Part strategist, part creator, I bring 3+ years of social media experience to the table, with a knack for crafting enganging vertical content that perform and posts that convert, blending visual storytelling with performance metrics to help brands stand out in the scroll.
Sahaja Padang Restaurant — Social Media Specialist Oct 2022 – Oct 2023 | Jakarta, Indonesia
- Created 100+ branded visuals including Reels, carousels, and infographics to strengthen visual identity and shareability.
- Wrote SEO-optimized captions with targeted keywords to increase organic visibility and drive food delivery engagement.
- Managed inbound DMs and posted comments to improve community interaction and reduce average response time.
- Scheduled and deployed content calendar using Meta Business Suite, ensuring consistent weekly posting.
Aelyo Sun & Aelyo Paws Kennel — Content Creator & Administrator Nov 2022 – Present | Remote
- Produced 200+ Instagram content assets including Reels, Stories, and carousel posts to raise brand awareness for pet adoption.
- Designed optimized story highlights and link placements, increasing DM conversions by 3x.
- Maintained a 90%+ response rate to audience messages, ensuring timely communication and increased follower trust.
- Created breed-specific content to build emotional engagement and grow a niche audience of Australian Shepherd enthusiasts.
Evolv Media Ltd. (New Zealand) — Head of Research Department Apr 2024 – Apr 2025 | Remote
- Led a remote team of 4 researchers to deliver weekly YouTube content briefs with 99% on-time delivery.
- Built Trello-based pipelines and SOPs to streamline workflow, task assignments, and delivery timelines.
- Developed AI prompt templates and recorded Loom tutorials to onboard team members and improve research quality.
- Coordinated with creators to ensure all briefs met content tone, topic accuracy, and engagement goals.
Education & Certifications
- RevoU Digital Marketing Certificate, 2023
- Virtual Assistance Foundations – Educourse South Africa
Technical Skills
- Platforms: Instagram, YouTube Studio, Meta Business Suite
- Tools: Canva, Photoshop, Photopea, Trello, Loom, Google Suite
- AI: Gemini, ChatGPT, Perplexity
- Languages: Native-level English fluency