KUNAL RANJAN
EXECUTIVE SUMMARY
Seasoned Engineering Leader with over ~19 years of distinguished experience across India and the United States.
Proficient in harnessing cutting-edge technology predominately Salesforce- to spearhead high-performing teams,
drive pioneering innovation, and realize strategic imperatives. Accomplished in optimizing technological
infrastructures, cultivating synergistic collaborations, and achieving quantifiable outcomes within dynamic settings.
Guiding with a visionary approach to excellence and fostering strategic alliances to elevate client solutions.
ACADEMIC QUALIFICATIONS
2013 Jan – 2013 Dec
Post Graduate Diploma - Human Resource (Symbiosis Center for Distance Learning)
2002 Jun – 2006 Jun
Bachelor of Technology-Information Technology (International Institute of
Information Technology)
WORK EXPERIENCE
2023 Oct – Present
ETG Digital (Senior Delivery Manager- Salesforce Core Technology) -Hyderabad
2021 Oct – 2023 Oct
Persistent Systems (Principal Engineering Manager-Financial Services Product)-Austin
2018 Aug – 2021 Oct
Wells Fargo (Assistant Vice President- Commercial Banking)-Hyderabad
2011 Jan – 2018 Jul
Synechron (Senior Project Manager- Commercial Banking)-Charlotte
2008 May – 2010 Dec
Sterling Commerce (QA Engineer-IBM Sterling OMS)-Bangalore
2006 Aug – 2008 Apr
Hewlett Packard (IT Developer-Informatica MDM Architect)-Bangalore
CORE ACCOUNTABILITY
1. Developed and implemented strategic road-map for Salesforce initiatives, ensuring alignment with
organizational goals and enhancing operational efficiency using Sales Cloud and Service Cloud.
2. Led and mentored diverse Salesforce teams, fostering a culture of collaboration, excellence, and continuous
improvement.
3. Managed large-scale Salesforce projects (Sales Cloud, Service Cloud, B2B,OMS & CPQ implementation) from
initiation to delivery, ensuring client requirements were met and exceeded through tailored solutions.
4. Managed Salesforce budget to ensure resource allocation was aligned with business priorities and
organizational objectives, particularly within B2B and Sales Cloud.
5. Collaborated with key stakeholders to gather business requirements and translate them into actionable
Salesforce projects, driving business growth and process efficiency.
6. Improved profit margins by 15% through successful deployment of Salesforce CPQ (Configure, Price, Quote)
to streamline pricing workflows and reduce quoting errors.
7. Acted as a strategic advisor to CEO & CTO on Salesforce investments, providing insights that optimized
Salesforce capabilities and contributed to revenue generation.
8. Championed Salesforce-driven digital transformation, aligning technological investments with broader
business goals, leading to enhanced market positioning.
9. Drove adoption of advanced Salesforce analytics, enabling data-driven decision-making and optimizing
customer engagement and operational efficiency.
10. Led cross-functional teams of Salesforce architects, developers, and consultants, ensuring timely, on-budget
delivery of high-impact Salesforce solutions.
11. Built and nurtured long-term relationships with key clients, providing strategic guidance and ensuring the
successful adoption and integration of Salesforce products to meet business needs.
12. Directed risk management efforts across Salesforce implementations, proactively identifying challenges and
mitigating potential risks to ensure project success.
13. Led comprehensive change management initiatives, ensuring smooth Salesforce adoption, overcoming
resistance, and driving lasting operational improvements.
14. Spearheaded multi-cloud Salesforce solutions, integrating Sales Cloud and Service Cloud to provide a unified
customer view, boosting engagement and retention.
15. Enhanced user experience by driving the customization and optimization of Salesforce interfaces, improving
adoption rates, and streamlining workflows across teams.
KEY SKILLS
API Gateways
Configuration Management
CI/CD
Database Administration
DevOps Practices
Hybrid Cloud Solutions
Network Security
REST Webservices
Salesforce (Apex/Visualforce)
User Experience (UX) Design
Client Partnership
Crisis Management
Effective Decision-Making
Financial Acumen
Process Improvement
Project Management
Risk Management
Stakeholder Engagement
Strategic Planning
Vendor Management
CERTIFICATIONS
Certified Scrum Master (Scrum Alliance)
Salesforce Associate
Salesforce AI Associate
Salesforce AI Specialist
Salesforce Certified Business Analyst
Salesforce Certified Administrator
Salesforce Certified Marketing Associate
Salesforce Data Cloud Consultant
Six Sigma – White Belt
Six Sigma – Yellow Belt
STRATEGIC PROJECTS
Company - ETG Digital [Senior Delivery Manager]
October 2023- till date
Client – PBS Biotech
Project Details - Progressive Biomanufacturing Systems (PBS 2.0) goal is to develop a state-of-the-art B2B
eCommerce platform using Salesforce Commerce Cloud, integrated seamlessly with Salesforce CRM. This
platform provides a dynamic and efficient online shopping experience for business customers, streamline the
purchasing process, and enhance customer relationship management providing services that enable the
scalable manufacturing of allogeneic therapies derived from cells such as induced pluripotent stem cells,
mesenchymal stem cells, and CAR-T or NK cells.
Key Roles & Responsibilities –
1. Defining and implementing Salesforce development methodologies, processes, and best practices to
improve efficiency and productivity.
