Kristine Sergejeva

Kristine SERGEJEVA B2B Marketing and Communications ‖ Operations and Project Management ~20 years of expert/managerial experience in international, EU and national level B2B marketing and communications (specialisations - marketing strategy, strategic communications, digital marketing, social media strategy, particularly, the use of LinkedIn, internal communications and events), project management and operations management. Address Telephone(s) E-mail LinkedIn profile Nationality Date of birth Gender Petnehazy utca 70-72, 4/1, Budapest , 1135, Hungary --https://www.linkedin.com/in/kristinesergejeva Latvian 25 December 1975 Female Work experience Dates Occupation or position held 2014 - Present Independent Contractor: Marketing/Communications and Project Management Employer Self-Employed Biggest contracts and achievements MARKETING: ☑ LinkedIn and Growth Marketing for Digital Procurement World 2019 (Germany) - Created and executed pre-, during- and post-event marketing strategy and action plan, using LinkedIn organic, lead generation, and social selling combined with email marketing - Ensured that 600+ unique LinkedIn posts within 3 months published from 130 accounts with 7.5M+ followers - Within 6 months increased the company’s LinkedIn page followers by 403% or 2042 new followers (from 507 to 2549) - During the pre-event campaign, within 3 months, increased the Founder's connects by 7% or 959 new connections (from 17304 to 18263) - Submitted the DPW2019 LinkedIn campaign for LinkedIn Marketing Awards 2019 - Substantially exceeded the original goal of DPW2019 registrations coming from LinkedIn, as a result the originally planned number of attendees had to be increased from 300 to 425 - Organised the successful social media campaign during the DPW2019 conference - Participated in the organisation of DPW2019 hackathon and conference ☑ LinkedIn Marketing for HalgrenCoaching (Netherlands) - Designed LinkedIn marketing, lead generation and social selling strategy and action plan to maximize the consultancy’s visibility on LinkedIn - Developed processes, templates and brand identity for LinkedIn marketing - Orchestrated content marketing efforts of the company - Trained the company’s staff in LinkedIn marketing and lead generation Page 1/7 - Curriculum vitae of Kristine SERGEJEVA Biggest contracts and achievements ☑ Marketing for Reloc8 Asia Pacific Group (Australia) - Modernised the company’s newsletters by changing the approach, design and copy style, and therefore increasing the open rate by 4.4% and click rate by 2.3% - Implemented SEO for the website content and improved its performance - Optimised the company’s LinkedIn page, suggested the Employer Advocacy on LinkedIn process for brand partners and introduced brand identity for LinkedIn marketing ☑ Marketing for Woodhams Relocation Centre (Australia) - Developed LinkedIn marketing and lead generation strategy ☑ LinkedIn Marketing for Substribe (UK) - Audited company’s LinkedIn marketing strategy, redefined it as a main component of the event marketing and built an action plan to achieve the marketing and sales goals regarding the Substribe Summit 2020 ☑ Digital Marketing for Sustainance GmbH (Switzerland) - Advised the company on how to restructure the new website and the best practices of the online white papers ☑ Marketing for Event Resources Group (UK) - Developed a long-term marketing strategy and an action plan - Redesigned the ERG website (created the concept of new developments or improvements, planned, recruited web developers via Upwork, managed the implementation of the new web content development) - Audited and mapped web content and updated and created the new one, when necessary ☑ Branding for Vischer, Merkt und Partner (Switzerland) - Implemented branding guidelines during the Roche conference in Budapest ☑ Communications and Marketing Consulting for Recruitment for Visage.Jobs (UAE) - Professionally evaluated applicants for high level marketing and communication jobs PROJECT MANAGEMENT: ☑ Programme and Operations Management for I-COM Global (Switzerland) - Developed and implemented the I-COM Marketing Data Science (DS) Programme, consisting from DS Board, DS Hackathon and I-COM Journal "Frontiers of Marketing Data Science", Subcommittee on Blockchain and Advanced Research, Subcommittee on Artificial Intelligence and Subcommittee on Data Privacy - Designed University Outreach Programme - Managed organisation of I-COM hackathons - Organised I-COM Global Summit - Performed as Publishing Editor for I-COM Journal "Frontiers of Marketing Data Science” ☑ Project Management for Deliver One, The European Rendezvous for e-Logistics (Luxembourg) - Supervised the large team (>30 people) by having effective KPIs and monitored where actions are not efficient and where processes need to be changed or resources to be added/reshuffled - Organised the biggest and the most important e-commerce and e-logistics event in Europe (Deliver One) ☑ Project Management for Dr Rasmus Grønfeldt Winther (Denmark) - Prepared integrated long-term and short-term plans and schedules - Suggested and implemented