Kristopher Ryan Watson

AMB DIGITAL MARKETING PLAN 1. Objective 2 “ To create a digital marketing plan aligned with the goals of the E-commerce Site. To create awareness for the products and apply a strategy to the digital channels with the goal to drive sales to the e-commerce site. 3 2. Branding & Strategy 4 Branding SWOT Analysis (Let’s Recoup) Strengths Weaknesses High quality at affordable prices New products, very little exposure Opportunity Threats More and more people are becoming informed about supplements online, more health conscious than ever before Well established health supplement companies have already started their digital executions 5 Target Audience - 1 Establishing Our ideal audience. Who Do We market to ? The Health Conscious Demographic: Age: 28 - 60 years of age Location: The Philippines Occupation: Professionals, Fit and Athletic, May already have Children Married Desires: Long term health, preventative healthcare and supplements 6 Target Audience - 2 Establishing Our ideal audience. Who Do We market to ? Millennials Demographic: Age: 23 - 36 years of age Location: The Philippines Occupation: Professionals, Fit and Athletic, Single Desires: Have an appeal for trendy and new products and trends in fitness and an active lifestyle 7 Competition Digital Health Brand ATC Healthcare Website atchealthcare.com.ph Facebook 416,254 Likes One Pharma onepharma.com.ph 479 Likes Metro Pharma metropharma.com 570 Likes Unilab unilab.com.ph 670,848 Likes Instagram 8 Messaging Pillar What would position AMB’s brand as unique and memorable ? Highly Affordable, High Quality Advocates of Health and Well being Relationships are Key A wide range of products that fit the cost-effective considerations of any active person, regardless of age, profession or lifestyle, without limiting them to options. Supports advocacy groups across the country for proper health care for all generations. Committed to providing a wide-range of products both to the public, and to the medical and health industry. Products are meticulously produced to follow strict compliance with the FDA. Committed to the awareness of healthy living and increasing the quality of life for all. Dedicated to maintaining a strong and beneficial relationship of trust and collaboration for medical breakthroughs inpotential long term innovations 9 Hashtags Hashtags to leverage on growing brand awareness and to assess engagement performance of a planned content strategy #AMBHealthForAll #GoodHealthWithAMB #AMBHealthyLiving 10 Content Buckets To diversify a strong and engaging content strategy, content buckets will be to be provide awareness, community engagement (both inside and outside of Digital) 11 HEALTH, FITNESS, AND LIFESTYLE Promote health, fitness, and an active lifestyle COMMUNITY Social awareness and proactive involvement in the local community PRODUCT HIGHLIGHTS Benefits of a chosen product USER GENERATED CONTENT Sharing of motivational stories, and photos (something along the lines of challenges that have been overcome to lead to a more positive lifestyle) Content Buckets Content Bucket study templates 3. Strategy Timeline 13 Timeline for Success How do we rapidly build a brand from the ground up ? Phase 1 Social Build presence optimize Facebook and IG with content strategy Articles on Health and Wellbeing, Product benefits Phase 2 Phase 3 Create Awareness Drive Traffic Create communities of engagement specific to our target markets where we share resources, insights Create ad campaigns for engagement on social, and also product discounts for online store to drive traffic, user generated content Facebook and Google Ads Phase 4 Measure Growth Number of visitors, Likes build over the course of 6 - 8 months. Phase 5 Optimize Audience Email newsletter campaigns, and digital online membership for exclusive promos and deals 14 Measurable Goals How Can We assess if We will be successful ? Define metrics to reach by a certain period Social Website Time Period 4,000 Likes Followers 8,000 Likes on Facebook 2,000 - 4,000 unique 10,000 visitors visitors August - September September November 16,000 Likes on Facebook 15,000 repeat visitors December 15 Thanks!! 16