Kevin Lewis- •-89 Lake Street, Hinesburg, VT 05461 • linkedin.com/in/kevin-lewis-kayessell
Master designer passionate about brand development, data analysis, and story telling.
Proven ability as an innovative visionary, creator, and driver of strategies and marketing
plans. Consistently improved operational performance and revenue growth through a unique
blend of effective design, technical process improvement, and the UX experience.
Experience
klworks.net, Hinesburg VT
Digital & Print Designer, 2000 – present
• Guide clients to brand solutions through effective visual design.
• Create responsive websites and WordPress websites.
• Build Powerpoint and Keynote presentations.
• Design print and digital logos, ads, catalogs and programs.
• Clients include The Hinesburg Record, Potomac Aviation, Turning Point, National Life Group, Willis
Coroon, Butler Gates, Farmhouse Center and National Life Credit Union.
The Hinesburg Record, Hinesburg VT
Designer, Writer, Photographer, 2001 – present
• Expanded a 20-page print only local non-profit monthly newspaper focused exclusively on
municipal meeting notes into a 28-page full-color print and digital monthly featuring current and
relevant stories, photos, news and ads.
Gardener’s Supply Company, Burlington VT
Web Design & Production Specialist, Senior Graphic Designer, 2001 – 2017
• Designed catalogs, fliers, signage, packaging and managed pre-press production and printing.
• Optimized and tested print and web components for optimal UX and CX.
• Tripled number of web videos produced.
• Managed and optimized 3,000+ images and 750+ web ads per year.
• Designed and optimized emails, doubling capacity.
• Directed, and produced parody of Taylor Swift’s “Shake it off!” resulting in 17k Facebook posts.
• Quadrupled productivity of product page builds via shared google sheets and XML imports.
• Created a process to build, change, automate, and track 250+ product ads.
• Automated SEO-boosting text-tagging of image assets on product pages.
Intervision, Ltd., Burlington VT
Web Designer & Marketing Specialist, 2000 – 2001
• Created ads for print and web and coordinated direct mail/email campaigns.
• Designed marketing proposals.
• Produced website templates using exclusive website-building tools.
National Life Group, Montpelier VT
Art Director, Graphic Designer,-
• Trained in-house art department in use of Macintosh technology.
• Supervised operations of graphic design and publication department.
• Developed design standards for company-wide use.
• Interviewed and supervised graphic designers and instructed desktop publishing.
• Created logos, catalogs, fliers, printed and collateral materials, and signage.
Kevin Lewis , continued- •-89 Lake Street, Hinesburg, VT 05461 • linkedin.com/in/kevin-lewis-kayessell
Education
MA, Advertising & Design, Syracuse University NY. Completed all coursework.
BA, Studio Art, Wesleyan University CT. Minor, Economics.
Areas of Expertise
Technical Skills
• A/B & Multivariate Testing
• Advertising
• Analytics
• Art Direction
• Artwork Format
• Banner Ads
• Branding
• Change Management
• Color Theory
• Communication
• Customer Experience (CX) and
User Experience (UX)
• Digital Marketing
• Direct Mail and HTML Email
• E-commerce
• Graphic Design
• Logos
• Marketing
• Photo Shoots
• Print Production
• Process Improvement
• Project Management
• Remote Collaboration
• Sales
• Social Media
• Solution Design
• Staff Development
• Strategic & Organizational Planning
• Style Guides
• Target Marketing
• Training & Mentoring
• Transformation Strategy
• Typography
• Videography
• Web Design
• Web Optimization
• Adobe CC18 Creative Cloud, notably
Photoshop, Illustrator and InDesign
• BaseCamp
• Color Correction
• CSS3
• Dropbox
• Front End Development
• Go-To-Meeting
• Google Everything
• HTML5
• Image Optimization
• InVision
• Javascript
• jQuery
• Keynote
• Layout
• Mac & Windows Platforms
• Mailchimp, Listrak and other EMS
• Microsoft Office, notably Outlook, Excel,
Word and Powerpoint
• Pre-flighting
• Press Checks
• Responsive Design
• SEO (Search Engine Optimization)
• Sketch
• Slack
• Video Editing
• Video Production
• Vimeo
• Visual Studio
• Wireframing
• WordPress
• YouTube
