Kyla Jayne Arsenio

My five-year, hybrid career has forged me into a unique professional—part high-volume UGC Influencer, Livestreamer, and Content Creator, and part strategic contributor in Marketing and Talent Acquisition. This dual experience provides me with an unparalleled, 360-degree mastery of social media workflows, encompassing every phase from concept to conversion. I don't just create content; I design the efficient systems that allow it to thrive under pressure.

As a self-contained media production unit, I have developed highly efficient workflow design and scheduling expertise. I personally architect and adhere to detailed timeline schedules for all content rollouts, livestreams, and brand collaborations. This ensures a consistent posting frequency to capture maximum audience engagement at optimal times. My content creation pipeline is fully structured—from initial concept to final publication—including drafting content scripts and preparing all necessary video shoot and pubmat assets. This discipline allows me to manage an extreme workload while consistently meeting tight brand deadlines and maintaining high quality.

Crucially, my work involves rigorous approval and compliance protocols. Collaborating with established brands has made me adept at efficiently integrating brand guidelines and messaging into my content and managing multi-step approval processes. This includes revisions and clear communication to guarantee the final content aligns perfectly with brand goals and legal requirements. My corporate background as a Marketing Assistant Talent Acquisition Specialist is vital here, providing me with an understanding of internal corporate approval structures. This synergy allows me to proactively anticipate stakeholder needs and build content that is pre-vetted for marketing integrity and organizational alignment.

Finally, I treat performance reporting and optimization as a critical feedback loop for my production methods. I consistently monitor key social media metrics—reach, engagement, and conversion—following publication. I use this data-driven analysis to rapidly iterate on content scripts, scheduling, and creative concepts. My proven ability to work in a fast and challenging environment is directly tied to this proficiency: I analyze what works and pivot my production methods quickly to capitalize on successful content formats.

In summary, my professional history reflects a practical, deep, and adaptable mastery of social media workflows, driven by the necessity to be efficient, organized, and effective across both personal brand creation and formal corporate marketing contexts. I am the architect behind the content that drives reach and brand awareness.