Kritika Chaturvedi

KRITIKA CHATURVEDI MARKETING, DIGITAL MARKETING & COMMUNICATION SPECIALIST An insightful & dynamic Marketing & Digital Marketing Specialist with over 12 years of rich experience in marketing, developing digital marketing campaigns, Brand Management, Project Management, Handling the Email/ SMS/ WhatsApp/ Facebook/ Instagram marketing strategies, Performance Improvement, Training & Development, and improving user experience. Knowledge in developing data-marketing campaigns and strategies, successfully managing l marketing teams, and monitoring performance of the campaigns. Prepared to take on challenging position with opportunity to make lasting impact on company and customer success Specialized in leading Digital Marketing Strategy & Campaigns, Performance Marketing Content Development, New Media Ventures, and Online Marketing initiatives. Marketing Expertise in ATL, BTL, OOH, OTT & Budgeting WORK EXPERIENCE Marketing Head – Marketing Unicorn Info-solutions Private limited 04/ 2022- 09/ 2022 ● ● ● ● ● ● ● ● ● ● Planning and executing all activities leading to planning & execution of performance marketing campaign Working closely with call center Team leads to derive demand and lead generation campaigns. Managing the call center team and building marketing strategy and campaigns for the lead generation. Preparing digital media marketing campaigns calendars as per event date cycle and continuous monitoring of the same. Working with multiple creative agencies to create advertisements copies to be published on various platforms as per Apple product guidelines. Ensuring that the website, promotional material, marketing campaign strategy are updated on a regular basis. Working on brand initiatives and creative development to motivate the target audience to “take action” and monitoring the team goals and their execution keenly. Working with multiple vendors and stakeholders for collateral briefs for product initiative and launched specifically working on the Apple Product launch. Identifying opportunities to reach new market segments and expand stores in a particular region after researching doing Market analysis. Researching the latest marketing strategies. Analyzing brand positioning and consumer insights Shape and communicate basis content development on various channels. Translating brand elements into plans and go-to-market strategies· Establishing performance specifications, cost & price parameters like ROI , ROAS , CAC etc. Vice President - Marketing Origa Lease Finance Pvt Ltd 07/2021- 04/2022‘ ● Planning and executed all activities leading to planning & execution of marketing-related KRAs – Revenues & Cost Related. Working closely with Sales Team to derive marketing hooks for sales conversion ● Managing a team and building marketing plans and budgets for the smooth operation of marketing campaigns. Preparing digital media marketing campaigns and strategizing them to align with the business objectives. ● Creating and monitoring an advertisement on various platforms keeping the business vision aligned. Ensuring that the website, promotional material, marketing campaign strategy are updated on a regular basis. ● Working on brand initiatives and creative development to motivate the target audience to “take action” and monitoring the team goals and their execution keenly. ● Identifying opportunities to reach new market segments and expand market share. Researching the latest marketing strategies· Analyzing brand positioning and consumer insights Shape and communicate our vision and mission. ● Translating brand elements into plans and go-to-market strategies· Establishing performance specifications, cost & price parameters, market applications. Participating in Exhibitions, Events and shows. ● Working on Marketing Automation from vendor solution, blueprint, bucketing and final implementation of the CRM and integration with the LMS. Page 1 of 3 Chief Manager – Marketing & Communications (Revenue Assurance) Aditya Birla Capital Private Limited 08/2018 - 12/2019 ● ● ● ● ● ● Efficiently worked with internal business units to provide digital marketing support to achieve marketing goals. Optimized the content for website & social networking accounts such as Facebook/ Instagram/ LinkedIn / Twitter. Created performance media strategy and executed all paid media efforts across Google, You Tube, Twitter, Facebook. Planned and strategized all digital marketing, including SEO/SEM/SMM, marketing database, email, social media and displaying advertising campaigns. Utilized web analysis tools and metrics to analyze the results of marketing programs. Measured and reported the performance of all digital marketing campaigns & assessed against goals (ROI & KPIs). Excellent experience in leading teams of marketing professionals to meet and exceed digital marketing goals. Managed relationships with agencies and other vendors to improve marketing results. Responsible for managing, guiding, and training digital marketers and other marketing positions in the team. Responsible for generating & analyzing traffic reports using Google Analytics Tool to understand the effectiveness of the keywords used and to measure the usefulness of the off-page optimisation strategies. Digital Consultant Coach - (Contract) Cognizant Technologies 04/2018 - 07/2018 ● ● ● ● ● ● Addressed specialized operational needs of departments (such as Process, Product & Customer Satisfaction) with a high level of customization in content & delivery for all digital assets and channels . Developed & provided quarterly reporting on digital metrics, to evaluate results as asked by the business line Estimated costs of digital training and operational framework required and subsequently managed them in accordance with the budget. Spearheaded the recruitment panel to test for digital knowledge & communication skills for process specialist and senior process specialist. Evaluating the Brand’s TG to find out ways to get maximum engagement through different channels Assisted the team to go live with the process and after identifying the gap worked on the same to make operations seamless for the business Digital Strategist & Sr. Trainer – Communications Talk-Talk Communications 02/2014 - 03/2018 ● ● ● ● ● ● ● ● Evaluate and implement improvements on digital framework and try on new tools and interactive trends. Optimize SEO .Coordinate with the creative team to push content on websites and create posts for social assets. Create integrated and cost effective digital strategies to drive value for the organization Analyze customer and campaign data to give digital inputs and interventions . Maps out how digital assets will be optimized and define actions of all digital events. Responsible for selecting, training, developing, and managing performance of a trainer; providing prompt & objective coaching & counseling and coordinating, planning. Evaluated job needs to assess needed personality traits & skills set to help executives to adjust to the job and lifestyle in any organization. Trained them to work under pressure and deliver results and performance. Developed course curriculum, SOP’s and syllabuses as per client requirement. Sr. Business Analyst American Express Private Limited 03/2009 - 12/201 ● Handled a pilot batch of 20 Agent Support Team & attained SLA. ● Monitored calls & assisted CCEs in the process. Page 2 of 3 Education Qualifications ● Masters in Digital Strategy and Marketing Analytics -- IIM, Nagpur ● Bachelors of Commerce (H)-- ICG , Rajasthan University ● Certificate in Cyber Law and Practices- Symboisis Institute ● Certificate in Training and HR - Symboisis Institute Personal Information Date of Birth : 24 October 1986 Gender : Female Nationality : Indian Address : B 1103, Ivy Tower, Vasant Valley Complex Malad (E), Mumbai - 400097 Contact Number :- Whats App:- Page 3 of 3