methods and organization system to control project activities - Streamlined work processes of the Client - Managed the publication process of Client’s books and publications OTHER: ☑ Consulting for Appen Global (Australia): - Senior Auditor (before - Rater and Auditor) – Falcon People and Entities Auditing and Typeahead Projects - Managed McDonald's Twitter campaign for the FIFA World Cup 2014; evaluated search content. ☑ LV-EN-LV Translation and Copywriting for MeritCrowd (Sweden) ☑ Journalism and Blogging for different clients - Published articles for Latvian magazines "Majas viesis" (the biggest Latvian travel magazine) and "Una" (one of the most popular Latvian magazines for women) Page 2/7 - Curriculum vitae of Kristine SERGEJEVA Dates Occupation or position held Employer May 2014 - December 2016 External Expert for Horizon 2020, Information and Communications Technologies European Commission Horizon 2020 is the biggest EU Research and Innovation programme ever with nearly €80 billion of funding available over 7 years (2014 to 2020 Main responsibilities and achievements Dates Occupation or position held Employer ☑ Evaluated the proposals submitted in response to the Call H2020- ICT-2014-1 (Information and Communications Technologies), topic 35, Innovation and Entrepreneurship Support, issued on the basis of the work programme(s) H2020 Work Programme-, LEIT, ICT-35 ☑ Monitored the project receiving a grant in the above-mentioned call ☑ Evaluated the project receiving a grant in the above-mentioned call ☑ Prepared and presented the final evaluation report 18 June 2012 – 31 December 2014 Communications Director URBACT (http://urbact.eu/) Paris, France For about 15 years, the URBACT programme has been the European Territorial Cooperation programme aiming to foster sustainable integrated urban development in cities across Europe. It is an instrument of the Cohesion Policy, co-financed by the European Regional Development Fund, the 28 Member States, Norway & Switzerland. Main responsibilities and achievements Dates Occupation or position held Employer ☑ Developed and implemented the Communication Strategy of the URBACT Programme; ☑ Was a member of the senior manager team; ☑ Proposed how to adapt the Communication Strategy to the evolution of URBACT and its needs in communication and dissemination, and to implement the adapted strategy; ☑ Supervised and controlled all the human and financial means implementing the Communication Strategy; ☑ Managed the programme website, National Dissemination points, events, newsletter and publications; ☑ Controlled the implementation of the approved communication plans of the Thematic Networks; ☑ Organised press conferences, was in charge of contacts with the press, prepared press releases; ☑ Organised seminars and events (such as the Annual Conference of URBACT, URBACT Summer Schools, exhibitions, workshops, etc.); ☑ Controlled sub-contracting activities and relationship with service providers contributing to the development/ implementation/ evaluation of the communication strategy (newsletter, website, organisation of events, etc.); ☑ Designed and implemented the co-operation with other EU programmes and institutions in the view of strengthening the URBACT communication strategy at EU and MS level; ☑ Managed the budget of URBACT communication activities and URBACT communication team. 1 March 2004 – 17 June 2012 Specialist for Communications and Publications / Website Administrator The Intra-European Organisation of Tax Administrations (IOTA) (http://www.iota-tax.org) Budapest, Hungary The Intra-European Organisation of Tax Administrations (IOTA) is a non-profit intergovernmental organisation that provides its members with a platform for exchanging experiences and best practices on important issues and current developments concerning practical aspects of tax administration. Page 3/7 - Curriculum vitae of Kristine SERGEJEVA Main responsibilities and achievements Dates Occupation or position held Employer Main responsibilities and achievements Dates Occupation or position held Employer ☑ Redesigned and expanded the entire communications function of the Intra-European Organisation of Tax Administrations: created a previously non-defined and non-structured communications system and strategy and implemented it successfully; ☑ Managed the IOTA website (created the concept of new developments or improvements, planned, organised the tender for finding the best development and maintenance company, coordinated among web administrators, editors, and web developers, fulfilled the duties of main administrator of IOTA Website.); ☑ Published the IOTA technical publications and informative materials (developed the concept, supervised and coordinated the publishing team); ☑ Promoted IOTA products within the IOTA Membership – by delivering presentations, publishing articles and reports, preparation of information materials, etc.; ☑ Developed the IOTA corporate image; ☑ Organised technical and administrative events; ☑ Created and managed IOTA Virtual Library and IOTA Knowledge Databases; ☑ Was appointed as Chief Editor of IOTA publications; ☑ Designed and delivered training to website front-end and back-end users. 