Kirill Pupyshev
Nha Trang, Vietnam
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LinkedIn URL
Regional Marketing Manager / Hospitality & Tourism Industry
A results-driven and strategic sales & marketing leader with 7+ years of experience driving brand growth and
profitability in the hospitality and tourism industry. Proven expertise in developing and executing marketing
plans, managing brand programs, and building strong relationships with stakeholders. Skilled in sales, digital
marketing, content creation, and influencer marketing. Passionate about delivering exceptional guest
experiences and building thriving hotel brands.
• Brand Management &
Strategy
• Digital Marketing & Social
Media
• Campaign Management &
• Guest Experience &
Operations Improvement
• Business Development &
Negotiations
• Influencer Marketing & PR
Budget Allocation
• Content Marketing &
• Project Management & Team
Copywriting
Leadership
EXPERIENCE
Accor
Regional Marketing Manager
(Economy & Midscale Brands)
August 2021 – July 2023
As the Regional Marketing Manager for Economy and Midscale Brands, I was responsible for
delivering the “building world-class brands” strategy in my market and bringing brand programs
to life. All marketing queries and requests in the market were my responsibility.
• Led the development and execution of 18-month brand strategies for 50+ hotels, ensuring alignment
with business KPIs and regional goals.
• Increased social media engagement by 20% through targeted content campaigns and influencer
partnerships.
• Developed and implemented brand experience programs that boosted guest satisfaction by 10%.
• Managed a budget, achieving a 12% return on investment for marketing initiatives.
• Onboarded 10 new hotels, ensuring seamless integration into brand programs and operational
standards.
• Organized 5 events to increase Brand awareness Onboarded 10 new hotels, ensuring seamless
integration into brand programs and operational standards.
• Led 4 projects from the stage of new product creation to implementation.
LLC First Transfer Sochi Company
Deputy Director
July 2020 – August 2021
Oversaw all sales & marketing and advertising activities for a leading tourist company in Sochi, managing a
team of 5 people and reporting to the CEO.
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Developed and implemented brand strategy
Organized a workflow for the sales & marketing department.
Created and boosted a website – the main channel of sales.
Negotiated and secured the partnerships with partners (hotels, travel and transport companies, booking
platforms)
Four Elements Hotels
Marketing Manager
September 2019 - April 2020
Managed all marketing functions for a 4-star hotel in Yekaterinburg (ex. Double Tree), independently
responsible for a budget of $5,000 per year and collaborating directly with the General Manager.
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Increased hotel revenue by 15% through SMM, targeted promotions, and event marketing initiatives.
Developed and implemented a comprehensive social media strategy
Increased customer satisfaction rating to 98%
Four Elements Hotels
Deputy Director of Sales & Marketing
June 2019 - September 2019
Played a pivotal role in driving top-line growth and brand awareness for a 4-star hotel in Yekaterinburg (ex.
Double Tree), Russia, supporting the Director of Sales & Marketing and managing a team of 2 sales
managers, revenue manager, and reservation manager. Reported to the Director of Sales & Marketing.
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Contributed to a 15% increase in room revenue through the development and execution of targeted sales
strategies.
Signed contracts with 10 new valuable companies.
Made a hotel a partner of of huge events (Ural Music Nights, Biennial of Contemporary Art, industrial
exhibition of Russia, Eurasian Landscape Art Festival, Streetball championship) which led to the
accommodation of the key members of those events
Booking.com
Account Manager
February 2017 - April 2019
Managed and expanded a portfolio of hotel partners in Russia, through tailored consulting, revenue
management advice, and marketing support.
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Developed and nurtured strong relationships with 50+ hotels, increasing partner retention by 10% and
driving a 20% rise in bookings through targeted recommendations and revenue management
strategies.
Secured exclusive deals and promotions with key partners, generating an additional $10,000 in
revenue during peak season.
Provided comprehensive data insights and consulting to partners, leading to a 12% average
optimization in their Booking.com listing effectiveness.
Led 7 partner events 3 of them were dedicated to the FIFA World Cup.
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Represented Booking.com at local industry events and conferences, strengthening brand awareness
and building valuable connections.
EARLIER CAREER SUMMARY
Golden Tulip - Director of Sales
Fordewind - Project Manager
Marriott Hotels - Sales Executive
Radisson Hotel Group - M&E reservation agent
EDUCATION
Marketing and logistics management, No degree, Ural State University, Russia
International Relations, Bachelor, Ural State University, Russia
PROFESSIONAL DEVELOPMENT
Marketing, No degree, Mini MBA, Online
