Komal Bagga

Content strategy. Marketing communication. Creative strategy. Brand building. Content creation. Business growth. Ideas. Customer acquisition. Brand positioning. Filmmaking. Digital marketing. B2B & B2C Marketing.

COPY AND CONTENT WRITING / VIDEO CREATION:

-Writing persuasive and engaging copy and content to attract customers and build brand preference

-Proofreading content and revising or redeveloping creatives

-Ideating, conceptualising, writing copy and overall development of all marketing communication

-Coordinating teams, using a Content Management System and simple keyword research

-Developing content and copy for all platforms - social media, print, TV, podcasts, website, blog, lead generation campaigns, emailers, brochures, leaflets and other marketing collaterals

-Conducting research on industry-related topics and generating ideas for new content

-Planning and producing content for ATL, BTL advertising - online and offline channels

MARKETING AND BRAND MANAGEMENT

-Researching about customers, trends and industry landscape

-Developing strategies and tactics and managing marketing campaigns across platforms to get the word out about the company and drive qualified traffic

-Planning and executing marketing campaigns from ideation to execution

-Knowledge of using all marketing channels both online and offline like events, PR, social media, etc.

-Maintaining consistency in branding

-Building strategic relationships and partner with industry players, agencies and vendors

-Overseeing and approving marketing material, from website banners to hard copy brochures and case studies

-Measure and report on the performance of marketing campaigns, gain insight and assess against goals

-Analyze consumer behavior and adjust advertising campaigns accordingly