20 January 2004 – 26 February 2004 Consultant State Revenue Service of Latvia (http://www.vid.gov.lv) Riga, Latvia ☑ Developed the plan of modernization, the structure of co-operation and mutual procedures for the united body of Customs and Customs' Criminal Service 01 December 2003 – 31 December 2003 Project Manager Riga Managers School (http://www.rms.lv/index.php/en/home) Riga, Latvia Riga Managers School (RMS) is one of the oldest (1993) and most experienced companies in the Latvian consulting market. Main responsibilities and achievements Dates Occupation or position held Employer ☑ Designed the project "Involvement of Disabled Young People in the Process of Academic Learning using Practice Firms", funded by the Society Integration Foundation (SIF), Latvia: planning, budgetary issues, preparing study courses, study materials, publicity materials, writing reports; ☑ Appointed as a Director of Practice Firms Association in Latvia 21 January 2002 – 5 November 2003 Assistant of Communications and Publications The Intra-European Organisation of Tax Administrations (IOTA) (http://www.iota-tax.org) Budapest, Hungary The Intra-European Organisation of Tax Administrations (IOTA) is a non-profit intergovernmental organisation that provides its members with a platform for exchanging experiences and best practices on important issues and current developments concerning practical aspects of tax administration Main responsibilities and achievements Page 4/7 - Curriculum vitae of Kristine SERGEJEVA ☑ Redesigned and administrated the IOTA website; ☑ Authored the concept of the new website; ☑ Prepared and launched the tenders for marketing and operational support; ☑ Assisted in organizing seminars, workshops and conferences; ☑ Prepared presentations in PPT; ☑ Developed the concept for IOTA publications; ☑ Coordinated the preparation of publications, etc. Dates Occupation or position held Employer Main responsibilities and achievements 27 March 2000 – 22 December 2001 Chief Specialist of Project Analysis Division, Modernisation Project Implementation Unit State Revenue Service of Latvia (http://www.vid.gov.lv) Riga, Latvia Quality and Risk Analysis of the State Revenue Service's Modernisation Project financed by the World Bank; proposing different development measures in different fields of the State Revenue Service (for example, new salary structure, customer satisfaction evaluation system, audit evaluation tools, etc., which were afterwards successfully implemented in the State Revenue Service) ☑ Examined and evaluated Quality and Risk of the State Revenue Service's Modernization Project financed by the World Bank; ☑ Introduced different innovative systems and procedures in different fields of the State Revenue Service (for example, a new salary structure, an improved regional reform, a customer satisfaction evaluation system, audit evaluation tools, KPIs for regional and local SRS offices, etc., which were afterwards successfully implemented in the State Revenue Service) Dates Occupation or position held Employer My achievements 4 February 1998 – 6 August 1999 Dissemination Officer, Head of Dissemination Department Latvian Red Cross (http://www.redcross.lv/en/) The Latvian Red Cross is a non-governmental non-profit volunteer-led humanitarian organization. Riga, Latvia ☑ Established the programme "Dissemination of International Humanitarian Law and Red Cross Ideas" in co-operation with the Regional Office of International Committee of Red Cross in Kyiv, Ukraine; ☑ Managed the programme's budget, planning of the project; implementing and evaluating activities; ☑ Designed and delivered training, seminars and conferences for Red Cross volunteers, journalists, representatives of the government and NGOs; ☑ Supervised the Dissemination Department (3 people) ☑ Defined and implemented PR activities; ☑ Prepared informative materials. Education Years Title of qualification awarded Principal subjects/occupational skills covered Name and type of organisation providing education and training Years Title of qualification awarded Principal subjects/occupational skills covered Name and type of organisation providing education and training Page 5/7 - Curriculum vitae of Kristine SERGEJEVA 1 September 2003 - 26 June 2006 Master of Philosophy Social philosophy, political philosophy, ethics, philosophy of science, justice theories University of Latvia Riga, Latvia http://www.lu.lv 1 September 1994 – 30 June 1999 Bachelor of Social Sciences in Political Science (International Relations) Political science, international organisations, EU, theory of international relations, diplomacy, international communications, etc. University of Latvia Riga, Latvia http://www.lu.lv Certificates          Advertising on LinkedIn, issued in 2019 by LinkedIn Learning B2B Marketing on LinkedIn, issued in 2019 by LinkedIn Learning Employer Branding on LinkedIn, issued in 2019 by LinkedIn Learning Growing Your Small Business with LinkedIn, issued in 2019 by LinkedIn Learning Learn LinkedIn Sales Navigator, issued in 2019 by LinkedIn Learning