Kiffy Greaves

KIFFY GREAVES 📍 New York | 📧-|📞-| 🔗LinkedIn.com/in/kiffygreaves ​ Professional Summary Strategic Communications & Social Media Specialist with 10+ years of experience driving public engagement, managing stakeholder relations, and executing high-impact campaigns across government and private sectors. Proven track record of increasing public engagement by 30% through innovative communication strategies, managing high-profile events, and enhancing organizational reputation. Recently certified in Social Media Management (Aug 2025), with advanced skills in digital strategy, targeted content creation, analytics, and reputation management. Recognized for building meaningful connections, strengthening brands, and delivering measurable results. ​ Core Skills • Strategic Communications & Public Relations • Social Media Management & Digital Marketing • Stakeholder & Community Engagement • Event Planning & High-Profile Execution • Targeted Content Development & Copywriting • Media Relations & Crisis Communication • Analytics & Performance Reporting (Google Analytics, MS Excel) • Project Management (Asana, Trello, MS Project) • Reputational Risk & Issues Management • Team Collaboration & Cross-Functional Leadership Core Competencies • Omni-Channel Marketing Campaigns • Content Marketing & Social Media Strategy • Project Coordination & Event Execution • Email Campaign Management (Mailchimp, HubSpot) • Internal & External Communications • A/B Testing & Performance Optimization • Public Relations & Crisis Communications • Copywriting | Editing | Newsletters | Press Releases • Media Strategy & Engagement ​ Brand Reputation Management Professional Experience ​ Communications Specialist Ministry of Works and Transport — 2016 - 2024 • Developed and executed communication strategies that increased public engagement by 30% across digital and traditional platforms. • Coordinated and delivered 10+ high-profile public events with up to 2,000 attendees, strengthening community trust and enhancing organizational visibility. • Produced detailed weekly and quarterly communications reports for senior leadership, improving decision-making and campaign performance tracking. • Designed and implemented information campaigns that reached 50,000+ citizens, amplifying awareness of public services and policies. • Collaborated with cross-functional teams to ensure consistent, impactful messaging aligned with national priorities. • Created and distributed targeted content across press, broadcast, and digital platforms, expanding audience reach by 20%. • Managed media relations, including drafting press releases, organizing interviews, and handling crisis communications, ensuring consistent positive brand coverage. • Supported event promotions and logistics, resulting in a 15% increase in attendance and stakeholder participation. • Streamlined communications reporting processes, reducing turnaround time for briefs by 25%. ​ Public Relations Assistant Ministry of Trade and Industry, Trinidad & Tobago —- • Assisted in planning and executing awareness campaigns that reached diverse community groups. • Drafted press releases and speeches, contributing to improved organizational visibility in the media. • Maintained media databases and monitored coverage to inform leadership on public perception. ​ Administrative Assistant Trinidad and Tobago Electricity Commission —- • Provided administrative and communications support, ensuring smooth office operations. • Coordinated internal communications and assisted with event logistics. ​ ​ Education & Certifications Social Media Management Certificate —CTS College TT, Aug 2025 • Covered strategy development, platform selection, content creation, analytics, reputation management, and team structuring in the context of Trinidad & Tobago and global markets. MA Communications (with merit) University of Leicester Oct 2015 – Jan 2017 BA Communications (Upper 2nd Class Hons) University of the West Indies Sept 2007 – Oct 2010 ​ Notable Achievements • Increased audience engagement by 30% through innovative communication and social media strategies. • Coordinated high-profile public events attended by 2,000+ participants, boosting outreach and public trust. • Designed and implemented campaigns reaching 50,000+ citizens, significantly enhancing awareness of government services. • Reduced communications reporting turnaround by 25%, improving efficiency and leadership decision-making.