Konstantin Vasserman

Konstantin is a digital Growth Strategist with 8 years of hands-on experience and in-depth knowledge in execution for SEM / PPC, Paid Social Media, Conversion Optimization and Analytics.   

The "Growth expertise" comes from long experience in the developing, testing, and optimizing Pay Per Click marketing campaigns based on comprehensive analytical understanding and/or competitive research data. It's crucial to set clear Goals and provide strong leadership in collaboration with internal teams and/or external partners to ensure consistent brand messaging and high efficiency across multiple channels.

•  8+ years of experience - consulting, agency, in-house, freelance and client-side.  

• Handled variety of portfolios from different verticals such as Finance, Real estate, Insurance, HVAC etc.) for total PPC budget of over $60,000 monthly (Google adwords, Bing advertising)   

• Highly analytical, extensive hands-on approach to successfully executing strategies on local, national, and international / global markets: SEM, on-page / off-page SEO, LP development, rigorous A/ B testing, UX and Conversion Optimization, mobile-first strategies, paid social media, etc.  

Specialties:  

•Google AdWords •

• Facebook Ads

• Bing Ads

• YouTube Ads

• Google Analytics

• Landing Page Optimization / Conversion Rate Optimization

• Banner / Display Ads 

• Remarketing / Retargeting