Kiara Silva Cayo

KIARA SILVA CAYO Communications Specialist Hello! My name is Kiara, I am a specialist in integrated communications. I have experience managing innovation projects focused on designing user experiences, writing digital content and implementing marketing plans. I consider myself as an empathetic, creative, analytical and organizationally-minded person. Áreas of interest: Content and UX Writing, Marketing and Innovación. PERSONAL INFORMATION- EXPERIENCE MIBANCO - DIGITAL TRANSFORMATION Apr 2019 - Oct 2020 |Marketing and Communications Specialist (- Liszt 398, San Borja. Lima, Perú www.linkedin.com/in/ kiara-silva-cayo Design and implementation of annual Communications Plan. Contents UX Writer for different digital platforms. Copywriter. Digital marketing strategies development and implementation. Identification and analysis of insights for process improvements. In charge of customer service channels. Design, elaboration and dictation of new project trainings. BRITISH AMERICAN TOBACCO PERÚ Apr 2017 - Mar 2019 |Corporate Affairs Assistant Design and implementation of internal communications plans and campaigns aimed at strengthening corporate identity and crisis management. Content writer. Content development and implementation for internal channels. Organization and implementation of internal and external corporate events. Planning and managing of Corporate Affairs budget. ANHEUSER-BUSCH INBEV (EX AMBEV PERÚ) Jun 2016 - Mar 2017 |HR Intern Development and implementation of internal communications plan. Writing content for internal communication channels. Content development for staff training. Responsible for the implementation of work climate loyalty programs. Execution and planning of internal events. KNOWLEDGE Content Writing Agile Methodologies: Scrum, Kanban Design Thinking, Lean Startup, Prototipos, MVP. Adobe PS, AI, PR LANGUAGES Advanced English completed - Instituto de idiomas Peruano Británico ACADEMIC FORMATION SCRUM FOUNDATION PROFESSIONAL CERTIFICATE 2020 |CertiProf DIPLOMA IN GROWTH MARKETING 2020 | Universidad Peruana de Ciencias Aplicadas (UPC) BACHELOR OF COMMUNICATION SCIENCES 2012 - 2018 |Universidad de Lima PROJECTS COMMUNITY MANAGER PepiConfeti: Innovative baby products brand. Creation and execution of digital content plan for social media. Customer service. Copywriter. PROJECT CONSULTANT Hecho por Nosotros: NGOs that promotes sustainability in the fashion world by providing comprehensive solutions to medium and small businesses through digitization projects. Support small businesses with project planning. Marketing and communications advice. UX WRITER AND ALLIANCES RESPONSABLE Mapa19: Digital solidarity initiative that aims to locate the most vulnerable families in Peru affected by the pandemic and contact them with people who wish to help them. Responsible for finding entities and developing strategic alliances. Digital content writer.