Keshia Crowe

Keshia Crowe Marketing Executive UAE, Dubai | +971 - |-|www.linkedin.com/in/keshia-c-b852b7179 I am enthusiastic about pursuing my next opportunity with a forward-thinking company that seeks to transform the marketing landscape. With a strong passion for learning and growth, I aim to leverage my creativity, storytelling abilities, and adaptability to emerging trends to drive engagement and deliver impactful results. AREAS OF EXPERTISE • • • Video editing and graphic design (CapCut, Photoshop, Affinity). Digital marketing support (email campaigns, content calendars). Staying updated with marketing trends and platform updates. KEY COMPETENCIES • Proficient in creating and executing content strategies for social media platforms (Instagram, TikTok, YouTube, LinkedIn, Twitter, etc.). • Content creation and social media management. (Instagram, TikTok, Canva, CapCut). • Basic SEO and audience research. • Scheduling and managing content calendars. • Expertise in video editing and production for social media content (short-form videos, Reels, Stories, etc.). • Ability to analyze social media performance using tools like Meta Business Suite, Google Analytics, Instagram Insights, and TikTok Analytics. • Skilled in visual content creation using tools like Canva, Adobe Photoshop, Affinity, CapCut and Peachy. • Experience in growing and engaging online communities through regular posting and interaction. • Highly adaptable to new trends, platforms, and tools in the ever-evolving digital marketing landscape. • Customer-centric approach to content creation, with a focus on audience engagement and brand experience. • Understanding of SEO principles for social media content optimization (hashtags, keywords, descriptions). PROFESSIONAL EXPERIENCE Mohammed Al Dahbashi Advocates t/a ADG Legal Dubai, UAE Marketing Executive Current • Manage and oversee social media accounts, ensuring consistent and engaging content. • Engage with relevant accounts and foster online relationships to enhance brand visibility. • Capture high-quality photography and create videos for promotional and social media purposes. • Edit pictures and videos to maintain a polished and professional aesthetic across all platforms. • Draft and develop pitches and proposals to support business development efforts. • Create eBooks and other digital content to educate and engage target audiences. • Write compelling captions and copies for social media content to enhance engagement. • Submit nominations and profiles to industry recognition platforms including Chambers and Partners, Legal500, LexisNexis, LegalEra, and Oath. • Utilize Microsoft 365 and PowerPoint to create impactful presentations for internal and external stakeholders. • Create and distribute newsletters, ensuring content is relevant, engaging, and posted on schedule. • Review social media analytics to measure performance and propose improvements. • Propose solutions for designs and content to senior management for approval. • Manage the company website using WordPress, including regular updates and employee profile management. • Post website articles and ensure they align with SEO best practices. • Meet with SEO companies to analyze Google rankings and propose strategies to improve SEO performance. • Utilize AI tools such as Copilot, ChatGPT, Canva AI, and Peachy AI to enhance content creation and streamline workflows. • Set posting reminders using Monday Work Management and use Preview before posting content on social media. • Prepare items for events, including liaising with logistics and design companies to organize client gifting and ensure a smooth experience. Legal Administrative Assistant/Compliance Officer 2022 - Current • Providing administrative support to each legal department (9 Partners and 26 Legal Associates). • Assisting the litigation, corporate and notary team with preparation of legal documents, including pleadings, contracts, and certifying/attesting official documents. • Responsible for onboarding clients, including conducting conflict checks, performing KYC procedures, and ensuring continuous compliance with all regulatory requirements. • Drafting legal agreements and retainers between clients and the Firm. • Coordinating online (Microsoft teams/zoom call) meetings across multiple time zones, coordinating with clients and arranging office meetings, and conference room reservations and collating documentation for meetings. • Managing diaries for Partners and Associates, ensuring they are up-to date, anticipating requirements e.g. associated traveling, accommodation bookings, drafting itineraries, preparing agendas, and preparing and circulating papers. • Facilitating communication between Partners, Associates, clients and external parties. • Liaising with ADJD to register cases and obtain information. • Entering timesheets. • Managing incoming and outgoing correspondence, including emails and traditional mail. • Training attorneys and support staff on office systems, case management, and filing processes. • Performing legal research, gathering case information, and preparing case files. • Maintaining the Firm's legal library and ensuring access to relevant materials. • Managing invoices and fee notes, including nominee/referral invoices and renewal of nominee engagements. • Billing administration including liaising with clients regarding outstanding invoices. Reservations Agent: Miss Lily’s LLC (June 2021 - July 2022) Remote Advisor: Capita (April 2019 - November 2019) VOLUNTEER EXPERIENCE BLISTERS FOR BREAD • Marshall VINCENT PALLOTTI HOSPITAL INTERNSHIP • Orthopedic Centre • Cape Town, South Africa (2017) Cape Town, South Africa (2016) Pediatric Centre EDUCATION EXECUTIVE OFFICE ASSISTANT AND SECRETARY SKILLS • Udemy - Online UK (2024) TEFL COURSE CERTIFICATE • TEFL South Africa - Online Johannesburg, South Africa (2024) CONTENT MARKETING STRATEGY CERTIFICATE • Coursera - UC Davis (2022) NATIONAL SENIOR CERTIFICATE • The Cape Academy of Mathematics, Science and Technology Cape Town, SA