Keya Erick

Keya Erick Content Strategist- - Nairobi, Kenya Profile Result-driven, Efficient & Scalable Content Strategist with five years of client-focused original content, marketing research, project management and business-generating content production. Skilled Marketing management professional with core strengths in leadership and goals alignment across external agencies and teams. Proficient in cultivating and retaining key client relationships and business partnerships through applying extensive marketing principles. Skills Proven ability to develop and execute comprehensive content strategies that align with the company's goals and target audience. Familiarity with graphic design and multimedia content production, including video and infographics, to complement written content Strong market research skills to identify trends, analyze competitor strategies, and understand customer preferences for data-driven content decisions Strong interpersonal and communication skills to collaborate with diverse teams, including marketing, legal, compliance, and design. Experience in using and managing content within CMS platforms, ensuring content is published and maintained effectively. Proficiency in utilizing web analytics tools, such as Google Analytics, to track content performance, derive insights, and make data-driven content decisions. Demonstrated capability in creating and maintaining content calendars to plan, schedule, and coordinate content production and distribution. Proven track record in managing content projects, including collaborating with cross-functional teams, meeting deadlines, and maintaining content quality. Meticulous attention to detail to ensure error-free, compliant, and high-quality content. Professional Experience SEO Content Strategist, Digifrontly 09/2021 – present Promote content through various channels, such as social media, email marketing, and partnerships, to maximize reach and engagement. Create or collaborate on visual content, including images, graphics, videos, and infographics, to enhance written content and engagement. Utilize content management systems like WordPress, Drupal, or others to publish, update, and manage content on the company's website or other digital platforms. Use web analytics tools to track content performance, measure key metrics, and provide insights for datadriven content decisions. Stay informed about industry trends, conduct market research, and analyze competitors to inform content strategies. • • • • • Ensure that content complies with legal and industry regulations, particularly in regulated industries like finance or healthcare. • Content Specialist, HACCO 02/2022 – present | Nairobi, Kenya Developed high-quality content for various platforms, including blogs, websites, social media, email marketing, and more, in line with the company's content strategy. Wrote, edit, and proofread content to ensure it is accurate, engaging, free of errors, and aligns with the company's brand voice and style guidelines. Conducted keyword research and apply search engine optimization (SEO) best practices to improve content visibility in search engine results. Worked with the content team to plan content calendars and schedules to ensure a consistent and cohesive content strategy. Promoted content through various channels, such as social media, email marketing, and partnerships, to maximize reach and engagement. Created or collaborate on visual content, including images, graphics, videos, and infographics, to enhance written content and engagement. Utilized content management systems like WordPress, Drupal, or others to publish, update, and manage content on the company's website or other digital platforms. • • • • • • • Social Media and Blog Specialist, Radiant Hospital 04/2019 – 12/2021 | Nairobi, Kenya Collaborated with cross-functional teams, such as marketing, design, and legal, to align content efforts with overall company objectives. Continuously improve and update existing content to keep it relevant and valuable to the target audience. Conducted A/B tests on content elements to determine the most effective content formats and strategies. Engaged with the audience by responding to comments, questions, and feedback on social media or blog posts. Ensured that content aligns with the company's overarching marketing and communication strategies. Followed best practices for data privacy and consent management when collecting and using user data for content targeting and personalization. Tracked and reported on content key performance indicators (KPIs) to evaluate the success and impact of content campaigns. Maintained brand consistency in all content materials to build and reinforce the company's brand identity. • • • • • • • • Certificates Leadership Computer Packages Google Analytics EF Test Languages English EF Test Kiswahili References Available upon request Interests Active listening, reading and writing, compliance and regulations, team collaboration, continuous learning, data analysis, travelling, creative writing.