Learning LinkedIn, issued in 2019 by LinkedIn Learning LinkedIn Profiles for Social Business Success, issued in 2019 by LinkedIn Learning LinkedIn Sponsored InMail, issued in 2019 by LinkedIn Learning LinkedIn Video Marketing for Personal and Brand Pages, issued in 2019 by LinkedIn Learning Marketing on LinkedIn, issued in 2019 by LinkedIn Learning Social Selling with LinkedIn, issued in 2019 by LinkedIn Learning Writing to be Heard on LinkedIn, issued in 2019 by LinkedIn Learning Leading Strategic Innovation in Organizations, issued in 2014 by Coursera Introduction to Communication Science, issued in 2014 by University of Amsterdam FSU Webmaster Series: Developing Dynamic Websites, issued in 2014 by the Center for Academic and Professional Development of the Florida State University, USA FSU Webmaster Series: Styling Web Pages with CSS, issued in 2014 by the Center for Academic and Professional Development of the Florida State University, USA FSU Webmaster Series: Foundations of Web Design, issued in 2012 by the Center for Academic and Professional Development of the Florida State University, USA FSU Webmaster Series: Designing for the Web with Photoshop, issued in 2011 by the Center for Academic and Professional Development of the Florida State University, USA FSU Webmaster Series: Basic XHTML for Structure, issued in 2011 by the Center for Academic and Professional Development of the Florida State University, USA           Personal skills and competences Mother tongue(s) Latvian Other language(s) Understanding Self-assessment Listening European level (*) English Russian French Hungarian German Reading Speaking Spoken interaction Writing Spoken production C2 Proficient C2 Proficient C2 Proficient C2 Proficient C2 Proficient C2 Proficient C2 Proficient C1 Proficient C1 Proficient C1 Proficient A2 Elementary A2 Elementary A1 Elementary A1 Elementary A1 Elementary A2 Elementary A2 Elementary A1 Elementary A1 Elementary A1 Elementary A1 Elementary A1 Elementary A1 Elementary A1 Elementary A1 Elementary (*) Common European Framework of Reference for Languages Organisational skills and competences      Social skills and competences        Page 6/7 - Curriculum vitae of Kristine SERGEJEVA “Natural” organiser Excellent planning skills Ability to allocate efficiently time period for specific tasks or workload and then assigning tasks to certain employees Excellent ability to meet deadlines and use time wisely Paying attention to details Accepting responsibility and readiness to take decisions Sensitivity to diversity and multiculturalism; long experience working in multicultural teams Ability to work both independently and within teams Well-developed skills in public presentations for different audiences Encouraging regular exchange of opinions and gathering feedback from team members in the common meetings Organising regular one-on-one meetings with subordinates Ability to nurture and care for others Technical and computer skills and competences             Web and digital project management Familiarity and deep knowledge of social media Project management in general Editing and proofreading Event management Knowledge of publishing Website administration and management Advanced knowledge of Joomla!, Typo3 CMS and Wordpress Knowledge of XHTML, web architecture, web design principles, CSS (basics) Graphic design and photo editing software – Adobe Photoshop, Adobe Lightroom Other software – MS Word, MS Excel, MS Powerpoint, MS Access, Adobe Acrobat, SPSS, etc. Advanced user of Prezi Artistic skills and competences   Art and documentary photography Photo reporting Other skills and competences      Well-developed forecasting skills Excellent ability to produce new and innovative ideas Analytic and strategic skills Devotion and loyalty Willingness to acquire new skills and knowledge Interests Member of groups or associations Photography, philosophy, personal development, ethics, martial arts, movies Human Development and Capability Association, http://www.capabilityapproach.com Professional publications Nature of Social Media: Reasons Why Tax Administrations Should Consider Developing Social Media Strategy - Tax Tribune, Issue 28, 2012, P. 124-130, http://www.iota-tax.org/images/stories/libraryfiles2/1401_vl.pdf 'Digital Worlds' of International Organisations - Tax Tribune, Issue 27, 2011, P. 186-190, http://www.iota-tax.org/images/stories/library-files/1047_vl.pdf References Raits Averats Previously - Executive Secretary of the Intra-European Organisation of Tax Administrations E-mail:-Tel: -; - Relations – Mr. Averats was my direct supervisor for 6+ years in the IOTA Mahmoud Hanfy Program Lead at Appen E-mail:-Tel: - Relations – Mr. Hanfy was my manager in Appen to whom I reported directly Emmanuel Moulin Director of URBACT Secretariat E-mail:-Relations – Mr. Moulin was my direct supervisor in the URBACT for 2+ years Felicia Liliana Cutas Programme Officer, European Commission DG CONNECT, Innovation Unit F.2 E-mail:-Relations - Ms. Cutas has been my direct EC contact for monitoring and evaluation tasks as an External Expert Page 7/7 - Curriculum vitae of Kristine SERGEJEVA