Konstantinos Tsekos

As a CRM Email Marketing Manager, I bring a strategic, data-informed approach to lifecycle marketing with a focus on customer engagement, retention, and long-term value. With several years of experience managing end-to-end email programs, I’ve developed a deep understanding of how to deliver timely, relevant, and personalized communications that speak directly to customer needs. I’ve worked across a range of platforms including Salesforce Marketing Cloud, Klaviyo, and others, building workflows and campaigns that drive measurable business impact. From onboarding flows and nurture sequences to win-back and promotional campaigns, I use audience segmentation, A/B testing, and behavioral triggers to optimize performance at every stage of the customer journey.

What sets me apart is my ability to combine creativity with analytical thinking. I enjoy collaborating cross-functionally with product, data, and design teams to align messaging with business goals and customer insights. In past roles, I’ve scaled CRM programs from scratch, introduced dynamic content strategies, and consistently improved KPIs like open rates, CTR, and customer lifetime value through careful testing and iteration. I’m passionate about using CRM as a tool not just for communication, but for building trust and loyalty. I thrive in fast-paced environments, take ownership of my work, and am always looking for new ways to create more impactful, human-centered marketing experiences.