Kim Wacker
Senior Content Marketing Professional
Exceptional Copywriter & Storyteller
WORK EXPERIENCE
ABOUT ME
I’m an enthusiastic self-starter with an
entrepreneurial spirit. I bring drive and passion to
all of my projects and endeavors as a 15-year
content marketing professional.
My sweet spot is with creative copywriting, which
allows me to effectively draw in an audience
through storytelling. I have written short and
longform copy for social media, press releases,
blogs, websites, landing pages, email campaigns,
ads, brochures, newsletters, video scripts, and
more. I have excelled working within the
healthcare, software, and technology industries
among many others. Additionally, I’ve written
content for HR/staffing, filmmaking, lifestyle, and
food and beverage clients.
My background as an International Recruiter with
Disney fueled my passion for public speaking
whereas I traveled and facilitated multimedia
presentations for audiences of up to 1,000. I also
have extensive stage, screen, on-camera, and
voice-over experience. I can seamlessly present
myself as a client-facing brand ambassador for
your organization, and represent your company at
trade shows and events.
CORE SKILLS
Social media management and strategy
Content marketing and copywriting
Public speaker and emcee
Tradeshow and event brand ambassador
On-camera and voice-over talent
Recruitment and leadership
TECHNICAL EXPERTISE
Microsoft Office Suite and Google Suite
Salesforce Marketing Cloud and HubSpot
Eloqua, Mailchimp, Zoho, and Google Analytics
Vocus, PR Web, Meltwater, and Cision
Sprinklr, Hootsuite, Spredfast, Buffer, Canva,
VISME, Hearsay Social, Zoho Social, and Rival IQ
WordPress, Webflow, Omniture, and SharePoint
Slack, Trello, Asana, Monday.com, Airtable,
Smartsheet, Basecamp, and Workamajig
SAP, Avature, Time Viper, Oracle, and Taleo
Content Writer & Storyteller, Wacker Social Enterprises, LLC
2016 - Present
Provide consulting services for a variety of clients including but not limited to short and long-form
copywriting, content marketing and strategy, social media management, freelancer recruitment,
team management, project management, and experiential event marketing
Copywriter, HubSpot
2023 - 2024
Interviewed startup founders and wrote blogs and articles on the topics of VCs and diverse
founders for HubSpot for Startups
Copywriter, SURESTAFF, LLC
2021 - 2024
Blog and whitepaper author on the topics of HR, staffing, and recruitment industry trends
Director of Operations & Senior Writer, Blade Ronner Media, LLC
2020 - 2024
Freelance project and client management for 10 national clients including recruitment of
freelancers and allocation of writing assignments
Weekly blog article and website copywriter for varied clients across social media, filmmaking,
computing, and technology industries
Director of Content Marketing & Communications Manager, SWBC Mortgage
2022
Key responsibilities included direct report management, project management, short and longform copywriting including press releases and event content, event management and planning,
and internal and external communication
Content Marketing Manager, Workrise
2021 - 2022
Contracted to assist product marketing team with demand generation and content strategy
Partnered with brand teams to achieve program goals supporting the skilled labor gap
Copywriter for short and long-form content including blogs, social media, case studies, email
nurture campaigns, website, landing pages, client personas, and sales assets
Managed content calendar for internal and external assets and client deliverables to achieve
program goals supporting the Skilled Labor Gap campaign
Copywriter, Palmetto
2020
Developed, wrote, and edited copy for print, brochure, email, web, blog, mobile, video, and social
media
Worked aside internal leadership teams and participated in all stages of the creative process, from
brainstorming to conceptual development
Attraction & Campaign Manager, IBM
2018 - 2020
Contracted to manage all recruitment-based social, digital, and campaign content marketing
efforts for IBM’s client, Corning Incorporated
Increased YOY social metrics: Twitter and LinkedIn +700 followers, Twitter: Impressions +248K,
Profile Visits +5K, and Likes +2K
Presented talent attraction campaigns to clients to build loyalty and trust through online
promotion of requisitions and candidate referrals
Attraction Campaigns each yielded between 1-12 hires each based on headcount needed
Social Media Specialist, Lung Health Institute
2017 - 2018
Executed content creation, management, scheduling, social listening, and execution for Lung
Health Institute social media accounts including Facebook, Twitter, Instagram, LinkedIn, YouTube,
Google Plus, and Pinterest
Increased company Facebook page following by 5,000 and doubled Instagram followers
Boosted sales by 20% through social organic and paid targeted marketing campaigns
Social Business Manager, IBM-
Contracted as a Social Media Strategist, Social Content Lead, and Influencer Lead supporting IBM
Process Transformation Digital Experience portfolios
Social media and blog author for IBM product launches and large-scale events
*Certifications: IBM Agile Explorer, Dell Certified Social Media & Community Professional,
Social Media Academy Strategist, and Hootsuite Certified
CONTACT INFO
Phone:-
Email:-Portfolio: kimwackerportfolio.weebly.com
LinkedIn: linkedin.com/in/kimwacker
EDUCATION
University of Alabama, Bachelor of Arts in Communications, 1998
Wadham College, Oxford University, Study Abroad Program, 1997
