KINDNESS UDOCHUKWU CHIBUEZE
Digital Marketing Specialist | Performance Marketing Expert
CONTACT INFORMATION
Location: Lagos, Nigeria
Phone:-,-
Email:-LinkedIn: linkedin.com/in/kindnessudochukwu
PROFESSIONAL SUMMARY
Results-driven Digital Marketing Specialist with 4+ years of progressive experience in
performance marketing, lead generation, and conversion optimization. Proven track record of
managing ₦250,000+ monthly ad spend while consistently delivering 2.5x+ ROAS across real
estate and affiliate marketing. Expert in Facebook/Instagram Ads, Google Ads, and email
marketing automation. Seeking to leverage data-driven marketing expertise and proven results
to drive business growth in a dynamic organization.
CORE COMPETENCIES
Digital Advertising: Facebook Ads Manager, Instagram Ads, Google Ads, audience targeting,
conversion optimization
Marketing Automation: Email marketing, lead nurturing, funnel optimization, segmentation
strategies
Content Creation: Video production, graphic design, copywriting, social media content strategy
Analytics & Optimization: Google Analytics, Facebook Pixel, A/B testing, ROI analysis,
conversion tracking
Technical Skills: WordPress, Elementor, HTML/CSS, CRM integration, landing page
optimization
Project Management: Campaign planning, budget management, client communication,
performance reporting
PROFESSIONAL EXPERIENCE
Senior Digital Marketing Consultant
Emerald Digital marketing | Lagos, Nigeria
January 2022 - Present
Leading comprehensive digital marketing strategies for multiple clients across real estate,
e-commerce, and service industries
Manage ₦250,000+ monthly advertising budget across Facebook, Instagram, and Google Ads
platforms
Created and managed Facebook/Instagram ad campaigns for property listings, achieving 30%
reduction in cost per lead
Built and optimized custom landing pages with Elementor achieving 15-20% conversion rates
Developed automated email marketing sequences in Mailchimp converting 18% of leads into
property viewings
Produced engaging property tour videos using smartphone and CapCut, increasing
view-through rates by 40%
Implemented tracking systems to measure campaign performance and optimize for conversions
Key Achievements:
Premium property marketing campaign: Generated 120+ qualified leads from ₦500K ad spend,
resulting in 5 property sales/leases
Created email marketing campaigns for local service business that generated ₦1.5M in new
business
Social media management for 3 small businesses, growing combined following by 10,000+ in
12 months
Digital Marketing Specialist
Freelance Marketing Consultant | Lagos, Nigeria
June 2020 - December 2021
Specialized in performance marketing and lead generation for small to medium businesses
Executed targeted advertising campaigns across Meta platforms with ₦250,000+ monthly ad
spend
Achieved consistent 2.5x+ return on ad spend through audience targeting and creative
optimization
Created conversion-focused content that improved click-through rates by 35%
Designed promotional graphics with Canva that increased engagement rates by 28%
Developed content calendars and publishing schedules that increased engagement by 45%
Key Achievements:
Affiliate product launch: Achieved 32% conversion rate through integrated marketing strategy
Local business optimization: Improved Google Ads click-through rates by 22% through
campaign optimization
Social media growth: Increased average client engagement rates by 45% through strategic
content planning
EDUCATION
Senior Secondary Certificate (SSCE)
CSS Amaji |-
PROFESSIONAL CERTIFICATIONS
Complete Digital Marketing Course - Codestar Online Academy (2020)
Certificate in Entrepreneurship Management (CEM) - EDC Learning (2023)
Certificate in real estate marketing - pertinence properties (2024)
TECHNICAL PROFICIENCIES
Advertising Platforms: Facebook Business Manager, Google Ads, Google Analytics, Facebook
Pixel
Email Marketing: Mailchimp, GetResponse, automation workflows, segmentation
Design & Video: Canva Pro, CapCut, InShot, smartphone video production
Web Development: WordPress, Elementor Pro, basic HTML/CSS, landing page optimization
Analytics Tools: Facebook Analytics, conversion tracking, UTM parameters
KEY PROJECTS & ACHIEVEMENTS
Multi-Channel Real Estate Campaign (2023)
Managed integrated marketing campaign across Facebook, Instagram, and Google for luxury
properties
Coordinated ₦500K ad spend generating 120+ qualified leads with 18% lead-to-viewing
conversion rate
Implemented automated email nurturing reducing manual follow-up time by 60%
Delivered measurable ROI contributing to 5 confirmed property transactions
Service Business Lead Generation System (2021)
Developed comprehensive lead generation system combining Google Ads and email
marketing- Built custom WordPress landing pages with Elementor achieving 20% conversion
rates
Created a 12-email nurturing sequence with 35% open rates and 8% click-through rates.
LANGUAGES
English: fluent
Igbo: Native proficiency
ADDITIONAL INFORMATION
- Available for immediate employment
- Open to hybrid or remote work arrangements
- Strong client relationship management and communication skills
- Proven ability to work independently and meet tight deadlines
