Kim Wacker
--linkedin.com/in/kimwacker
kimwackerportfolio.weebly.com
SUMMARY
Dynamic communications and content marketing leader with 15+ years of senior-level experience across technology, staffing, healthcare, and media sectors. Expert in content creation, social media strategy, brand storytelling, and project leadership. Adept at managing cross-functional teams, optimizing marketing campaigns, and delivering innovative solutions that drive engagement, brand loyalty, and revenue growth. Agile, metrics-driven, and passionate about shaping powerful brand narratives across digital platforms.
MY SKILLS
Operational Skills: Project Management, Workflow Optimization, Event Coordination, Campaign Execution, Vendor Management, Scheduling Coordination, Process Improvement, Budget Oversight, Content Calendar, KPI Reporting, Risk Assessment, Resource Allocation, Caseload Management, Case Documentation, Event Marketing, Stakeholder Engagement, Staff Training, Client Relations, Crisis Management, Quality Assurance
Technical Skills: Content Strategy, Copywriting Mastery, SEO Optimization, Video Production, Data Analytics, CRM Systems, CMS Platforms, Email Campaigns, Social Listening, Paid Media, Website Management, Graphic Design, AI Integration, Campaign Automation, Multimedia Editing, Analytics Reporting, CRM Integration, Chatbot Deployment, PPC Advertising, Lead Generation
Leadership Skills: Team Leadership, Cross-Functional Collaboration, Talent Development, Conflict Resolution, Strategic Planning, Client Advocacy, Staff Mentorship, Decision Making, Change Management, Performance Reviews, Stakeholder Alignment, Executive Reporting, Organizational Development, Training Facilitation, Partnership Building, Influencer Engagement, Thought Leadership, Talent Acquisition, Operational Excellence, Creative Direction
PROFESSIONAL EXPERIENCE
Wacker Social Enterprises, LLC
Chief Storyteller | 2016 – Present
Deliver consulting services in copywriting, content strategy, and marketing across industries.
Manage social media accounts and freelance recruitment for national clients.
Lead content calendars, editorial planning, and multi-platform campaigns.
Optimize client engagement through targeted messaging and project delivery.
Execute experiential event marketing and activation strategies.
Oversee project timelines, budgets, and stakeholder communication.
HubSpot
Copywriter | March 2023 – July 2024
Interviewed startup founders for original blog articles and thought leadership pieces.
Crafted diverse content focused on venture capital and entrepreneurial success.
Collaborated with editorial and marketing teams on publication strategies.
Ensured SEO-optimized delivery for digital platforms.
Maintained publishing schedules in dynamic, high-volume environments.
Delivered content aligned with HubSpot’s brand and voice
SURESTAFF, LLC
Copywriter | April 2021 – July 2024
Authored blog posts and whitepapers on HR, staffing, and employment trends.
Enhanced brand authority through strategic content initiatives.
Developed content calendars aligned with SEO best practices.
Integrated keywords and analytics data to boost search rankings.
Collaborated with marketing teams for campaign execution.
Increased organic engagement through targeted writing and distribution.
Blade Ronner Media, LLC
Director of Operations & Senior Writer | November 2020 – July 2024
Led operational oversight of client relations, team management, and project tracking.
Supervised freelancers and assigned deliverables to meet deadlines.
Authored weekly blogs across technology, social media, and filmmaking sectors.
Directed cross-functional communications with national clientele.
Coordinated copy production and visual asset development.
Managed CRM data and optimized client retention strategies.
SWBC Mortgage
Director of Content Marketing & Communications | June 2022 – December 2022
Led multi-channel content marketing and communication strategies.
Created marketing assets including print, digital, and video scripts.
Oversaw internal messaging, press releases, and employee engagement campaigns.
Collaborated with executive leadership to align brand messaging.
Supported corporate training initiatives as on-camera talent.
Managed campaign tracking and reporting analytics.
Workrise
Content Marketing Manager | May 2021 – December 2021
Designed labor gap content campaigns for marketing and sales enablement.
Led content strategy planning with internal marketing and brand teams.
Managed third-party agencies for SEO and copywriting partnerships.
Produced high-performing blog articles, landing pages, and nurture campaigns.
Supported product launches through integrated content streams.
Delivered measurable growth in lead generation and client engagement.
Palmetto
Copywriter | May 2020 – September 2020
Produced multi-format copy including print, digital, social media, and mobile content.
Participated in creative brainstorming and conceptual development sessions.
Worked collaboratively with designers and marketing teams.
Maintained editorial calendars and production deadlines.
Supported brand messaging initiatives across platforms.
Delivered content aligned to performance marketing metrics.
IBM
Attraction and Campaign Manager | July 2018 – February 2020
Led B2B talent attraction campaigns for IBM client Corning Incorporated.
Increased LinkedIn and Twitter engagement by over 20%.
Produced print, radio, and digital advertising for recruitment marketing.
Authored social media content, landing pages, and recruiter scripts.
Developed social strategies that supported hiring goals.
Implemented creative employer branding initiatives, including Snapchat campaigns.
Lung Health Institute
Social Media Specialist | September 2017 – March 2018
Led social content strategy across multiple company accounts.
Increased Facebook and Instagram followers by over 50%.
Partnered with digital marketing to produce PPC campaigns.
Designed social graphics, GIFs, and editorial calendars.
Launched employee engagement initiatives tied to social media advocacy.
Delivered social media analytics reporting to leadership teams.
IBM
Social Business Manager | July 2015 – December 2016
Developed social strategy and content calendars for IBM Digital Experience.
Managed influencer relations and technical SME engagement programs.
Delivered KPI reporting on campaign performance and engagement.
Produced executive ghostwriting blogs and social media content.
Organized and led virtual events, live-tweeting at conferences.
Built and managed social asset libraries for enterprise use.
CORE QUALIFICATIONS
15+ years in content marketing and communications
Expertise in SEO and digital content optimization
Skilled in CRM systems and campaign automation
Exceptional writing, editing, and proofreading skills
Proficient in project management and team leadership
Strong background in social media management
Experience collaborating across sales, HR, and product teams
Advanced knowledge of AI content and SEO platforms
Strategic planner with metrics-driven execution
Bilingual proficiency in conversational French
EDUCATION AND CERTIFICATIONS
The University of Alabama – Tuscaloosa, AL
Bachelor of Arts in Communications: Major in Telecommunication & Film, Minor in French
Oxford University, Wadham College – Oxford, UK
Courses of Study: Elizabethan History and British Literature
Certifications:
IBM Agile Explorer
Dell Certified Social Media & Community Professional
Social Media Academy Strategist
Hootsuite Certified Professional
