Khamis Manzu-Mobile No. -
| Aspiring Paid Search Specialist | Passion for Facebook Advertising
I’m currently seeking new challenges in the field of digital marketing by working with companies directly or
being part of a digital agency team – remote based but can travel if required.
Summary
I’m well trained Facebook Advertising specialist with keen to provide successful ad campaigns for clients
all around in return on their investments on FB ads.
I am also a Graduate in Financial Administration and Management of Business, with years of experience
working in accounting, sales and project management capacities.
My goal is join to a company or agency as a Facebook Ad Specialist to help to get the business goals
while maximizing customers’ ROAS. Experienced and comfortable working with Spreadsheet.
I’m passionate about internet, the technology behind it and e-commerce entrepreneurship. I have hands
on experience in HTML5, CSS and currently learning JavaScript and Ruby for proficiency in both front
end and back development. Previous experience in Accountancy, Management and Administration will
be a great addition to your team or project.
Excellent with tools such MS Excel
Experience
Customer Acquisition Strategist
Company Name LeadWave Digital Marketing
Dates Employed Jun 2015 – 2017
Location Kenya
Competent with Facebook ads…
The clients I work with need help with finding and targeting high-quality leads on LinkedIn and converting
them into clients and sales, while creating, implementing and automating their lead generation system.
Pick Mart LLC
Co-founder, CTO
Company Name Pick Mart LLC
Dates Employed Jun 2013 – 2014
Location Deluxytents.com
Having learnt how dropshipping works. I took a plunge to start deluxytents.com which is an e-commerce
online store running on Shopify platform in 2016 registered under Pick Mart LLC.
• In charge of Product & Technology development from the conception of the idea to our successful
launch.
• Created the site from scratch adding all functionalities online retail required to sell tents, canopies, and
accessories in outdoor niche market for some few suppliers in the US on dropship basis.
• Sourced for talented partner to oversee all digital marketing activities, SEO, branding and
Communications. All these under my supervision.
Why You Should Consider Me
I have been learning Facebook Ads on my own for quite sometimes now with an objective of either
serving my own clients or working for a company serving the pool of clients they have. While frankly
speaking I can’t claim that I’m experienced I have learnt so much on my own and I'm still willing and open
to learn more and more as Facebook platform keep changing regularly.
Moreover, working in a team especially in remote environment is fun and good for someone as me who
likes taking initiatives without being instructed or supervised. If something is not clear, I'm always ready to
ask.
Some of the sources where I learnt the art of Facebook advertising includes:
- Consulting Accelerator - by Sam ovens
- DominateWebMedia.com
- Lynda.com
- digitalmarketers.com
I certainly understand this is not enough. However, by joining Hirsh Marketing I'm sure there will be a
room to learn and even share with others some new tactics to ensure the desired results are achieved
My Career Goals and Why I Like the Position
I've always been looking to work independently taking my own initiative towards my daily duties that will
be within the parameters of organizational objective. Opportunities offered by Facebook perfectly fit in this
plan. Working as Facebook Advertising Specialist would mean interacting with people globally in form of
clients and teammates making sure results is achieved as per set objectives.
Facebook is in initial stage as a major advertising platform offering media buyer’s super power to achieve
results set due to its precision in targeting the market you want while the results are measurable, track
able and accountable. Staying in the game for long will only make me one of the most sought-after guys
high in demand.
Having said that, generally my career goal is to become a highly sought-after digital marketer (specialized
in Facebook Ads) high in demand for companies and clients showing willingness to work with.
[EXTRA Info] - About What I Can do
The following is a highlight of some activities that I may carry out in my day to day job as a Facebook
advertising specialist, though not completely exhausted.
1) I will review what the business has to offer. Do research about target market and audience.
2) Create a good copy and creative (picture) with a message around that audience to attract clicks that
will either take them to the funnel or website landing page.
NB - I will pixel his website, landing pages, and even the funnel if available so that as soon as the Ad start
getting traction we'll be able to re-target this audience as warm and willing to buy ( since they will be
already aware of your product or services). This means the advertising cost will greatly decrease while
chances of conversion / sale will be very high.
3) For the next following few days will do A/B testing with the varieties of targets interests to get what
works and what doesn’t. This will be done with a very small budget say $20/day
4 - Depending on the outcome of the test, I will then concentrate with interest’s target that works and
down those that failed, and this time will consider scaling the ad up to get high value out of the ad
performance from the target interests that works only.
5) I will also customize the Facebook reporting tool so that you can get weekly report/data that make
sense to enable us make proper judgment on the ad performance and ways to optimize it while reducing
cost
