KRISTEN
WAIT
SOCIAL MEDIA MANAGER
WORK HISTORY
Social Media Manager & Content Creator
É L E V R Media (FREELANCE) | Sep 2021 - Present
Élevr is my freelance social media marketing venture where I craft
effective social media strategies, plan, create and optimise
compelling content, write copy, track performance, proficiently
manage social media platforms & CMS, research hashtags, schedule
and post content, engage with audiences, and stay in tune with the
latest trends for SMME’s.
Digital Manager (Social Media)
BIO
Spur Corporation | Jan 2021 - Aug 2021
Crafted and executed social media strategies that established and
I proudly wear multiple hats:
enhanced brand presence. Demonstrated a proven ability to drive
Freelance Social Media Manager,
brand awareness, nurture trust relationships, and foster customer
Entrepreneur, Blogger, Christian,
Wife, and Mom, all while calling
loyalty. Aligned efforts with business objectives and strategic goals.
Expertise included audience analysis, content strategy and planning
for day to day as well as campaigns, engagement, crisis
Johannesburg, my home.
management, and ROI measurement. Continuously adapted to
After a solid 4 years and 9 months
industry trends and leveraged data-driven insights for improved
in the corporate world of digital
results.
marketing, I made a bold decision
and left to pursue my lifelong
passion, dedicating myself to
helping SMME’s as a Freelance
Digital Coordinator
Spur Corporation | Mar 2018 - Dec 2020
Supported Brand Managers in executing digital initiatives while
maintaining brand consistency across all digital marketing efforts.
Social Media Manager and
Primarily crafted impactful content that left a lasting impression on
nurturing my own entrepreneurial
consumers, ultimately driving product sales and market share
ventures.
growth. Collaborated closely with Brand Managers and larger brand
teams to provide digital content and campaign support, ensuring
precise message delivery to the target audience. Additionally,
assisted in the day-to-day management of all digital marketing
needs for the brands.
International Social Media Agent
SKILLS
Spur Corporation | Nov 2016 - Feb 2018
Soft
Managed online reputation and customer communications for
Leadership
multiple brands across digital platforms, collaborating with
Communication
Operations teams and Franchisees. Responsibilities included
Problem Solving
tracking sentiment, monitoring competitor presences, and assisting
with website updates.
Collaborative
Organised
CAREER ACHIEVEMENTS
Hard
CMS - WordPress, SharePoint,
Due to consistent performance, leadership, and unwavering
Shopify, Umbraco, Gloo,
dedication, I progressed from a Social Media Agent to a Digital
Limabean
Manager.
Competitor Analysis
Pioneered Influencer Marketing as an innovative method to
Community Management
elevate brand exposure for the Spur Group brands.
SEO Knowledge
Played a pivotal role as part of a successful team in launching
Graphic Design (Canva)
brand new websites.
Social Media Scheduling Tools
Contributed to numerous successful campaigns, showcasing a
Content Creation
track record of delivering results.
Analytics & Data Analysis
Took a bold leap of faith to initiate a freelancing career and
establish my own successful brand.
ACADEMIC HISTORY
National Diploma in Public Relations Management | UNISA
2019
Certificate Introduction to Marketing Management | UNISA
2015
CONTACT
INFORMATION
-
Johannesburg,
South Africa
-
