Kwena

I am a Public Relations, Strategic Communications, and Marketing Communications specialist with extensive experience in media relations, influencer marketing, crisis communication, event planning, and project management. I excel in developing and executing communication strategies that enhance brand visibility, strengthen stakeholder engagement, and drive business growth.

I craft and implement PR strategies that generate high-impact media coverage. My strong relationships with journalists and editors allow me to secure press features and interviews across top-tier publications. I specialize in:

• Developing and executing PR campaigns
• Writing and distributing press releases, thought leadership articles, and media pitches
• Crisis communication and reputation management
• Media training and briefing for spokespeople

With a deep understanding of storytelling and audience engagement, I create marketing communications strategies that elevate brand presence. My expertise includes:

• Developing integrated marketing campaigns
• Managing influencer collaborations and partnerships
• Writing and editing compelling content for multiple platforms
• Ensuring brand consistency across communication channels

I have successfully managed large-scale activations, corporate events, and PR engagements, overseeing execution from concept to completion. My skills include:

• Planning and executing high-profile media and brand events
• Managing event logistics, budgets, and stakeholder coordination
• Leading cross-functional teams to deliver seamless execution

I have a proven ability to manage multi-million-rand budgets with precision, ensuring cost-effective execution of campaigns and initiatives.

I excel in stakeholder management, collaborating with executives, clients, and teams to align communication strategies with business goals. My leadership skills include:

• Leading and mentoring teams for high-performance results
• Navigating complex stakeholder relationships
• Providing strategic counsel to senior management

• Public Relations & Media Relations
• Crisis Communication & Reputation Management
• Influencer Marketing & Digital Engagement
• Event Planning & Project Execution
• Strategic Communications & Corporate Messaging
• Budget & Financial Oversight
• Leadership & Stakeholder Management

With experience across technology, entertainment, healthcare, and finance industries, I am passionate about crafting impactful communication strategies that enhance brand presence and foster lasting relationships.