Keshav Munjal | Freelancer Resume

Keshav Munjal Internet Marketing Evangelist Plot No. 291, First Floor, Paschim Vihar Extension, New Delhi – 110063, India - -‐ +91-‐- Professional Attributes • • • • Professional Objective Managed digital promotional activities including the website, app downloads, blogs, social media activities, including LinkedIn, Facebook and Twitter. Oversaw websites, landing pages and marketing campaigns for close to 30+ clients in the US, Australia, Europe & India. Successfully established community engagement through content marketing for my clients, which resulted to a quick growth with approx 25% engagement rate. Created and monetized new digital ad positions and programs for various. To secure a valuable position with a Top Brand in the field of Digital Marketing, contributing my professionalism to ensure all round growth of the company. Skills Internet Marketing Strategies «««««««««« Content Marketing «««««««««« Content Creation & Management «««««««««« Social Media Campaigns «««««««««« Media Buying & Traffic Acquisition «««««««««« Video Marketing «««««««««« Testing & Optimizations «««««««««« Growth Hacking «««««««««« Email Marketing «««««««««« Mobile Marketing «««««««««« Adwords & PPC «««««««««« Other Skills : Web Development, Mobile Applications, Ecommerce Web Solutions, Software Sales, Open Market Apps, Wordpress Development, PHP & Its Frameworks, Amazon Web Services. Keshav Munjal / RESUME Experience P a g e | 2 MEETUNIVERSITY.COM– Noida, India 2013 – 2016 Head – Digital & Internet Marketing -‐ -‐ -‐ -‐ -‐ -‐ Co-‐founded MeetUniversity.com, leading university research portal with 2000+ international universities & 45000+ courses listed. Controlled & Developed Social Media campaigns. Managed in house SEO & Content Team. Established a social media KPI (Key Performance Indicators) metrics to determine the ROI of efforts Build a Performance Oriented team of highly productive professionals Responsible for managing all finance & operational related activities ACHIVEMENT: Took the CPL down to more than 60% from (i.e. $2.5/lead is now generated at $0.75/lead only). DROOZO.COM – Gurgaon, Delhi 2016 – Present Chief Internet Marketing Manager -‐ -‐ -‐ -‐ -‐ -‐ -‐ Developed and executed major Facebook, Twitter, YouTube and web campaigns within budget and scope of online objectives. Tracked and analyzed social and web data to choreograph and optimize targeted social campaigns, as well as assign ROI-‐driven metrics to each campaign. Created various metrics-‐focused post-‐mortems and point of view documents that outline performance and key learnings. Worked closely with various internal teams (developers, PR, etc.) and external teams. Trained sales staff on all digital content, pricing, and sales strategy. Designed and implemented all SEO and SEM campaigns for the website & Mobile App. Content Creation & Team Management. ADSPARKS I NC – USA 2016 (3 Months Project) Social Media Marketing Manager -‐ -‐ -‐ Responsible for designing & exectuting major Facebook campaigns within budget and scope of objectives of various clients of this agency. Managed some top notch accounts such as Fremont Mazda, Hayward Nissan & Jeep. Worked closely with designers and copywriter to make the campaigns live and fruitful. GORDON A CTIVE – Israel 2016 (4 Months Project) Social Media Marketing Manager -‐ -‐ -‐ Increased online sign-‐up conversion from 7% to 13% Decreased CPA of $50 plus to below $35 per user signup Suggested & Co-‐ordinated with Development team to implement new campaign Keshav Munjal / RESUME P a g e | 3 -‐ -‐ landing pages Improved brand awareness from 13% to 28% Increased Engagements on Social Media Campaigns with average of 1.7% response. JHINGU.COM – New Delhi, India 2015 -‐ 2017 Head – Internet Marketing & PR -‐ -‐ -‐ -‐ -‐ Responsible for handing all types of Social Media, PR & Offline Marketing Campaigns of the website Managed a team of 5 Super Awesome Creative Guys who produces great designs, creatives & content. Media Planning & Implmenting Traffic Acquisition Strategies. Finding the Right Niche for Quirky & Geeky Stuff and Market it amongst them via online channels. Responsible for running and managing email marketing activities across various affiliate networks ACHIVEMENT: Increased Sales from 0 to 30+ orders / day. WEBINFOMART – New Delhi, India 2011 -‐ Present Founder & CEO -‐ -‐ -‐ -‐ -‐ -‐ -‐ Efficiently managing a team who develops awesome web apps & promote digital properties all around the world. Provider of Best Digital Marketing & Web Development Services. Served over 200+ clients from USA, Europe, Australia & India Generating & Marketing Business & Finding new prospects (Mainly Online) Client Communication from different parts of the world and closing deals. Responsible for Executing Projects on time. Networking & Public Relations ACHIVEMENT: Generated revenue of $75K per year with just 8 members’ team. DELHISHIKSHA.COM – New Delhi, India Co-‐Founder | Online Marketing & Operations Head -‐ -‐ 2007 -‐ 2011 Founded DelhiShiksha.com, India’s First Educational Networking Platform Coordinated the affairs of Operational and all marketing activities. ENUKE S OFTWARES P VT L TD – New Delhi, India 2010 (4 Months) Software Developer -‐ -‐ Worked on various Web Based Applications using PHP Responsible for developing web modules in PHP & its Framworks. Keshav Munjal / RESUME P a g e | 4 GOOGLE I NDIA– Gurgaon, India 2009 -‐ 2010 Software Developer -‐ -‐ -‐ -‐ Worked on various developing 2 intranet web based applications for Google India Pvt. Ltd. (Google.Com) Was working for a third party vendor by the name of HBS Services who was responsible for my staffing in Google. Project Names : Google GuestHouse Management System & Google Transport Management System. Developed both the web applications with my team members in 8 months time. KURUKSHETRA U NIVERSITY – Kurukshetra, India Bachelor of Technology in Computer Science & Engineering Education GOOGLE A DWORDS C ERTIFIED – Gurgaon, India 2009 2010 PPC & Adwords Campaigns Interests -‐ Music -‐ Travelling -‐ -‐ Exploring New Things Digital / Internet Marketing -‐ Web development -‐ Spirituality & Meeting New People Awards & Recognitions -‐ Awarded one of the top emerging Co-‐Founder (2016) by CFSP – Centre for Startup Professionals, India. -‐ Awarded Top Rated Service Provider on Upwork.Com (2016) People I follow -‐ Niel Patel -‐ Massimo Chieruzzi