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KIMIKO WILLIAMS
Digital Marketing Specialist
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Port Antonio, Jamaica
Linkedin
Portfolio
Media Feature
Professional Summary
Analytical and strategic digital marketing specialist with 5 years of progressive experience. Collaborative leader
who has spearheaded the execution of marketing campaigns resulting in ~1 million total social reach and
impressions while organically increasing blog traffic and views by over 300% and 150%, respectively.
Highly motivated and efficient self-starter with the ability to transform campaigns into strategic marketing
programs that educate, engage and motivate target audiences. Strong aptitude for analyzing results to achieve
repeatable success, while leveraging the ability to communicate at all levels.
Skills and Expertise
Content Marketing
Campaign Management
Social Media Management
Search Engine Optimization
Email Marketing
Pay Per Click
Editing & Proofreading
Lead Generation
Website & Conversion
Marketing Operations
Optimization
Strategic Planning
Digital Analytics and Reporting
Project Management
Research skills
Process Improvement
Detail-oriented
Ability to learn quickly
Analytical Thinking
Organizational Skills
Leadership and People Management
Negotiation
Emotional Intelligence
Stakeholder Engagement
Professional Experience
Freelance Email Marketer (Remote)
02/2023 - Present
Key Achievement
Researching and curating thought-leadership B2B newsletters, achieving 44.3% average
open rate and 4.3% average click rate.
Digital and Marketing Manager (Remote)
06/2021 - 12/2022
Jamaica Technology and Digital Alliance
Key Achievements
Generated over 100 marketing-qualified leads for virtual Marketplace Meetup events.
Increased sign-up conversions by over 290% on the Go Digital marketplace platform.
Proofread and edited 20+ technology thought-leadership articles.
Organically increased blog traffic and views on the marketplace platform, by over 300% and 150%
respectively, through email marketing and social media campaigns, leveraging Google Analytics for
reporting.
Spearheaded the marketing campaign for the Alliance's annual "BizTech" Conference achieving ~ 1 million
combined reach and impressions, 10k website traffic, 19% average email open rate and 2% average click
rate.
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KIMIKO WILLIAMS
Digital Marketing Specialist
-
Port Antonio, Jamaica
Linkedin
Portfolio
Media Feature
Professional Summary
Social Media Manager & Copywriter
Influenced By Copy
04/2021 - 08/2021
Researched, wrote and scheduled 30+ social media captions within 1 week, for clients including
the National Black Movie Association and a former senior executive with Zoom.
Key Achievements
National Black Movie Association - Instagram story campaign achieved 200K impressions within
one month.
Former Zoom Senior Executive - Best performing post achieved 1.7k total engagement.
Education
BBA. Accounting & Marketing - Hons.
University of Technology Jamaica – Kingston, Jamaica
08/2016 - 11/2020
Certifications
Conversion Optimization Mini-degree, CXL Institute
12/2022 - Present
Modules include: A/B Testing Foundations & A/B Testing Mastery,
Statistics for A/BTesting, Applied Neuromarketing, Conversion Research,
Digital Psychology & Behavioral Design, Experimentation Program
Management, Introduction to CRO, Heuristic analysis frameworks for
CRO, Landing Page Optimization, People & Psychology, Product
Messaging, Testing Strategies, User Research and Voice of Customer Data
Certified Digital Marketing Professional, Digital Marketing Institute (UK)
08/2022
IT Proficiencies
Website & Content Management System (CMS) - WordPress & Elementor
Email & Marketing Automation - Mailchimp & Active Campaign
Ad Management - Google Adwords & Meta Ads Manager
Analytics and Reporting - Google Analytics
Social Media Scheduling - Meta Ads Manager, Content Cal, Buffer & Loomly
Design & Content Creation - Canva & Figma
Lead Generation - LinkedIn Sales Navigator
Project Management - Google Suite, Asana & Trello
Event Management - Hopin & Streamyard
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