Kevin Bell

Kevin Bell II Linkedin • CELL - • E-MAIL-EDUCATIONWestern Michigan University B.S. Business Administration, 2012 EXPERIENCE Ethos Life – User Acquisition Manager (SEM, SEO & Aff.) Jan. 2019 - Present San Francisco, CA Managed multi-million dollar budget for SEM(Google & Bing) and Display campaigns. Types of campaigns include lead generation and remarketing Worked cross-functionally with our design team to build and A/B test landing pages. Took over the responsibility of managing relationships with our top affiliates. Standard Wonder Group - Marketing/AnalyticsDec. 2017 – Jan. 2019 Detroit, MI Manage SEM(Google & Bing) & Paid Social campaigns for multiple clients. Types of campaigns include lead gen., remarketing, re-engagement. Manage and optimized budget of over $1,000,000 Identify new opportunities by rigorously testing creative, value propositions, and keywords while sharing key learnings with entire team Built and optimized SEM and paid social accounts for new clients that doubled leads. For one account I generated over 150% increase in SEM leads by increasing their CVR by 50% while increasing spend by 90%. Cintronworld – Digital Marketing ManagerJun. 2015 - Nov. 2017 Remote Create and optimize AdWords Search campaigns Analyze accounts using AdWords Interface, Google Analytics, to determine needs and potential opportunities Created influencer & referral strategies to amplify U.S. launch Growth Consultant Jul. 2014 – Jun. 2015 San Francisco, CA Developed customer acquisition strategy for Bottlestonightapp IOS app by leveraging: Facebook Ads that resulted in 15% reduced CAC. Rigorously tested new creative, copy, promotions, and product imagery. Optimizing for efficiencies by using proper keyword bidding strategies & allocating budgets by age group & gender. Performed analysis and presented results using Excel Linkedin • CELL - • E-MAIL-