Khadijat Adaranijo Adeditan

CONTACT --linkedin.com/in/themarketingdoc Nigeria Khadijat Adaranijo DIGITAL MARKETING SPECIALIST EDUCATION/ CERTIFICATIONS Hubspot Academy • Content Marketing Program (2024) • Social Marketing Program (2024) ABOUT ME Strategic Digital Marketing Specialist with 2+ years of experience in creating and executing multi-platform campaigns that drive engagement, increase brand visibility, Meta and deliver measurable results for B2B and B2C brands. Skilled in SEO, content marketing, and social media, with expertise in tools like Google Analytics, HubSpot, and Jasper AI. A McKinsey customer-first marketer, leveraging 5+ years of customer service experience to deliver strategies that resonate with audiences and achieve brand objectives. Digital Marketing Associate Certification (In Progress) McKinsey Forward Program (2024) NNEW Women in Digital Business Program (2024) African Leadership X ALX Foundations Program (2024) SKILLS Technical Skills: SEO & Analytics: Google Analytics, Ahrefs Social Media Management: Meta Business Suite, HubSpot Content Creation & Optimization: Jasper AI, Grammarly Copywriting, and Storytelling WORK EXPERIENCE 2024 Content Unit Lead The Growth Accelerator Conference Spearheaded content strategy and execution, driving 1,500+ ticket sales and a 45% increase in social media engagement. Collaborated with cross-functional teams to craft cohesive messaging, creating campaigns that attracted 1,000+ attendees through diverse content formats. 2024 Director of Communications JPI Osun State Chapter Orchestrated social media campaigns, boosting followers by 250% in 3 months and drawing 200+ attendees to a state conference. Directed a content team to ensure branding and messaging consistency across all platforms. Soft Skills: Leadership & Team Collaboration: Google Workspace, Notion Content and Social Media Lead Adaptability Delivered tailored social media strategies, driving significant growth in lead generation and enhancing brand visibility for multiple clients. Implemented SEO-optimized campaigns, strengthening brand positioning across industries. Communication & Stakeholder Management Strategic Problem Solving LANGUAGES English (Fluent) Yoruba (Fluent) Chinese (Beginner) REFERENCES Available upon request. E.C. Daniel Workspace Project Lead – Digital Marketing - 2024 ALX Foundations Program: Educompass Project Spearheaded the digital marketing strategy for an app prototype aimed at addressing educational challenges. Designed promotion campaigns incorporating social media, SEO, and analytics insights, while leading a team to ensure timely execution and alignment with stakeholder goals.