2. Act as the main liaison between clients and internal teams to ensure seamless communication and
project alignment for Salesforce implementations by analyzing Salesforce data, including Sales Cloud,
Service Cloud, and B2B metrics, and client feedback to derive insights and propose enhancements to
existing Salesforce solutions.
3. Define and establish Key Performance Indicators (KPIs) that align with strategic business objectives and
account management goals, setting clear performance benchmarks and tracking progress to drive
success.
4. Implement data-driven enhancements based on client feedback and performance metrics to optimize
Salesforce implementations and client satisfaction.
5. Ensure seamless integration of Salesforce OMS with existing system and monitoring and evaluate
account health metrics, such as customer satisfaction scores, renewal rates, and account growth. Utilize
data-driven insights to assess performance and identify trends for continuous improvement.
Company – Persistent Systems [Principal Engineering Manager]
October 2021- October 2023
Client – TriNet
Project Details – Game of Quotes - GOQ is a Salesforce application developed by TriNet, an American
cloud-based professional employer organization providing extraordinary HR expertise tailored to thousands
of small and medium size businesses (SMBs) throughout a wide range of industries across the U.S. By giving
these businesses access to advanced payroll services, premium-level benefits, and risk mitigation &
compliance consulting—all delivered through personalized service and a comprehensive technology
platform.
Key Roles & Responsibilities –
1. Develop and implement a strategic Salesforce framework to ensure cohesive alignment with the
company’s overarching business objectives and growth targets, leveraging Salesforce capabilities to
drive enterprise-wide success.
2. Align strategic initiatives with client-specific requirements, integrating tailored solutions to optimize
business outcomes and foster growth across key client accounts.
3. Craft and execute detailed Salesforce account strategies customized to the unique needs and strategic
goals of each client, ensuring alignment with their business priorities and enhancing overall
engagement.
4. Oversee the design, deployment, and management of Salesforce infrastructure, including Salesforce
CRM, Sales Cloud, Service Cloud, and related products. Ensure the infrastructure is scalable and
integrates seamlessly with other enterprise systems to support both business and client requirements.
5. Proactively address potential issues and areas for improvement to mitigate risks of client dissatisfaction
and account attrition, ensuring high levels of client retention and success thereby setting and monitoring
performance benchmarks for client accounts, ensuring progress toward achieving established targets
and continuously striving to exceed business expectations.
Company – Wells Fargo [Assistant Vice President]
August 2018-October 2021
Client – Internal
Project Details - Global Foreign Exchange -GFX Applications runs on JMX server enabling users to create
various trade types across globe with huge trading volume representing the largest asset class in the world.
The objective is to leverage to enhance profit and loss margins and with respect to account size. It enables
users to buy and manage foreign currencies to support their international operations. GFX helps companies
limit the potential losses caused by fluctuations in exchange rates.
Key Roles & Responsibilities –
1. Oversee the development and maintenance of a comprehensive compliance framework to ensure
adherence to U.S. banking regulations, internal policies, and industry standards, safeguarding the
organization’s operations and mitigating regulatory risks.
2. Formulate and execute strategic compliance plans that integrate audit considerations and best practices,
ensuring operational processes are designed to meet regulatory requirements and enhance overall
operational efficiencies within the banking sector.
3. Develop and implement strategies to identify and address potential compliance risks, embedding these
strategies into the broader business framework to ensure robust risk management and adherence to
banking regulations.
4. Supervise internal compliance and audit functions, ensuring that all banking activities align with U.S.
legal and regulatory standards. Foster a culture of compliance by promoting awareness and
understanding of regulatory requirements and internal policies among staff.
5. Coordinate with internal and external auditors to facilitate regular audits, addressing any identified
compliance issues promptly. Ensure effective resolution of audit findings to maintain regulatory
adherence and operational integrity.
Company - Synechron [Senior Project Manager]
January 2011-July2018
Client – Asurion
Project Details - Portal 2.0 provides users (protection plan service plan, extended service plan [ESP],
extended service contract [ESC] or extended warranty) with product coverage above and beyond the terms
and life of a manufacturer’s warranty. Asurion warranties protect against unexpected product failures and
costly repairs or replacement and provide users with peace of mind. Asurion plans deliver fast, convenient
repairs, simple plan management, 24/7 support, and online claims filing.
Key Roles & Responsibilities –
1. Design and implement strategic initiatives aligned with corporate objectives, incorporating advanced
extended warranty solutions and comprehensive protection plans for eligible home technology assets,
2.
3.
4.
5.
including flat-screen TVs, laptops, and gaming consoles.
Analyze and identify strategic growth opportunities, leveraging data-driven insights to explore new
market segments for extended warranty services, technical support frameworks, and repair solutions for
home technology. Develop and refine protection plans to address emerging trends and customer needs.
Establish and enforce operational best practices to enhance performance metrics and elevate customer
satisfaction levels, focusing on optimizing technical support workflows, streamlining claims processing
protocols, and refining device repair procedures for home technology.
Cultivate and sustain robust relationships with critical clients, strategic partners, and industry
stakeholders, ensuring their requirements for home tech protection, warranty extensions, and technical
support are met with high-efficiency service delivery and effective issue resolution.
Supervise adherence to industry standards, regulatory requirements, and internal policies, with a focus
on extended warranty programs, technical support operations, and home tech protection plans. Ensure
compliance with all relevant regulations and quality assurance benchmarks.
CONTACTS
Email –-Cell -
LinkedIn- https://www.linkedin.com/in/kunalranjan
Location – Hyderabad