Kimberly Geschke

KIMBERLY GESCHKE Jackson, WI|-| kg-creative.co Portfolio: COPYWRITER VALUE SUMMARY A seasoned content and copywriting executive with over 10 years of experience showcasing storytelling expertise and a journalistic tilt. I built a high performing copywriting business from scratch for my current clients that consistently exceeds business goals. Top skills include: B2B tech space, creative direction, and a high level of business and marketing acumen. PROFESSIONAL HIGHLIGHTS UNrestricted MKTG Freelance Junior/Mid-Level Copywriter From April 2024-Present Analyze and continuously improve metrics like website traffic, clickthroughs, and engagement. Write, edit, & curate content for the UNrestricted MKTG blog and website. Facilitate consistent engaging high quality high-impact content to grow the UNrestricted MKTG's social following Adhere to strict style guidelines to maintain brand consistency and blog's established tone of voice and style Ensure all copy is insightful, accurate, and of high quality and does not compromise brand's image KG-Creative LLC Owner and Chief Copywriter (Freelance) From July 2023-Present Crafted compelling, relatable copy that drove sales and converted interest into action. Past copy media included blogs, landing pages, web pages, newsletters, emails, banner ads, magazine ads, direct mail, sales letters, script writing, email funnels, YouTube ads, and social media ads. Conducted all executive and administrative functions of the business, including client prospecting, presentation-making, creative briefs, contracting, proposal writing, budgeting, marketing, and billing. Lights On Freelance Copywriter April 2024 Spearheaded a full rebrand and newsletter overhaul for the Kauai Shores Hotel and Lava Lava Beach Club that led directly to more bookings and audience engagement for their Spring getaway platform to boost their 5th-night free offer. Assisted in making editorial decisions and ensure all copy meet the company's guidelines and strategic goals Safety Positive Foundation Junior Copywriter October 2023-December 2023 Built and maintained a four page website project to showcase their new service, Safety Positive Tea Rooms. Optimized clients' marketing content to maximize presence on search engines like Google and Bing. Collaborated closely with team members to help shape website's content and overall direction Multiple Companies Remote Website Content Writer Jan 2019 - Sep 2023 Wrote and improved individual lesson plan content for over 500 students in China, Korea, and Vietnam, as well as business executives. Grew the digital platforms social media following significantly to more than 1,100 ESL students Recruited, supervised, coached, and trained over 100 teachers on all platforms combined JPMorgan & Chase Advertising & Sales Content Writer Jan 2014 - Dec 2018 Designed, developed, and implemented team building through presentations as part of the Social Event Team on the Mortgage Banking Executive Culture Council Curated highly informative and engaging newsletter content for the Wellness Committee Wrote & edited training policy and procedures for over 1,000 mortgage bankers monthly Partnered with Underwriting, Processing, and Sales teams to reach a goal of $3 billion in bookings and 10,000 telephone calls with a 100% compliance rate. EDUCATION University of Wisconsin Milwaukee Milwaukee, WI, United States- Bachelor of Science, Biomedical Sciences & Chemistry University of Wisconsin Parkside Kenosha, WI, United States- Bachelor of Arts, Business Management & Marketing SKILLS & SOFTWARE -B2B Marketing -Blogging -Advertorial -Marketing Communications -Copywriting -Go-to-Market Strategy -Content Writing -Website Content -SEO Writing -Copy Editing -Fashion & Beauty -Retail & Consumer Goods -Creative Briefing & Direction