Kristofferson G. Andres

KRISTOFFERSON G. ANDRES Address: Unit 1252, Cityland Pines Peak Tower 1, Union corner Pines streets, Mandaluyong City, Philippines 1550 Mobile Number: - Email:-Educational Background Bachelor of Arts Major in Mass Communication, CUM LAUDE Angeles University Foundation April 2001 Advanced Professional Training Innovation Management in Product Development,- Federal Republic of Germany International Management Training, November 2004 Berlin, Germany Employment History Program Manager Accenture, Agency Operations (Marketing + Communications) Philippines June 2015-present Work Description: ▪ Responsible for executing marketing and communications tasks for various Accenture organizational entities. Tasks can include advertising, internal communications, recruitment marketing, events & sponsorships, collateral / credentials development, direct marketing, writing, web content management, database management, and merchandise programs ▪ Manage resources who deliver creative or technical services needed to execute marketing tasks ▪ Effectively liaise with internal and external stakeholders, including Program Owners and marketing personnel (external), co-program managers, resources, account leadership(internal) ▪ Monitor own personal progress against program delivery budget ▪ Measure results from programs, and provide metrics to program owners as appropriate ▪ Follow all marketing services processes, particularly with regards to time-reporting ▪ Ensure career counsellor or account lead is kept appraised of progress against budgets and time-line and escalate to him or her any potential budget and time over-runs (or under-runs) ▪ Work with external suppliers to complete programs as directed by Program Owner ▪ Continuously develop marketing communications skills, attending training as directed by career counsellor Senior Digital Product Manager Summit Connect (Summit Media) November 2014-February 2015 Work Description: ▪ ▪ ▪ ▪ ▪ Acquired new clients and retained current customers Oversaw the operations and performance of a client's campaign (social media pages, website, etc.) Managed clients' campaign budget Supervised running of Facebook ads Worked closely with content managers and the web development team to ensure that deliverables and Key Performance Indicators were met Ad & Promo Supervisor One Mega Group Inc. (formerly Mega Publishing Group) June 2013-November 2014 Work Description: ▪ Campaign/project management of internal (One Mega Group titles) and external (advertisers) brands, working closely with in-house business units and contractors in a highly collaborative, cross-functional and fast-paced environment ▪ Ensured smooth progress of projects/campaigns and its completion within deadlines through tracking of schedule and progress ▪ Oversaw and ensured effective execution of One Mega Group Inc.'s Integrated Marketing Communications plan to promote awareness of its print brands and campaigns ▪ Managed advertising and promotions associates for print and events ▪ Prepared budgets and submitted estimates for program costs as part of campaign plan for advertising and promotions ▪ Monitored and analyzed promotion results to determine effectiveness of campaigns ▪ Inspected art, copy, audio/video clips, and other promotional materials for adherence to One Mega Group Inc.'s brand requirements ▪ Prepared and negotiated contracts with media and event partners Social Media Marketing Associate – (On-line Advertising & Promotions) One Mega Group Inc. (formerly Mega Publishing Group) May 2011-May 2013 Work Description: ▪ Planned and executed the social media strategy (including on-line advertising & promotions campaigns) for increased communication and brand awareness, database acquisition, and to help increase the circulation and sales of One Mega Group Inc.'s products and platforms (print, television, on-line) across all titles ▪ Communicated directly with brand managers to ensure the social media strategy and the on-line ad & promo plan's effectiveness and to encourage adoption into all of the company’s products and platforms (print, television, on-line) ▪ Day-to-day management of One Mega Group Inc. products' presence in social networking sites including Facebook, Twitter, and other similar community sites by creating and posting content (including real-time updates), strategy development, and photo management ▪ Worked with the creative services team and the digital team to create print and on-line executions (e.g. graphics, microsites, online banners, print campaigns, on-site signage, etc.) ▪ Created and managed a Blogger outreach program and build an active network to spread the word about One Mega Group Inc.'s products and platforms ▪ Monitored trends in social media tools, trends and applications ▪ Regularly cascaded insights to the management and Editorial teams ▪ Occasionally assisted the Events team in mounting One Mega Group Inc.'s events ▪ Occasionally assisted the TV department in mounting One Mega Group Inc.'s television shows Marketing Specialist - Advertising & Promotions (Events) Auction.ph Corporation January 2007-May 2011 Work Description: ▪ Collaborated with upper management in creating and implementing concepts for offline and on-line advertising and promos (which includes Search Engine Marketing/Search Engine Optimization) ▪ Conducted research to identify event opportunities for the company ▪ Determined requirements and prepared budgetary recommendations for proposed events/advertisements ▪ Coordinated with business partners, advertising agencies, and the media ▪ Sourced requirements for events ▪ Negotiated with suppliers and contractors and make necessary follow-ups ▪ Worked closely with necessary departments/staff to facilitate event ▪ Monitored the effectiveness of each campaign via post mortem reports Public Relations Assistant Auction.ph Corporation May 2006-December 2006 Work Description: ▪ Assisted the Public Relations Supervisor in all aspects of PR work ▪ Composed press releases, most of which were published in local and national publications ▪ Helped conceptualize lay-out and design of online and print advertisements and collaterals ▪ Covered important events and activities ▪ Represented the department in the absence of the PR Supervisor Junior Marketing Manager Golden Cane Furniture Mfg. Corp. June 2001-April 2006 Work Description: ▪ Dealt with clients/buyers ▪ Assisted in the advancement of communication processes ▪ ▪ Contributed in the improvement of the company’s corporate identity Attended international and local trade fairs and exhibitions Trainee Möbel Buhl GmbH & Co. KG Fulda, Germany June-July 2004 Work Description: ▪ Assisted in the advertising and customer service departments Skills and Interests ▪ Basic writing skills and conversational proficiency in German; Computer skills in Adobe Photoshop, ▪ Microsoft Word, PowerPoint, Excel; communication, relational, and organizational skills; graphics design; photography; Internet browsing