As I inferred above, the last few years have seen substantive changes in the role of SEO, SMO, Digital Marketing Executive. Responsibilities include:
- Conducting on-site and off-site analysis of your clients’ SEO competitors.
- Using programs such as Google Analytics to compile regular performance reports.
- Assisting the content team in the creation of high quality, informative SEO content.
- The creation of on-site and off-site SEO strategies for clients in various industries.
- Occasionally contributing to the company blog.
- Carrying out detailed keyword research according to the latest keyword strategies.
- Keeping up to date with the most recent developments in Search Engine Marketing (SEM).
- Paying particular attention to any significant Google algorithmic changes.