Kimberly Banquil

WORK EXPERIENCE Facebook and TikTok Media Buyer Maxy Media (January 2022 to July 2024) Manage paid ad campaigns across multiple advertising channels with over $5M ad spend (Facebook, TikTok, Twitter, and Snapchat) . Conduct planning, implementation, monitoring, optimization, analysis, and internal reporting based on a primary focus on performance Stay on track with the latest Facebook, and TikTok trends & updates. Senior Media Buyer Augmen Digital (March 2021 to December 2021) Kimberly Banquil FACEBOOK AND TIKTOK MEDIA BUYER Manage paid ad campaigns across multiple advertising channels (Facebook, Instagram, Snapchat, and TikTok) Create weekly strategies that build on insights from data Maintain a steady pulse of the client’s industry and competitors Submit a periodic update and maintain active communication with clients Social Media and Marketing Support Art Storefronts (April 2019 to July 2021 - Freelance) PERSONAL BACKGROUND A certified digital marketing expert with over five years of experience managing client paid campaigns through Facebook, Instagram, SnapChat, and TikTok. CORE STRENGTHS - Social Media Buying - Strategy Creation and Task Allocation - Performance Evaluation and Improvement - Social Media Marketing and Management - Email Marketing CONTACT DETAILS Cell: - Email:-Address: Cainta, Rizal, Philippines Manage company's social media page to answer any marketingrelated questions in order to help artists and photographers navigate their way through learning organic and paid marketing Conduct weekly workshops to teach the basics of Facebook Ads and importance of omnichannel marketing Facebook Ads and Email Marketing Specialist Gabby Ecom Empire (January 2018 to March 2021 - Freelance) Manage paid ads on Facebook and Instagram Strategy creation, day-to-day optimization, and data analysis Direct the creative and social media team to produce quality content based on campaign results Email Marketing through Klaviyo Customer Support Supervisor TaskUs Inc. September 2015 to December 2018 In charge of allocating agent work schedule and tasks Setting targets for both individuals and team Creating performance improvement plans WORK EXPERIENCE Email Marketing Specialist The ITEM, Inc September 2015 to August 2016 Email Marketing through MailChimp Network outreach via MeetUp selling online courses Technical Support Specialist Convergys April 2014 to August 2015 Responsible for converting inbound leads into sales PREVIOUS EDUCATION Evaluating system potential through assessing the compatibility of new programs with existing programs Account Manager AcquireAsia Pacific March 2012 to June 2013 Responsible for contacting B2B leads and converting leads to PREVIOUS EDUCATION sales Monitor competitors’ products or services and create selling strategies for own products or services CERTIFICATIONS Certified AdsLevelUp - ADVANCED Facebook Advertising Strategist Issued August 2020 Influence to Cash: Get Clicks, Followers, and Sales Using Instagram Issued August 2021 TikTok Ads Course: Grow Your Brand With TikTok Advertising Issued February 2022 EDUCATION University of Santo Tomas Bachelor of Science in Nursing, June 2009 – May 2012 Sto. Tomas de Villanueva Parochial School Secondary School, June 2005 – March 2009 Sto. Tomas de Villanueva Parochial School Primary School, June 1999 – March 2005 Facebook Instagram TikTok Snapchat Marketing KIMBERLY BANQUIL Digital Ads Strategist Expert in the following: Cold Campaign Strategy Warm, Hot and Loyalty Campaign Strategy eCommerce and Lead generation Funnel Image and Video Ad Hacks for Facebook and Instagram Campaign analysis, Optimization and Scaling Scaling Strategies $7.6 M $2.1 M