Kristen Duncombe

KRISTEN DUNCOMBE--,- Winter Springs, United States 32708 PROFESSIONAL SUMMARY Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives. Online Digital Resume SKILLS • • • • • • • • • • • • • • • • Cross-Departmental Alignment Campaign Performance Tracking Demand Generation Marketing Program Management Google Analytics Microsoft SharePoint Marketing Strategy Development Product Development Budgeting Strategic Planning and Alignment Services Promotion Team Recruiting and Hiring Product Management and Branding Brand Development and Marketing Retail Knowledge Print Media Design Campaign Planning WORK HISTORY Bahamian Brewery - Brand Manager, Sands Beer Nassau, NP • 03/2021 - 08/2021 • • • • • • • • • • Developed innovative marketing campaigns based on key objectives. Planned, implemented and tracked sales and marketing strategies to promote brand products. Developed and implemented favorable pricing structures balancing firm objectives against customer targets. Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness. Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications. Motivated team members to continuous improvement in promoting and selling target products. Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels. Prepared key accounts for vital market surveys, securing multiple product displays in main locations. Designed and implemented promotional events with clients to boost brand awareness in target territories. Increased Sales by 25% in 6 month period EDUCATION Raffles College of Art & Design Shanghai China • 06/2016 Bachelor of Arts: Marketing Management And Research Donghua University Shanghai China • 06/2014 Bachelor of Arts: Business Administration And Management Berkeley College New York, NY • 12/2009 Commonwealth Brewery - Brand Representative Nassau, NP • 12/2018 - 03/2021 • • • • • • • • Associate of Arts: Accounting And Business Management Communicated product value, quality and style to educate and entice potential customers. Increased brand awareness through event marketing, demonstrations, sales and brand promotion. Provided customer service using extensive knowledge of wines and spirits. Planned and organized sampling events by working hand-in-hand with retail store managers and leaders. Executed brand activations to standards and with professionalism. Prepared and administered annual budget of $250,000+. Oversaw preparation of marketing copy, images, videos, emails and other collateral. Built and strengthened strategic relationships with vendors, advertising agencies and leading Industry partners. ( Stoli, Stansfeld Scott, WEBB banks, Remy Cointreau, Moet Hennessy) BabySwim Instructions - Marketing Communications Manager Shanghai , China • 06/2017 - 03/2018 • • • • • • • • Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach. Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences. Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure. Coached executives on key talking points and communication strategies for different audiences. Developed, utilized and reviewed yearly customer satisfaction surveys. Revamped online and print materials in collaboration with graphic designers, photographers and printers. Worked with public relations team to launch and update company social media profiles, website and blog. Contributed expertise to multiple committees to enhance outreach and branding strategies. VineGarden - Administrative Assistant Shanghai, China • 03/2015 - 08/2017 • • • • • • • • Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors, 100 call per day. Executed record filing system to improve document organization and management. Scheduled office meetings and client appointments for staff teams. Sorted and distributed office mail and recorded incoming shipments for corporate records. Generated reports and typed letters in Word and prepared PowerPoint presentations. Developed and updated spreadsheets and databases to track, analyze and report on performance and sales data. Coached new employees on administrative procedures, company policies and performance standards. Supported room reservations, agenda preparation and calendar maintenance for programs, meetings and events. Cafe Des Stagaires - Assistant Manager Shanghai, China • 02/2014 - 02/2015 • • • • • • • • Monitored cash intake and deposit records, increasing accuracy and reducing discrepancies. Helped with planning schedules and delegating assignments to meet coverage and service demands. Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences. Completed regular inventory counts to verify stock levels, address discrepancies and forecast future needs. Developed loyal and highly satisfied customer base through proactive management of team customer service strategies. Monitored security and handled incidents calmly. Assessed job applications and made hiring recommendations to bring in top candidates for key vacancies. Mentored sales team, of 10, in applying effective sales techniques and delivering top-notch customer service. • • Conducted weekly staff meetings to motivate staff members, address concerns and questions, plan improvements, and evaluate progress toward goals. Planned team-building exercises to increase employee performance and job satisfaction. Collective Concepts - Senior Marketing Intern Shanghai, China • 01/2013 - 12/2014 • • • • • • • • • Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals. Helped with planning and hosting of marketing events. Collaborated with team members to help expand marketing channels. Contributed to mock-ups, email campaigns and social media content. Planned and executed internal and external marketing events, 10 per year. Shadowed professionals in different situations to increase marketing knowledge. Responded to email and social media messages according to prescribed policies. Created proposals and organized pursuit documentation to support marketing staff. Worked with vendors to complete projects according to schedule and specifications. ScotiaBank Bahamas - Bank Teller Nassau, NP • 06/2009 - 11/2011 • • • • • • Built and strengthened customer relationships by leveraging excellent interpersonal and communication skills. Reconciled cash drawer and resolved discrepancies. Counted and packaged currency and coins. Completed highly accurate, high-volume money counts via both manual and machine-driven approaches. Provided customer records, account statements and copies of checks. Service 300+ customer daily CDI - Sales Associate Nassau, NP • 06/2004 - 12/2008 • Organized racks and shelves to maintain store visual • • • • appeal, engage customers and promote specific merchandise. Provided positive first impressions to welcome existing, new and potential customers. Helped customers locate products and checked store system for merchandise at other sites. Answered customer questions regarding sizing, accessories and proper care for merchandise. Increased sales by offering advice on purchases and promoting additional products. Sales increase by 15% LANGUAGES Chinese (Mandarin) French Limited Working Elementary