Kim C Roa

WORK E XPE RIE NCE D ATA B A S E M A R K E T I N G S T R AT E G I S T A s i a Pa c i fi c L e a d e r for Sales Intelligence Group - Marketing Analytics @ Harte Hanks Inc., Philippines October 2012 - Present T h e p r i m a r y r o l e i s t o w o r k w i t h M a r ke t M a n a g e r s , B r a n d M a n a g e r s , S a l e s L e a d e r s , Brand Operations and others who need Sales Intelligence for strategic planning o r to d e v e l o p r e v e n u e g e n e r a t i n g s e l l e r- l e d a c t i v i t i e s ( S a l e s P l a y s ) . T h e f o c u s i s r e a c h i n g Kim Roa DATABASE MARKETING STRATEGIST Customers and prospects to discuss solutions to solve their business challenges by p r o v i d i n g a t a r g e t e d l i s t f r o m t h e M a r ke t i n g D a t a b a s e p u l l e d u s i n g S Q L S c r i p t s . TA S K S A N D R E S P O N S I B I L I T I E S : 1 . L e a d s t h e A s i a Pa c i fi c t e a m a n d t h e d i r e c t c o n t a c t p e r s o n t o t h e G l o b a l t e a m 2. Assigns and distributes data requests to AP team members 3. Provides guidance, instructions and directives to the team 4 . Wo r k s w i t h v a r i o u s t e a m s t o u n d e r s t a n d a n d d e fi n e d a t a s t r a t e g y f o r s a l e s a n d m a r ke t i n g c a m p a i g n s o r p r o g r a m s 5. Provides client's services usage tracking and members productivity reports PROFILE 6. Managing and maintaining table sources vital to data specialists' day-to -day work 28-year old Database Marketing S t r a t e g i s t f ro m Pa r a n a q u e , N C R with 6+ years experience in SQL Scripting for Sales & Marketing 7 . S u b j e c t M a t t e r E x p e r t f o r m a r ke t i n g d a t a b a s e r e l a t e d t o S a l e s I n t e l l i g e n c e 8. Generates criteria for data pull specifi c to client requirements 9 . Pe r f o r m s d a t a p u l l a n d f o r m a t t i n g u s i n g N e t e z z a S Q L S c r i p t i n g a n d M S E x c e l 10. Develops standard query templates 11. Holds regular meetings with the program manager and other geo leaders 1 2 . P r o v i d e s e d u c a t i o n t o n e w m e m b e r s f o c u s i n g o n m a r ke t i n g d a t a b a s e , S Q L CONTA CT- - and Sales Intelligence program D ATA E N T RY S P E C I A L I S T @ Harte Hanks Inc., Philippines May 2012 - October 2012 M o o n w a l k , Pa r a n a q u e NCR, Metro Manila Re s p o n s i b i l i t i e s i n c l u d e c o l l e c t i n g a n d e n t e r i n g d a t a t o t h e m a r ke t i n g d a t a b a s e and enhancing data records by maintaining the accuracy of valuable company i n f o r m a t i o n f o r S a l e s a n d M a r ke t i n g t e a m s . -l i n ke d i n . c o m / i n / k i m - r o a - 3 a 2 7 4 b 6 1 TA S K S A N D R E S P O N S I B I L I T I E S : 1 . C o l l e c t s , e n t e r s a n d / o r u p d a t e s d a t a r e c o r d s u s i n g C R M S i e b e l & M I I To o l 2. Provides daily productivity report to the team leader SK ILLS SQL SCRIPTING E DUCA TION B A C H E L O R O F S C I E N C E I N I N F O R M AT I O N T E C H N O L O GY @ AMA Computer University January 2009 - May 2012 M S E XC E L C H R I S T T H E K I N G C O L L E G E O F C AV I T E F O U N D AT I O N June 2003 - March 2007 C H R I S T T H E K I N G S C H O O L O F C AV I T E - M A I N C A M P U S June 1997 - March 2003 INTEREST & HOBBIES HTML & CSS PHOTOSHOP INDESIGN / INKSCAPE C RY P T O C U R R E N C Y Kim Roa D I G I TA L M A R K E T I N G PLANT BASED COOKING DATABASE MARKETING STRATEGIST T R A I N I N G S AT T E N D E D eMessage HTML & CSS @ Harte Hanks Inc., Philippines May 2019 I N T R O D U C T I O N T O D I G I TA L M A R K E T I N G @ u d e m y. c o m January 2019 TA B L E A U B E G G I N E R C O U R S E @ tableau.com/learn/training November 2018 I N S TA L L , C O N F & A D M I N M S W I N D O W S X P P R O F E S S I O N A L @ AMA Computer University May 2012 References available upon request