Kimberly Pike
Dallas, TX--
A detail-oriented professional with a focus in digital marketing, content
creation, and company operations.
EXPERIENCE
SKILLS
Self-Employed Marketing Consultant
Google Analytics/Adwords
NOVEMBER 2017 - PRESENT
●
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Streamline internal processes for start-ups utilizing RACI,
Project Management
GANTT, Jira, and project management methodologies
Digital Marketing
Consult with dental offices with collections over $2.5 million on
digital marketing tactics
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Analyze keywords, meta tags, and alt tags to increase SEO, and in
turn improve client website analytics
Trend Keeper - Founder and Content Creator
JUNE 2013 - PRESENT
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Create unique daily content to consistently grow readership and
active users to an average of over 2,000 pageviews per month
●
Track page views, clicks, leads, and demographics using Google
Analytics, Social Media, Analytics, and Google Adsense
●
Photo and Video Editing
Initiate leads using social media outlets, such as Facebook,
Twitter, Instagram, and Youtube, along with paid advertising
PUBLICATIONS
Addison Magazine - Regular
contributor
Career Addict - R
egular
contributor
International Association for
Food Protection, WI July 2011 &
AR September 2011 - P
oster
Presentation: “Removal of
Viruses from Stainless Steel and
Solid Formica Surfaces Various
Cleaning Cloths” - GIBSON KE,
BOLDUC K, CRANDALL PG, RICKE
SC
campaigns
EDUCATION/CERTIFICATIONS
Century Healthcare - Account Manager
JULY 2014 - JANUARY 2018
●
Independently ran a large number of client accounts as a third
General Lines of Life, Accident
and Health, TX (JUNE 2015 PRESENT)
party marketing service for underwriters
●
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Managed the project implementation of a Salesforce intranet,
Google Analytics Individual
eligibility software system, and a new client portal
Qualification
Supervised the client services department, coordinating
(DECEMBER 2015 - PRESENT)
personnel, vendor relations, and operations
University of Arkansas
Oliver Wilson Consulting PR - Social Media Manager
FEBRUARY 2013 - DECEMBER 2013
●
Managed the operations of social media platforms and the
company blog to create outreach for a range of clients
●
Created media lists and communicated with news outlets to bring
(PSYCHOLOGY/ECONOMICS)
COMMUNITY INVOLVEMENT
Northwest Arkansas Fashion
Week ( BACKSTAGE MGR)
brand awareness to client products
●
Assisted in bringing publicity, editing and sending press releases,
NWA Free Health Clinic
and creating exposure for both the company and clientele
(MEDICAL INTAKE)
Peekaboo Magazine Assistant to the Editor
JANUARY 2013 - APRIL 2013 (INTERNSHIP)
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Created story ideas, interviewed potential leads, and wrote
engaging content for the leading parenting magazine of AR
●
Performed the final edit on each monthly issue and reviewed all
submitted content from creators
●
Assisted with operation management for the executives of the
publication
Slipstream Creative Marketing SEO Account Manager
MAY 2012 - JANUARY 2013
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Specialized in SEO and online reputation management for care
sales corporations
●
Created regular reporting packages for clients in order to evaluate
strategies and ROI
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Managed social media platforms and location targeted websites
for clients to increase potential customer outreach