Khurram Chaudhry

KHURRAM CHAUDHRY DATA-DRIVEN STRATEGIES | CONVERSION RATE OPTIMIZATION | MARKETING AUTOMATION Contact Details Address 96 R-Block, Street 3, DHA Phase 2, Lahore, Pakistan Mobile - Email- Education MBA, International (Distinction)- October 2012 Anglia Ruskin University, UK (Top Achievers’ Award in Human Resource Management and Leadership Modules) BBA (Hons.), Marketing - August 1995 Institute of Business Administration, Karachi (an affiliate of Wharton School of the University of Pennsylvania) High School - June 1991 Jamaica High School, Queens, NY, USA (High Honor Roll) Professional Experience Founder & Head of Marketing • TruDigital Productions • Lahore, Pakistan • Jan 2022 - Present TruDigital is a full-service digital agency. Our expert digital marketing and web development teams collaborate across multiple platforms to produce powerful results. We utilize marketing automation, AI, and the latest tools to grow your online presence and maximize your ROI. Manager Marketing & Admin • servicePath • Lahore, Pakistan • Oct 2020 - Dec 2021 servicePath helps companies add clarity and value to their revenue cycles. Best in class Solution for Configure, Price, Quote (CPQ) Saas offering focused exclusively on technology companies around the world: Software, MSPs, Global Systems Integrators and advanced Telcos. Powering efficient revenue growth for global leaders such as DELL EMC, VMWARE, Ensono, Alternative Networks... Replacing broken spreadsheets and systems around the world, reducing and eliminating technical and financial risk for our customers. Senior Manager Marketing • CureMD • Lahore, Pakistan • Oct 2018 - Aug 2020 CureMD is an award-winning network of health information management systems and services, offering certified EMR, practice management, patient portal, and medical billing to help accelerate adoption and Meaningful Use qualification-driving outcomes and subsidy payments to maximize value and returns. CureMD's advanced web technology and award-winning usability facilitate quality decision making, streamline operations and ensure compliance. Responsible for strategizing, developing and managing marketing campaigns aligned with business objectives; implementing conversion rate optimization programs, with the aim of improving the ROI of the company’s digital marketing strategies. Responsibilities include: ● ● ● Developing and leading digital marketing campaigns Overseeing the social media strategy for the company Developing and driving overall brand value, engagement and market share gains Adjunct Professor • University of Central Punjab • Lahore, Pakistan • Jan 2013 – Sep 2018 University of Central Punjab (UCP) is a chartered private-sector university. At present, it has 9 running faculties, namely, UCP Business School, School of Accounting & Finance, Faculty of Information Technology, Faculty of Engineering, Faculty of Law, Faculty of Arts & Social Sciences, Faculty of Pharmacy, Faculty of Life Sciences, Faculty of Media & Communication Studies. I have taught the following courses ● ● ● ● E-Marketing and Social Media Operations Management Supply Chain Management Enterprise Systems I inspire students in a learning experience where they can explore new ways and possibilities to add value to business enterprises. All of my teaching endeavors involve creating an environment where students utilize cutting edge online tools and development frameworks to enhance business, marketing, and brand strategies. Marketing Manager • ADSII • Lahore, Pakistan • Oct 2008 - Feb 2011 Advanced Digital Solutions International, Inc. has been providing forward-thinking IT solutions since 1989, and is a value-added reseller for Sony, Maxell, Verbatim, Fuji, Hewlett-Packard, and Quantum. Managed the design and implementation of data-driven strategies using cloud marketing platforms and e-commerce portals; some of my responsibilities included managing cross-functional teams with a special focus on changing the work culture and adding value to the enterprise. ● ● ● ● ● Replaced $1 Million traditional market budget with digital and cloud-based solutions, and improved profitability by 6%. Achieved a 36% increase in unique site visitors and reduced media spending by 50%, creating P&L margin improvement. Implemented content management systems, improving organic web traffic over 200%. Captured $10 Million additional annual revenue by optimizing the B2G sales force, as well as payments, pricing and invoicing activities. Designed acquisition, cross-selling and retention strategies, integrated with funnel marketing tactics and CRM. Manager Government Sales • ADSII • Fremont CA, USA • Feb 2005 - Sep 2008 Advanced Digital Solutions International, Inc. has been providing forward-thinking IT solutions since 1989, and is a value-added reseller for Sony, Maxell, Verbatim, Fuji, Hewlett-Packard, and Quantum. Handled bids and direct sales to the US government including the Department of Defence, Department of Homeland Security, Department of Veterans Affairs, Department of State, and various other American federal and state departments. ● ● ● ● Planned and developed branding and marketing policies and campaigns to support sales objectives. Coordinated and managed the production of marketing and sales collateral, such as artwork, copy, key messaging, webinars, and media scripting within time and budget constraints Advised sales executives and clients on advertising strategies and campaigns to reach target markets – creating consumer awareness and effectively promoting the attributes of goods and services. Managed the entire offshore facility in Lahore to provide back-end support to US-based accounting, purchasing and sales/marketing departments of the company. Brand Manager • Chevron • Karachi, Pakistan • May 2003 - Dec 2004 Chevron is a leading integrated global energy company providing safe and reliable energy. Responsible for the launch and sustainability of all communication campaigns. Responsibilities included creating viable and profitable marketing plans and long-term customer acquisition and conversion strategies. Defined budgets and reported and measured marketing spend. Coordinated with the global brand team to ensure that all brand communication was in-line with Chevron and Caltex brand standards. ● ● ● Balanced a $1.2 million marketing budget, resulting in an impressive 50% increase in sales volume and a 5% increase in brand awareness. Managed the $650,000 community development budget encompassing golf tournaments, charity donations, and other goodwill work. Spearheaded change-over from a commission-based incentive to a time-based incentive system with the advertising agency. Assistant Brand Manager • Chevron • Karachi, Pakistan • Sep 1999 - April 2003 Chevron is a leading integrated global energy company providing safe and reliable energy. Developed marketing materials in accordance with brand guidelines. Responsible for retail fuel, lubricant, and corporate branding. ● Managed the community development budget and other goodwill work. ● Developed creative briefs and supported retail and lubricant business heads with brand activation activities and sale promotion campaigns. ● Liaised with the global brand group and trained retail outlet staff. ● Managed the “Caltex Today” newsletter and edited articles for publishing on a monthly basis. ● Conducted the annual brand track study and provided management with share-of-voice metrics on a quarterly basis. ● Worked directly with advertising and marketing research agencies to develop customer-facing creative work and collateral.