Konan Hauser | Freelancer Resume

Konan K. Hauser I have a dynamic sales and marketing career focused on digital marketing, branding, market analysis, business consulting public relations and sales. I establish lifelong customer relationships and pride myself on measurable ROI based results. I utilize creativity, statistics and ingenuity to find solutions for the job I’m in. I’m comfortable working with Microsoft office, adobe creative suite, and can work with almost all website content management systems. My proficiencies are: Search engine optimization / SEO, pay per click management, social media management, website conversion optimization, branding, market analysis, email marketing and strategic planning. Director of Operations (Mar 2014 - Aug 2018) Sharpnet Solutions. Fort Collins, Colorado. I managed a team of 12 people, all focused on increasing website activity for our accounts utilizing SEO, PPC, digital consulting, and web design. During my tenure we increased revenues through product diversification, improved account retention, and production efficiencies. ● Billable revenues increased 160% over 4 years. ● Average client retention went from 9 months to 15 months. ● Active accounts went from 175 to 530. ● White labeled agencies increased from 20 to 61. ● Average organic website traffic for an account increased by 35% ● Averaged a 40% improvement on adwords conversion rates. ● Training and development of all new hires (8 over 4 years.) Owner - Proprietor (Sept 2012 - Mar 2014 TMD Fort Collins. Fort Collins, Colorado. Fort Collins based marketing company that helped local companies discover their brand, identify their potential marketplace, and then execute a marketing plan to achieve goals. Project work included: ● Brand development including messaging, design, taglines and slogans. ● Website consultation and design. ● Search engine optimization and PPC management. ● Social Media Management ● Blogging ● Website Content Creation. Director of Marketing and Business Development. (May 2011-May 2012.) Metabolic Research Center, Green Cove Springs, Florida. Successfully researched and executed a marketing campaign for a $40 million nationwide company. In 40 different markets across the country I identified market gaps and outlined competitive strategies. Keys to success included identifying market needs, negotiating contracts, establishing an engaging social media strategy, managing an email marketing system, implementing a digital/search engine marketing campaign and fostering partnerships with community based nonprofit organizations. Contract for employment was for 1 year, after which I choose not to renew. – Increased leads by 120% over the prior year. – Lowered overall advertising expenditures by 20%. – Improved client retention by 56%. – Production of marketing materials for mailings and external sales. Territory Director. (October 2008 – April 2011.) Denver News Agency, Denver, Colorado. – Managed and directed a team of 20 reps responsible for media buys for over 240 accounts with $5 million in billings. – Digitally competent in SEM, SEO, mobile, social media, retargeting, behavioral targeting and national advertising network campaigns. Advertising Director. (January 1998 – September 2008.) Gannett Corporation, McLean, Virginia. Fort Collins Coloradoan, F ort Collins, Colorado. – Managed 80 people, 500 active accounts per month, and annual revenues of $25 million per year. – Ranked third out of 85 Gannett markets for local online revenue sales. – Established community partnerships to help drive audience development. Gannett Market Share Development Program - Designer and Facilitator. – Designed, implemented, and executed a nation-wide training program that emphasized the utilization of market data to identify market opportunities. Visalia Times-Delta & Tulare Advance-Register, Visalia, California. Statesman Journal, S alem, Oregon. Education: Portland State University. Salem, Oregon. – – Bachelor of Arts degree. Graduated with Dean’s honors. University of Kansas. Lawrence, Kansas. – Marketing and Advertising.