KEVIN WHITE
RESULTS-DRIVEN MARKETING MANAGER
Oceanside, CA
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HIGHLIGHTS
Translated data into actionable strategies for successful Costco merchandising initiatives at
Samsung Electronics, resulting in timely merchandise display launch & rollout on-budget.
Organized nationwide sampling tour for Bausch+Lomb's Lumify brand, showcasing effective
planning and execution skills.
Led dynamic regional & national go-to-market campaigns for prominent brands resulting in
significant lift, such as a 20% increase in sales for Stone Brewing over 5 years.
Successfully orchestrated regional consumer marketing campaigns for clients, growing brand
awareness for Blue Moon by six times and earning the Reggie® Gold Award.
Collaborated with creative agencies to deliver impactful marketing content and materials, ensuring
brand consistency and driving customer engagement across clients' consumer goods brands.
CONSULTING EXPERIENCE
Independent Contractor
KW Consulting
June 2019 - Present
Shopper Marketing Manager, Samsung Electronics America - 2023
Led Costco marketing, resulting in 116.5% Q1 sell-in growth for Home Entertainment division.
Optimized digital PDPs to drive sales & conversion, delivering launch items at 100% success rate.
Managed HE merchandising display initiatives across Costco's national footprint.
Drove strong market share across online & offline channels, enhancing customer journey.
Senior Client Leader, Blue Chip (Bausch+Lomb, Client) - 2022
Created national multi-channel sampling tours in collaboration with retailers (Target, CVS, Walmart).
Developed in-store and digital marketing tactics for strategic product launches within budget.
Owned communication of marketing measurement, reporting, and ROI analysis with key stakeholders.
Managed partner ecosystem for sell-in and sell-through motions, optimizing acquisition process
through omnichannel marketing campaigns.
Senior Trade & Field Marketing Manager, Good People - 2021
Collaborated with partners, internal sales leaders, and executive stakeholders to develop and
execute Trade and Field Marketing campaigns.
Led scale eCommerce program pilot utilizing localized retail insights, expanding into a nationally
implemented core program.
Created a digital multi-channel program launch by partnering influencers with distribution teams.
Successfully navigated global market shifts through customer-oriented checkout procedures.
Director of Retail & Field Marketing, Jetty Extracts - 2020
Introduced partner activations that drove an 18% sales boost at key accounts.
Proven leadership driving customer engagement and brand loyalty for national programs.
Delivered 3x customer satisfaction through product innovation pilot, enabling consumer engagement
and increased velocity.
Senior Trade Marketing Manager, Old Pal - 2019
Launched trade marketing program, creating user-friendly digital marketing toolkits and visual
merchandising guides for nationwide brand consistency.
Successfully orchestrated a 2x increase in retail demand through a strategic sampling program.
Developed creative campaign extensions, delivering premium immersive brand experiences for
Key Accounts and achieving 25 Sales “Closed Won” Opportunities.
PAST EXPERIENCE
Retail Marketing Manager
Stone Brewing
July 2014 - April 2019
Developed and managed all retail marketing programs including field activation, resulting in a
20% month-over-month lift.
Led new product launch efforts, achieving 98% overall depletions across key accounts.
Reinvented on-site retail experience through the implementation of new technology.
Implemented check-out process improvements reducing customer friction by 34% through
business automation tools.
Account Director
Forté Advertising
April 2010 - July 2014
Led integrated brand marketing campaigns to drive results for clients.
Managed creative execution through digital, social, and traditional media channels.
Led new business identifying digital and social media engagement metrics and opportunities.
Production Manager
The Integer Group
September 2002 - April 2010
Managed and produced national, regional POS/POP & creative marketing material.
Developed promotional merchandise catalogs for wholesale & distributor accounts.
Managed all digital content including eCommerce store, emails, and CRM.
Co-championed P&G branded store on Amazon.
EDUCATION
BS Journalism
University of Colorado, Boulder
Advertising, School of Journalism & Mass Communication
kevwhite.myportfolio.com
in/kevswhite
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