Kristi Barrientos

Kris Barrientos P U B L I C R E L AT I O N S A N D CO M M S M A N AG E R - kris-Dubai, IMPZ, United Arab Emirates ABOUT ME I am a highly mo vated and accomplished professional with a diverse skill set and a strong educa onal background. With a Bachelor's Degree in Educa on, I bring a unique perspec ve to my work, combining my passion for people with my proficiency in various fields. E D U C AT I O N Bachelor Union Chris an University La Union, San Fernando 2009 SKILLS Search Engine Op miza on Media Rela ons As a Social Media and PR Execu ve, I possess a deep understanding of social media pla orms and their poten al to drive engagement and enhance brand presence. I leverage my strong interpersonal and intrapersonal skills to create compelling content that resonates with the target audience. Addi onally, my experience in the e-commerce sector enables me to effec vely integrate social media strategies with online sales channels, maximizing customer experience and boos ng revenue. I have a proven track record in Customer Rela onship Management (CRM), where I excel in building and maintaining strong rela onships with clients. My background in Opera ons Management further complements my skill set. I possess a natural ap tude for analyzing complex situa ons and developing strategic solu ons. I thrive on improving processes and enhancing efficiency within organiza ons, making a significant impact on overall performance and success. One of my key strengths lies in my ability to connect and communicate effec vely with people. I possess excep onal interpersonal and intrapersonal skills, allowing me to build strong professional rela onships and work collabora vely within teams. I understand the importance of effec ve communica on in achieving organiza onal goals and fostering a posi ve work environment. Digital Marke ng WORK EXPERIENCE Analy cs and Measurements Public Rela ons and Comms Manager CCI Global / Oct 2021 - Present Brand Management Boolean Wri ng Influencer Marke ng Campaign Cra ed and executed impac ul PR campaigns, passionately promo ng the organiza on's mission, products, and services. • Cul vated enduring rela onships with media outlets, journalists, and influencers, ensuring sustained posi ve coverage. • Diligently monitored media ac vi es, compiling comprehensive reports on PR performance and brand percep on. • Spearheaded crisis communica on, adeptly managing issues to safeguard and enhance the organiza on's reputa on. • Content Crea on: Event Planning Community Management Powerpoint PR Repor ng and Compe ve Analysis Authored compelling content for press releases, ar cles, blog posts, and social media, adhering to brand and messaging guidelines. Cra ed speeches, newsle ers, and diverse communica on materials, contribu ng to a cohesive organiza onal narra ve. • Media Rela ons: Orchestrated seamless media interviews, press conferences, and events, preparing spokespeople for effec ve interac ons. Responded to media inquiries promptly, delivering accurate and impac ul informa on. • Internal Communica ons: Formulated and executed internal communica on strategies, keeping employees informed and engaged. Created and disseminated internal newsle ers, announcements, fostering a posi ve organiza onal culture through effec ve communica on. • Social Media Management: Directed the organiza on's social media presence, developing content calendars, pos ng updates, and engaging the online community. Stayed a uned to social media trends, responding to comments or messages to maintain a dynamic online presence. • Measurement and Analysis: Tracked and analyzed the effec veness of PR and communica on efforts, leveraging data for informed decision-making and strategy op miza on. Social Media and Customer Care Manager Virgin Mobile, UAE / Dubai / Jul 2017 - Sep 2021 Passionately trained and mentored call center representa ves, equipping them to adeptly handle customer inquiries, address concerns, and troubleshoot service or product issues. • Ensured a comprehensive understanding and adherence to call center objec ves, performance standards, and policies among agents. • Personally addressed agent queries regarding best prac ces and challenging calls, fostering a suppor ve learning environment. • Proac vely iden fied opera onal challenges, proposing innova ve solu ons to enhance overall efficiency. • Monitored and evaluated agent performance, providing personalized coaching and learning opportuni es, and taking correc ve measures when needed. • Produced insigh ul reports and analyzed data, collabora ng with management to set and achieve call center goals. • Worked collabora vely with fellow supervisors and management team members, playing a pivotal role in suppor ng agents and op mizing customer sa sfac on. Online Manager AWJ Investments / Dubai / Mar 2015 - Jun 2016 Transformed the organiza on's online landscape through strategic website management, ensuring a contemporary, user-friendly experience aligned with industry standards. Led comprehensive online marke ng ini a ves, overseeing digital adver sing, social media, content, email, and SEM campaigns to boost brand visibility and drive sales. Applied a data-driven approach, u lizing tools like Google Analy cs for performance evalua on and insigh ul repor ng. Adeptly managed the e-commerce pla orm for seamless customer experiences and ac vely nurtured the organiza on's online reputa on through personalized interac ons. Collaborated seamlessly with cross-func onal teams, fostering a harmonized approach for impac ul online presence.