KIMBERLY Z. SALINAS
(- |-Leveriza St. Malate Manila
An experienced marketing professional, who worked with a large retail company as Retail Marketing Associate
handles the end-to-end channels workflow, seeks leadership roles in Marketing field.
EDUCATION
2012 - 2016
SAINT LOUIS UNIVERSITY, BAGUIO CITY
BSBA Marketing
Philippine Junior Marketing Mixers (BUSINESS MANAGER)
Consistent President (To all Marketing Activities)
2008 - 2012
SAINT CHARLES ACADEMY
Student Government Officer (External Vice President)
Leadership Awardee | Model Student
2002 - 2008
PANGPANG ELEMENTARY SCHOOL
1st Honorable Mention | Leadership Awardee
Student Government Officer (President)
PROFESSIONAL EXPERIENCE
August 2017 – December 2019 RETAIL MARKETING ASSOCIATE | TROPICAL RETAIL INC.
Manages conceptualization and execution of promotional items for various retail
marketing programs (including but not limited to promotional offers). Develops
toolkits to guide retailers in execution and implementation of said programs.
Ensures maintained compliance of promotional guidelines and standards.
Provides strategic input for in-mall advertisements and promotions, events and
exhibits where the brand is being displayed (included but not limited to pop-up
store and kiosk)
Provides post mortem data and analysis to see measurement of effectiveness of the
institutional and local store marketing activities
Conducts store visits to ensure promotional mechanics are implemented and
responds to marketing concerns such as, but not limited to, promo item offer,
mechanics and participating styles
Leads the coordination of brand/store promotions, in-store events and local store
marketing initiatives to ensure comprehensive implementation and support
Briefs/Directs in-House Creatives regarding creative design requirements for
various promotional programs and initiatives
Coordinates with cross-functional teams (such as Suppliers, Procurement,
Warehouse, Operations, Merchandising) to ensure comprehensive promotional rollouts and implementation
Acts as primary liaison for Marketing for Key Retail Accounts in Metro Manila.
Handles other Marketing ad hoc projects as may be assigned
Assists in creating and recommending promotional mechanics and prepares DTI
permits and key visuals for all marketing activities
Prepares memo of promotional details for malls and ensures clear cascade to stores
Supervises physical counting and administrative transactions in Rpro
Assist in set ups & man events during marketing wide activities, and report
marketing related concerns
Handles other Marketing ad hoc projects as may be assigned
DOCUMENTATION and DATA DOWNLOAD
Prepares transmittals, marketing memos and receiving documents for promotions
Coordinates permits and other requirements with mall administration necessary for
marketing initiatives
Monitors inventory of PWP or GWP and processes transfers as well as encoding of
all Rpro transactions for GWP and or PWP delivery
Prepares and files all Rpro documents, payments (including petty cash
requirements and reimbursements), memo and all incoming and outgoing
documents
PROCESSING and COORDINATION OF MARKETING DOCUMENTS
Regularly coordinates mall posters, SNS postings, and other in-mall placements with
mall administration
Acts as primary liaison of retail marketing department’s supplies and promo
paraphernalia and supplies.
2016 – July 2017
TUXERS ONBOARDING REPRESENTATIVE ASSISTANT | UBER INC.
2016
Determines and drive the activation
Provides good customer service
Handles inquires, concerns, info session of partners and profiling
Promoted as Team Head Operation of activation and concern department
Reviews periodically the activation strategy of the assigned channels
Determines and recommends activation programs that create awareness and
drive product availment
Develops and implements programs that are aligned to the Brand value
proposition
Assesses program problems escalated by the channels and decides on the
acceptance of resolution | alternatives on problems such as delays, over cost
and out of specifications encountered in the weekly progress build reporting
Ensures customer-centric, end-to-end processes are defined and aligned with all
concerned
Ensures that all process deliverables are achieved (i.e. Concerns, Inquiries, FAQs,
etc)
Monitors that all partners incentives are ensures scheduled delivery execution
Consolidates post mortem from concerned departments
Drives effective, seamless and timely execution of campaigns and major sales
related programs to specific channel partners
Collaborates with the Directors Officers, Concerns Department, IT Department,
activates frontline resources, and facilitates cross functional teams to drive
program targets
Prepares Promotional Work Plan and communication brief process
Recommends and implements Advertising and Promotions spending to ensure
resources are well allocated and efficiently spent
Conducts partners reviews and feedback
RECORDS MANAGEMENT | MONDE NISSIN CORPORATION
Ensure accuracy of the inventory reports
Organize Important files, secure confidentiality of important files of the company
Assisting in preparing proposals/assist in events management
Provide reports on a weekly basis on the progress of gathering data that will be
used to analyze
Liaises and coordinates with different departments
Act as the single point of contact for all files needed. Liaise with different
departments and key individuals
Scheduling meetings, answer inquires, concerns, receives documents and
maintaining database
Handles the Lane Archive project (archiving of old files of each departments)
SKILLS
Good listening, writing and speaking skills
Able to work well with others
Able to manage multiple projects at one time
Strong leadership skills to manage a team
Good problem-solving skills
Positive attitude towards work
Always looking to improve skill set
Very keen to details and organize
Good negotiation skills
OTHER SKILLS
SOFTWARE
Proficient in Microsoft Word, Excel, Powerpoint, Basic Photoshop, Picktochart, Trello,
Outlook, Rpro View and Rpro Launcher
MARKETING
Analysis, SEO, Research, Presentation, Sales, Customer Service, Digital marketing,
Advertising, Events and Project Management
LANGUAGES
English, Tagalog, Pangasinan, Basic Japanese