Brooklyn, NY 11231 |- |-| LinkedIn
Brand & Product Marketing Lead
I am a writer, creative director, educational consultant, and video production veteran with over
15+ years of content development experience aimed to educate, inspire, and drive brand
storytelling.
I have extensive experience in leading cross-functional teams in Web UX & brand marketing
design, SEO, email marketing, organic/paid social, and video production for 360° data-driven
campaigns. My award-winning creative has driven increased impressions, reduced CAC, and
increased funnel traffic for the companies and clients I work with.
I’m a lifelong writer and storyteller. Recently, Warner Bros. hired me to script a children’s
animation series, with my work showcased at the 2024 MIPJUNIOR festival in Cannes.
Previously, as Head Writer and Editorial Director at Nickelodeon (NickMom, TeenNick, Nick Jr.), I
led editorial teams in creating curriculum-based early childhood education (ECE) content
covering phonics, math, literacy development, and social-emotional learning (SEL).
In her free time, Kristen is an active member of COPAA (Council of Parent Attorneys and
Advocates, Inc.), dedicated to protecting the legal and civil rights of students with disabilities.
SKILLS
Leaderships & Team Management | Video Production |Writing| Storytelling | Creative Direction
| Social Content Creation | Scriptwriting|
EXPERIENCE
LEEWAY COLLECTIVE, Founder, Brooklyn, NY
June 2015 – Present
Leeway writes and produces educational content to educate and inspire kids around the world.
● Warner Brothers Co-wrote and co-developed the pilot and future episodes of the Warner
Bros. animated preschool show Hey Fuzzy Yellow!, created by Måns Swanberg and led by
Emmy Award-winning McPaul Smith. Wrote STEM-based early childhood education (ECE)
curriculum covering phonics, math, literacy development, and social-emotional learning
(SEL). The project was featured at the 2024 MIPJUNIOR festival in Cannes.
● Goldieblox Goldieblox is a toy company and creator of STEM-inspired toys for girls. Hired to
develop and create a clear strategic vision and content strategy for their first YouTube live
action series for kids. Wrote all research-based STEM curriculum content and hired and
oversaw a writing team for 145 episodes. The show has reached over 60M views to date.
ZenBusiness, Creative Director, Dallas, TX (remote)
April 2022 – October 2024
ZenBusiness is a fintech company that helps entrepreneurs start, run, and grow their
businesses. As Creative Director for a fintech company, I led data-driven decision making on
Web UX & brand marketing design, SEO, email marketing, organic and paid social, and video
production for 360° brand marketing campaigns. Established the first company CMS (Content
Management System to house to improve creative consistency and workflow among
cross-functional teams. Visionary on all strategy and creative direction working with production
vendors on all product videos
● Mother's Day Campaign As in-house Creative Director for ZenBusiness’ Mother’s Day
Campaign with JOAN New York, we highlighted 3.5M mothers who left the workforce during
the pandemic. The 360° campaign, which won multiple awards (One Show Merit and Clio
Shortlist), earned 450M+ impressions, reduced CAC by 50%, and boosted funnel traffic by
30%.
● Product Video Production Collaborated on global brand strategy by leading cross-functional
teams in product development, engineering, organic and paid social, SEO, email, UX design,
and video production to amplify brand messaging. Led data-driven creative direction with
vendors to adopt innovative AI solutions and cost-saving production alternatives.
● Own What’s Yours Campaign As in-house Creative Director for ZenBusiness’ Own What’s
Yours Campaign with JOAN New York, we led a 360° campaign supporting the quiet quitter
movement, inspiring people to build their dream businesses. The campaign won One Show
Merit - Film, One Show Shortlist - Integrated Campaign, Ad Age Small Agency Awards Gold Campaign of the Year B2B, and Clio Shortlist - Film.
Hannah Senesh School, Director of Communications, Brooklyn, NY
June 2018 – June 2019
Director of Communications for an inclusive K-8 Jewish independent school. Led content
production workflow and produced all school marketing and communication collateral including
emails, web content, print brochures, videos, and social media.
Teen Nick/ Nickelodeon, Head Writer | Editorial Director New York, NY March 2015 – Oct 2016
Head Writer and Editorial Director for TeenNick at Nickelodeon. Led and managed editorial and
producing team for talent-based shoots, including the launch of “The Splat,” a fan-driven 90s
nostalgia TV block and website aimed at millennials.
NickMom/Nickelodeon, Head Writer | Editorial Director New York, NY May 2012 – May 2014
Head Writer and Editorial Director for the launch of NickMom, defining the look, feel, and tone
of on-air creative. Directed pitches for integrated marketing partnerships, crafting and
presenting multi-million-dollar campaigns. Contributed to generating $40M in ad sales revenue
through strategic collaborations with major brands: Dyson, Target, General Mills, Toyota,
PepsiCo, Lysol, Tide, and more.
NickJr./Nickelodeon, Head Writer On-Air Brand Creative, New York, NY May 2012 – May 2014
Head Writer for the channel rebrand of Nick Jr. Partnered to write on-air promos for hit shows
such as Dora the Explorer, Bubble Guppies, Yo Gabba Gabba, Peppa Pig, and more. Led and
managed editorial team. Contributed to ad sales revenue through creative script writing for
integrated marketing partnerships with such brands such as Huggies, Pampers, Clorox, Kraft,
etc. Wrote STEM-based early childhood education (ECE) curriculum covering phonics, math,
literacy development, social-emotional learning (SEL), and more.
Additional Relative Experience - Former Nickelodeon Roles
● Producer, Nick Live Action and Animation Group
● Project Manager, Nick Digital 3D Animation Group
● Props Coordinator, Nick Art & Design Department
● Department Coordinator, Nick Animation & Ancillary Services
EDUCATION
Bachelor of Arts (B.A.), English/Creative Writing
Hollins University Roanoke, VA
BCASE: Board Certification for Advocacy in Special Education, student in training
COMMUNITY INVOLVEMENT
FAKS (Families of Allergic Kids in School), Founder, NY
Founder and advocate for food-allergic families in public schools, assisting families with
bureaucracy around healthcare law and 504 paperwork, and educating school communities on
safe, fair representation for all children.
NFAC: North Fork Arts Center, Volunteer Writer/Creative Director, Greenport, NY
Developed creative visions and pitched ideas to the NFAC board, supporting their mission to
provide an inclusive arts center where kids and families from underrepresented North Fork
communities can be entertained, educated, and inspired by world cinema, live music, fine art,
lecture series, and hands-on art training.
The Oliver Patch Project (OPP), Volunteer, Writer, Miami, FL
Wrote and produced educational content and video brand marketing storytelling material for
the Oliver Patch Project (OPP). The OPP empowers children battling cancer, other illnesses, and
mental health challenges to embrace their inner warriors with positivity and support.
