3 2024: Data Security and Privacy Awareness
IT Security Awareness Training Q4 2024: Network and Wi-Fi Security Essentials
ACHIEVEMEENTS
Completed Digital Marketing Foundations course, demonstrating a strong foundation
in key digital marketing concepts.
Successfully completed the Marketing Design course, enhancing skills in creating
visually appealing marketing materials.
Mastered the principles of Marketing Funnels, gaining valuable insights into customer
journey mapping and lead generation strategies.
Proficient in Email Marketing techniques, including list building, campaign creation, and
performance analysis.
Developed expertise in Social Media marketing, including platform-specific strategies,
content creation, and engagement tactics.
Completed Virtual Assistant Foundations course, demonstrating a strong
understanding of administrative support and virtual assistance principles.
Successfully completed the Administration Support module, enhancing skills in
administrative tasks, time management, and communication.
Participated in a Connect Call, demonstrating active engagement and networking
within the learning community.
Successfully passed the Founder Exams, showcasing a thorough understanding of key
concepts and demonstrating readiness for entrepreneurial endeavors.
Achieved Graduation + Pre-launch status, indicating successful completion of the
program and readiness for real-world application of learned skills.
