Kristopher Ryan Watson

KRISTOPHER RYAN WATSON​ Senior Digital Strategist​ Metro Manila, Philippines​ PROFILE Senior Digital Strategist & Implementation Technologist with 16+ years of experience delivering high-impact digital growth for tech startups, SaaS companies, and eCommerce brands. I specialize in growth strategy, cross-platform engagement, and conversion optimization, consistently driving measurable business outcomes. Experienced in leading web development initiatives, managing cross-functional teams, and obsessed with deploying marketing automation frameworks and systems that improve sales performance and digital operational efficiency. Highly proficient in leveraging AI-driven tools and prompt engineering to streamline content workflows, optimize campaigns, enhance lead generation, and build intelligent, automated customer journeys. EDUCATION & CERTIFICATIONS ●​ Advanced Automated Marketing Professional, GetResponse Certification, 2025 ●​ Google Workspace Administrator, Google Certification, 2024 ●​ Mass Communications for Digital, Seneca College, ON, 2008 ●​ Information Systems Design & Architecture, York School of Technology, ON, 2004 ●​ Microsoft Business Database Professional, Microsoft, Toronto, ON, 2002 CORE SKILL COMPETENCIES Digital Strategy & Performance Marketing ●​ Digital Strategy & Sales Engineering ●​ Growth Marketing & Paid Ads (Campaign Strategy, Execution, PPC, Retargeting) ●​ Lead Generation & Sales Funnel Architecture, design and implementation ●​ Email Deliverability, Marketing Automation & CRM Management ●​ eCommerce Strategy & Shopping Cart Automation ●​ Data Analytics & Conversion Rate Optimization Web Development & Technical Implementation ●​ Website Development & Tech Stack Integration ●​ UX/UI Strategy & User Experience Optimization ●​ Website And Domain Architecture, Hosting, Configuration ●​ Web Project Management & Cross-Functional Collaboration ​ Sales Enablement & Digital Operations ●​ Sales Process Automation & CRM Implementation, Workflows ●​ Campaign Planning & Digital Sales Execution ●​ Shopping Cart Recovery & Abandoned Cart Strategy ●​ Marketing-Sales Alignment via Technology stack ●​ Customer Journey Mapping & Funnel Performance Review ●​ ECommerce Performance KPIs and User Experience Optimization ●​ Customer/User Persona Journey Experience Mapping PROFESSIONAL EXPERIENCE Elite Coaching | Perfect Lifestyle Practice | YouArePowerful​ Senior Digital Strategist​ September 2020 – May 2025 ●​ Developed digital strategies for multiple channels, increasing engagement and lead generation. ●​ Created and optimized sales funnels, increasing course enrollments by 12%, ●​ Managed targeted email campaigns for a 2,500+ member audience, boosting event registrations. ●​ Implemented data-driven social media strategies, increasing traffic and conversions. ●​ Configured and managed domains, improving website performance and SEO rankings. Personal Development Enterprises​ Senior Digital Strategist​ February 2022 – December 2023 ●​ Managed Google Analytics configurations to monitor traffic and optimize conversions for Business Website, Advertising Campaigns. ●​ Established and tested new domains and pages to improve brand visibility. ●​ Implemented SEO strategies, increasing search engine rankings and organic traffic. ●​ Configured and optimized email marketing systems, ensuring domain verification and best practices. Manila Internet Marketing​ Director of Business & Managing Partner​ June 2020 – November 2021 ●​ Led business growth initiatives, expanding digital marketing service offerings. ●​ Built and maintained client relationships, ensuring project alignment and satisfaction. ●​ Developed marketing strategies that improved client lead generation and ROI. ●​ Partnered with agencies for collaborative marketing campaigns, enhancing outreach. PCMICROSTORE.COM (Under Intelegencia LLC)​ B2B Senior Digital Marketing Manager​ December 2019 – May 2020 ●​ Managed weekly social media content, achieving a 23% increase in engagement. ●​ Enhanced brand visibility and conversion rates through optimized Shopify website performance. ●​ Launched targeted email campaigns to a 2,000-customer base, boosting brand awareness. ●​ Led Amazon storefront and listing management, increasing sales performance. Tech Armor (Under Intelegencia LLC)​ Head of Digital Marketing​ May 2019 – December 2019 ●​ Managed Amazon PPC, Facebook, and Google Ads, maintaining a 30-40% ACoS. ●​ Developed and executed SEO strategies, improving search rankings and site performance. ●​ Led Omni-channel marketing initiatives, driving and maintaining healthy engagement rates for social media and email marketing campaigns. ●​ Managed ad budgets and campaign strategies to drive conversions and ROI. COMCO SEA​ Consulting Advisor to Team for Technologies & Best Practices​ August 2019 – February 2020 ●​ Advised team on digital advertising strategies, optimizing Facebook and Google Ad spend. ●​ Conducted website audits and provided actionable SEO recommendations. ●​ Facilitated workshops and training sessions to enhance team skill development. AllFamous Digital​ Senior Client Services Manager​ February 2016 – May 2016 ●​ Managed digital marketing campaigns for high-profile clients including Nikon, TV5 Media, and Qantas. ●​ Led consultative engagements on digital strategy and execution. ●​ Developed and implemented a QA process that reduced reporting errors by 28%. ●​ Routine strategy meetings with Clients, reviewed and presented reports highlighting the interpreting insights of brand voice and data analytics. The Design People / August99​ VIP Client Relations Manager & Web Development Project Manager​ March 2014 – February 2016 ●​ Led the development and launch of over 80 WordPress websites. ●​ Maintained strong relationships between production teams and high-profile clients. ●​ Translated client requirements into detailed project development tasks, ensuring seamless execution. ●​ Worked with the internal Development team to identify technical challenges, proposed solutions of compromise where applicable to meet the expectations of the client. ●​ Successfully resolved contract-related issues, achieving a 90% client retention rate. TOOLS & PLATFORMS Over 8 years experience with the following tools and platforms below. Marketing Automation ●​ ClickFunnels, Kartra, Instantly, Dripify, Brevo, GetResponse Analytics​ ●​ Google: Analytics/GA4, Tag Manager, Lighthouse. Hotjar, Amplitude Social Media Content & Scheduling Management ●​ Hootsuite, Buffer, SproutSocial CMS, ECommerce, and Web Design ●​ WordPress, Shopify, Magento, Framer CRM & Email Marketing ●​ Mailchimp, Clarify, Bitrix24, SendGrid, Woodpecker, Apollo, Go High Level AI Tools For Sales and Marketing ●​ Jasper.ai , ChatGPT, SalesGPT AI Workflow Automation ●​ Zapier, N8N, Make Other Skills and Competancies ●​ Google Business Profile Setup and Optimization, Google Business Workspace Administration, Meta Business Suite Administration