Kimberly Mikec, MBA
Washington D.C. │-│-
Director of Marketing
Driven, energetic, conscientious Marketing and Communications executive with 17+ years of experience of planning and
spearheading Public Relations, Digital Marketing and Advertising strategy for industry leaders. Life-long learner and
visionary with a passion for creativity, emerging technologies and transforming best practices in a fast-changing industry.
Effective and engaged business professional with integrity, disciplined work ethic and a commitment to excellence.
Areas of Expertise
▪Strategic Planning
▪Public Relations / Outreach
▪Marketing Communications
▪Budget Management
▪Team-building / Leadership
▪Brand Management
▪Marketing Strategy
▪Digital Marketing / Advertising
▪Crisis Management
▪Data Analysis / Market Trends
▪Client Relationship Management
▪Customer Insights / Engagement
▪Inbound Marketing
▪Business Development
▪Social Media Marketing
SELECTED HIGHLIGHTS
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Conceptualized “Blue Ocean” idea for AXA Korea to disrupt auto insurance.
Analyzed stakeholder characteristics, created user personas and implemented user testing for mobile device,
saving client agency over 1000 man-hours and over $1M dollars.
Partnered with integral trade publications to market subject matter expertise and boosted sales of services
and awareness by 15%.
Received award for leading consistent marketing communications for a national agency’s case management
product and ensuring $425M budget from congress for high risk/high profile case management project.
PROFESSIONAL EXPERIENCE
CYMBERLY MARKETING, Washington, DC
2017 – Present
CEO and Founder
Advise companies on best practices to enrich overall brand equity, cultivate customers and nurture loyalty; leverage
technology, data and digital media to reach and engage individual customers.
• Played instrumental role in helping AXA Korea disrupt auto insurance market by producing digital auto insurance
strategy focusing on customers’ effortless experience as value proposition.
• Conducted market research top 5 selling automobile insurance to establish new market entry strategy; assessed
consumer purchase preferences, stimulating business strategy revival of new product line.
• Constructed value proposition, undertook market research and competitor analysis, evaluated market entry
estimating business growth of 10%.
• Reviewed sales and marketing strategy, understanding current market performance and formulating future
marketing strategy devised models for capturing niche luxury segment for Rapt, a startup luxury, eco gift wrap.
INTELLIWARE, Washington, DC
2014 – 2017
Principal Marketing and Communications Consultant
Performed executive leadership, shaped marketing strategy increasing IT products and services awareness by 76%,
established brand champions, advocated for better customer service and bolstered digital channels.
• Converted 85% of 5,000+ employees to new virtual private network (VPN) tool and received letter of recognition
from client.
• Influenced through tactics including dynamic website, 25+ CIO blog postings, 15 brochures and over 300
messages for digital, traditional marketing, and multi-channel campaigns earning kudos from CIO.
• Worked closely with IT executives and through cross-function collaboration, engaged audiences and elicited
feedback to gather customer insight enhancing service process by 15%.
KIMBERLY MIKEC CONSULTING, New York, New York
2013 – 2014
Marketing and Public Relations Expert
Led project management efforts for transportation client providing strategic direction and operational supervision;
developed tactical plans to direct communication of 2 large-scale restructuring projects at client site.
• Managed a brand and public relations strategy including scenarios and messaging estimating a decrease of one
hour for client’s response to crises and ensuring a powerful message by 80%.
• Collaborated with and guided C-level during crises, inspiring executives to forecast for crises; arranged
spokespeople, messages and prioritize contacts.
CONTROL RISKS, Washington, DC
2011 – 2013
Senior Manager, Marketing and Communications, Americas
Responsible for North American division marketing and communications for a global company based in London, U.K.
expanded awareness of services and products by 48%.
• Directed B2B marketing including lead generation, and media relations, for a corporate program of over 19
services and 13 offices across North and Latin America with a team of 6 and a $1.2M budget. Reported to CEO.
• Initiated social media program and trained and delegated to team of 8 cross-functional experts to post relevant
and thought-provoking information including live tweeting from Venezuela during presidential election.
• Designed omnichannel strategies and employed data-driven insights improving customer acquisition and
retention by 35%.
Manager, Marketing and Communications, Americas (2011)
• Built press list increasing recognition and opportunities by 85%.
• Volunteered to assist with events, fostering client relations by 12%.
KEANE FEDERAL SYSTEMS, Washington D.C.
2007 – 2011
Principal Marketing and Communications Consultant
• Awarded for leading project management efforts providing strategic direction, team leadership and tactical
plans for large-scale case management project.
BearingPoint, Washington D.C.
Senior Strategic Communications Consultant
• Transformed client online product website furthering sales by 40%.
2006 – 2007
Booz Allen Hamilton, Washington D.C.
2005 – 2006
Senior Strategic Communications Consultant
• Attained award for achieving highest booth attendance designing innovative customer product.
EDUCATION & CERTIFICATIONS
Inbound Marketing Certification, HubSpot
Consumer Behavior Certification, Georgetown University
Georgetown University - McDonough School of Business, Executive MBA, Major: Marketing
Public Relations Society of America, Accreditation in Public Relations
University of Oklahoma, Master of Arts, Major: International Relations
University of Colorado, Bachelor of Arts, Major: Communications, Minor: French
LANGUAGES
French (Fluent) ▪ German (Fluent) ▪ Spanish (Intermediate)
Software Applications
Google Analytics ▪ Google Trends ▪ Hubspot ▪ Hootsuite ▪ Meltwater ▪ Salesforce ▪ Marketo ▪ Adobe ▪ MailChimp
▪Evernote ▪ YouTube ▪ Social Media
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