AdWords and Bing certified search marketing expert with almost 15 years of experience in managing online/digital marketing, lead generation, product management, process development and improvement, analytics, usability, scalability, brand building & management, and product development management and launch related campaigns.
Leadership: teamwork & mentoring, strategizing, turning under performing products/divisions into profitable segments, improving online revenues and profitability.
******Core Skills: ******
- Developing & implementing marketing plan for new product/service launch.
- Imparting training to existing team /new recruits
- Search engine marketing - Pay Per Click (PPC) | AdWords & Bing | Search Engine Optimization (SEO) | SEO Audit
- Online Media Planning & Buying
- Social Media Optimization/ Marketing - Brand Building | Performance analysis and tracking | Creating/Managing paid campaigns
- Online Brand Reputation Management - Brand building | Brand strategy| Profile cleansing
- Email Marketing
- Online and offline consultations
- SEO trainings
- Basic HTML & CSS knowledge
******Tools Used: ******
- SEMRush
- Majestic
- Constant Contact
- MailChimp
- Streaming Frog
- Moz Tools
- SEOToolSet
- AdWords Editor
- Google Analytics
- Google Search Console