KSENIIA DERIAGINA
Social Media Specialist |
Content Creator
Professional Summary
--https://koxi.store
Montenegro
EDUCATION
Stieglitz State Academy of Arts
2009 - 2015
Specialist Artist and Designer
KEY ACHIEVEMENTS
Elevated social media engagement
rates by 40% year-over-year
Increased conversion rates by 30%
through strategic content
management
Forge ongoing media relationships
with social media followers of a total
of 600M coverage
Crafted and implemented customer
personas based on user interviews
Contributing to a 55% increase in
social media advertising ROI.
Managed media budget Increase
Sales by 3 times the invested budget
and attract customers using viral
content
LANGUAGE
English - fluent
Russian - native
Ukranian - basic
Dynamic and innovative Digital and Social Media Manager & Content Creator with over 8
years of experience in enhancing online presence and audience engagement. Expert in
developing targeted social media strategies and compelling content that drives
business growth and strengthens brand identity. Proven track record in creating viral
campaigns, optimizing content for SEO/SEM, and leveraging analytics for strategic
decision-making.
Core Competencies:
Social Media Management
Expert in enhancing brand presence and engagement on
platforms like Instagram, Facebook, TikTok, and YouTube.
Versatile in managing diverse social media and digital
platforms, including LinkedIn, Pinterest, and emerging channels,
with tailored strategies for each audience.
Content Creation
Proficient in creating engaging content and campaigns for
niche platforms to maximize audience interaction and visibility.
Skilled in SEO-based copywriting, optimizing content effectively
to drive organic search traffic.
Digital Marketing Expertise
Experienced in email marketing, executing campaigns that
elevate engagement and conversions.
Adept in influencer marketing, leveraging key influencer
relationships to broaden brand reach and enhance credibility.
Certified in Google Analytics and Meta's Blueprint, continually
advancing my expertise in the fast-paced digital marketing
field.
Engaged in continuous learning through workshops and
webinars, refining skills and staying current with digital
marketing trends.
Eager to bring a unique blend of artistic creativity and technical expertise to a forwardthinking company, where I can contribute to impactful digital marketing and content
creation initiatives.
SKILLS
Viral Campaign Creation
Facebook
Instagram
Content Auditing
SMM Strategy
Facebook Ads
Tiktok
Adobe Creative Suite
SEO/SEM
Youtube
Hootsuite
Video editing
Graphic Design
Google Analytics
Developed creative content
Brand Activation
Creative Industries
Media Planning
Attention to Detail
Strategic Thinking
PROFESSIONAL
SUMMARY
Enthusiastic and
innovative Content Creator
with over 8 years of
experience in SEO, SEM,
and leading crossfunctional teams.
Demonstrated success in
driving significant growth
in website traffic and user
engagement, combining
technical expertise with
creative content
strategies. Known for
designing unique content
strategies that boosted
website traffic by 50% and
for managing substantial
social media budgets to
launch successful viral
campaigns.
MY SOCIAL MEDIA
Instagram.com/ksu.koxi
Tiktok: ksu.koxione
Experience
7/2023 - 09/2023
New Wakesurfing Destination in Montenegro
Content Creator and Social Media Marketing Manager
SAs a Social Media Marketing Manager for Wakesurf Montenegro, I successfully
launched and amplified the brand's digital presence across all platforms, achieving a
remarkable follower growth on Instagram to 1,400 in just two months. This was part of a
strategic seasonal campaign to outperform competitors before the end of the season.
Key accomplishments included leveraging reels for maximum engagement, resulting in
4.8 million views, and forming partnerships with influencers for cost-effective exposure.
Additionally, I expanded the brand's online footprint on Google, TripAdvisor, and
developed the website, while efficiently managing targeted advertising campaigns to
maximize ROI.
2022 - 06/2023
Villa Elegance Real Estate Dubai
Content Creator and Social Media Marketing Manager
Led an innovative social media strategy for Dubai's luxury real estate market, focusing
on high-quality video content and engaging narratives. Enhanced the brand's appeal
and online presence, achieving a 150% increase in client inquiries via social media.
Boosted website traffic by 30% through effective content optimization and social
media integration. This strategic approach led to improved search engine rankings
and a stronger digital footprint, setting new standards in luxury real estate marketing.
2021 - 2022
Gdrive Team | Saint-Petersburg
Content Creator and Social Media Marketing Manager
News portal of the Gazprom company's sports direction, which provides support for
athletes in the auto industry Le Mann 24, Dakar, as well as the VHL hockey team, and
the Olympic figure skating team. The task of social networks in this direction was to
bring the audience closer to the main company through interaction with content, to
increase the involvement of fans in sports Increased all engagement KPIs within a
700K-member Instagram and TikTok group from the start, achieving significant
growth within the first 6 months of the job through partnerships with local suppliers
and the implementation of viral content guidelines. Conducted 3-month user
interviews to craft actionable customer personas, contributing to 55% increase in
social media advertising ROI for marketing department Increased brand awareness,
coverage on social networks over 500M views
02/2020 - 2021
Bodykit Car | Worldwide
Content Creator and Social Media Marketing Manager
Reach increased by 800% just by creating viral content Product sales amounted to x3
of the invested advertising budget Achieved remarkable growth in a niche market,
with the Instagram account witnessing an organic increase from 1700 to 35 000
engaged followers in Instagram, from 0 to 183 000 in Tiktok Crafted innovative content
comprising videos, graphics, and textual material, resulting in a subscriber growth of
90% Identifying key audience personas ensuring maximum content engagement
Analyzed metrics and KPIs to optimize social media strategies and enhance
campaign effectiveness.
2012 - 2020
KOXI Carpainter | Saint-Petersburg
Content Creator and Social Media Marketing Manager
Generated $230,000 in sales within the viral content Average social media coverage
per month is 1-2m views Developed creative content, including videos, graphics, and
text, leading to a 30% increase in subscriber numbers Conducted webinars and
training sessions for the team, improving their competencies in social media
