Contact
-
Midleton, Co. Cork, Ireland-Linkedin: Kerry Irwin
Skills
Organization & Time Management
Content Management
Copywriting & Ad Copy
SEO
Graphic Design (Canva)
Social Media Marketing
Email Marketing (Sender.Net)
Google Analytics
Data Analysis
Reporting
Project Coordination
Market Research
WordPress & Shopify
Certifications
Google Analytics
SEO I & SEO II
Email Marketing
Digital Marketing
Social Media
Kerry Irwin
About Me
Highly motivated and results-oriented marketing professional with over 5 years of
experience developing and executing data-driven marketing campaigns. Proven ability
to manage all aspects of digital marketing campaigns, from strategy development to
execution and reporting. Skilled in SEO, social media marketing, content creation, and
campaign analysis.
Work Experience
Content Manager - Freelance/Remote
The Roadmap Digital Marketing Agency | 6 months
Mar 2024 - Present
Crafted high-quality content that boosted client SEO rankings on Google and social
media engagement.
Utilised SEO tools (e.g., Ahrefs) for keyword research to guide content marketing
strategy development.
Created high-quality, informative content for websites, blogs, social media
platforms, and Google optimization, catering to long-term projects.
Marketing Manager
Nov 2022 - Feb 2024
Association of Women in Boldness (AWiB) | 1 year 4 months
Developed marketing objectives that led to increased online & client engagement.
Managed a WordPress website migration project involving over 10 years of content
including articles, blogs, and event recaps.
Designed and implemented email marketing campaigns using Sender.Net for
newsletter design, achieving a 30% increase in engagement.
Content Writer - Freelance/Remote
Behagerlij Advertising Company | 1 year 5 months
Sept 2022 - Jan 2024
Developed comprehensive event marketing guidelines outlining step-by-step
strategies resulting in a successful 3-month campaign.
Conducted in-depth research to write accurate and engaging marketing copy.
Marketing Strategy
Reference
Rory Gallagher
Marketing Director
The Roadmap Digital Marketing Agency
Assistant Project Manager and Content Writer
Allure Communications | 1 year
Nov 2021 - Oct 2022
Created marketing strategies and compelling content through market research
that boosted brand recognition and online engagement.
Authored over 50 fact sheets (5-30 pages each) based on qualitative and
quantitative research data.
Led research projects from inception to completion, collaborating with various
teams to generate creative content that met client objectives.
Education
BA in Business Administration
& Information Systems
Addis Ababa University School of
Commerce (2016 - 2019)
Volunteer
Mentor
Meri Leadership & Mentorship Program
(Dec 2023 - Mar 2024)
Global Exchange Participant
AIESEC in Cairo (Aug 1 - 30 2018)
Assistant Project Manager & Content Associate
Center for African Leadership Studies | 7 months
May 2021 - Oct 2021
Assisted in creating engaging and informative content for online platforms, leading
new client engagement.
Managed multiple projects simultaneously, demonstrating excellent planning,
organisation, and time-management skills.
Program Coordinator & Social Media Manager
May 2019 - Jan 2021
Association of Women in Boldness (AWiB) | 2 year 4 months
Planned and executed digital and social media campaigns that led to a significant
increase in events conferences, and workshop attendance.
Instrumental in achieving a 47% increase in summit impact by maximising
promotional strategies and providing logistical support.
