Kulchen Phally

CURRICULUM VITAE KULCHEN PHALLY Phum Koh Krorbey, Sangkat Prek Thmey, Khan Mean Chey Phnom Penh, Kingdom of Cambodia. H/P:- Email:-PERSONAL DATA Name Gender Date of Birth Place of Birth : Kulchen Phally : Male : November 07, 1989 : Poty Village, Poty Commune, Sithorkandal District, Prey Veng Province, Kingdom of Cambodia : Married Marital Status WORK EXPERIENCES June 2016 – Present: Brand Manager at Campore Group (Cambodia) Ltd Key Duties:                Conduct market and competitor analysis to develop annual marketing plan. Plan annual marketing budget to achieve the desire brand performance. Drive, plan and manage brand exposure campaign to achieve desire brand positioning. Ensure the sales of each channels achieve the monthly/annual sales target. Reach the purchase target for each brand product. Establish close business relationship with principle to gain high level of their support. Demand planning to ensure that each brand product is available and up-todated model for the market. Ensure slow moving items are liquated on time. Grow both sales and brand awareness to absorb maximum business opportunity. Formulate brand strategies to grow brand equity while maximizing opportunities. Manage brand budgets to maximize returns on investments. Identify research requirements initiate and monitor consumer insights to achieve clear understanding of the market environment and utilize obtained information as direction for further brand development. Identify, gain approval for managing new brand and product development projects, which will satisfy consumer needs and hence contribute to future corporate growth and profit objective. Monitor and analyze market developments, competitive and brand performance and incorporate relevant information in reports on brand performance shortfalls, if any. Improve brand profitability’s through identifying and implementing cost control opportunities and ensuring team members control and justify every element of marketing spend. September 2014 – June 2016: Senior Marketing Executive at DAH Trading Co., Ltd Key Duties:                 Develop marketing plan, marketing budget plan, advertising plan. Develop marketing strategies and implement in cooperation with the marketing team. Manage and coordinate all marketing, advertising and promotion activities. Conduct market research to determine market requirement for existing and new product. Analysis of customer research, current market conditions and competitor information. Implement marketing plans and projects for new and existing product. Monitor, review and report all marketing activities and results. Determine and manage the marketing budget. Deliver marketing activities within agreed budget. Liaison with media and advertising. Events Management. Analyze market trends and recommend change to marketing and business development strategies base on analysis and feedback. Prepare SMS key word promotion plan. Manage company Facebook pages and Line account. Marketing Intelligence reporting. Evaluate all marketing activities. January 2013 – August 2014: Project Sales Executive at Chip Mong Group Co., Ltd Key Duties            Monitor individual sales to achieve monthly and yearly sales target. Gather market information and competitor’s information in every changing and update to sales manager. Follow up with Project Owner and Constructor for the project process. Provide good service to customer after buying, in other to make customer satisfaction. Make sales plan and demand forecast Maintenance existing customer and create new customer. Maintenance and increase both volume and pricing to achieve yearly sales target. Contact with CRO related to customer payment. Contact with truck operator related to delivery time. Find out good strategy to recommend and propose to superior to achieve team target. Any other task assigned by sales manager. February – December 2012: Dealer Relation Executive at Mobitel ‐ CamGSM Co., ltd. Key Duties     Recruit new dealer and outlet. To help the sales meet monthly target. Building and maintenance good relationship with all dealer& outlet. Generating monthly report on sales performance.       Submitting daily, weekly, monthly sales activities plan. Check the dealer stock level. Service existing dealers and outlet by explaining and providing Mobitel product information. Collect dealer and outlets ‘feedback and market information. Advise solution to dealer and outlet on problem solving. Keeping customers inform of CamGSM’s new promotion, tariffs, program and coverage. EDUCATION BACKGROUND- : National University of Management (NUM) Master of Business Administration, Management Specialization - : Chea Sim University of Kamchay Mear Kamchay Mear District, Prey Veng Province B.B.A Bachelor of Business Administration, Marketing Specialization Graduate in 2012 Scholarship Student : Diploma II Preah Angdoung High School In Prey Veng Province - TRAINNING COURSES          March 29, 2011 June 20, 2011 June 30, 2010 May 29, 2010 February 12, 2010 August 21, 2009 October 30, 2009 January 18, 2009 December 05, 2008 Certificate of 4thYear Confirmation (CSUK) Certificate of Consumer Behavior (CSUK) Certificate of Marketing Research and Management. Certificate of English for Communication (CSUK) Certificate of Economic Development (CSUK) Certificate of Foundation Year (CSUK) Certificate of Basic Microsoft (Word and Excel), (USA) Certificate of Success University Seminar (CSUK) Certificate of Employment and Labour Law (MVU) OTHER SKILLS Facilitation and ability to work independently Good communication and public speaking skills Good understanding of advertising activities Ability to plan, organize and coordinate activities Willingness to work at rural area and hard working condition COMPUTER SKILLS      LANGUAGES SPSS SAP System Microsoft Office (Ms-Word and Ms-Excel) Microsoft Office (Ms-Power Point) Internet and Email. Khmer: English: Native language Good spoken, written, reading and listening skill. HOBBIES:      Researching. Reading the newspaper and books on the global business Watching and listening to educational programs and music on television, radio. Transcendental Meditation (TM) Playing football and volleyball with friends REFERENCE If you need additional information, please advise of such information and I will be very happy to provide you the information upon your request.  Mr. Born Bunra Previously Deputy General Manager at Campore Group (Cambodia) Ltd Moblie: (- Email:-Address: Unit 101, Season Office, No. 109-135, Street 144, Sangat Phasar Kandal II, Khan Daun Penh, Phnom Penh, Cambodia.  Mr. Ben Lim Previously Business Director at Campore Group (Singapore) Pte. Ltd. Mobile: (- Email:-Address: 3 Fraser Street, DUO Tower #05-28, Singapore 189352.