KERRY IRWIN
Co. Cork, Ireland
Skills
Organization & Time
Management
Meticulous
Content Management
SEO (Ahrefs, Wincher, & Yoast)
Copywriting & Copy Editing
Social Media Marketing
Email Marketing (Sender.Net)
Data Analysis & Reporting
Project Coordination
WordPress
CRM (HubSpot)
Trello, Asana, ClickUp, & Slack
Certifications
Google Analytics
SEO I & SEO II
Email Marketing
Digital Marketing
Social Media
Marketing Strategy
Education
BA in Business Administration
& Information Systems
Addis Ababa University School
of Commerce (2016 - 2019)
Volunteering
Mentor
Meri Leadership &
Mentorship Program
(Dec 2023 - Mar 2024)
Global Exchange Participant
AIESEC in Cairo (Aug 1 - 30 2018)
Effective & Efficient Marketer and Project Manager with 5+ years of experience in digital
marketing, content strategy, and managing projects across departments. Skilled at leading
initiatives, optimising content, and driving audience engagement across platforms. Proven track
record in lead generation, stakeholder collaboration, and building strategic partnerships to
support business growth and brand visibility.
PROFESSIONAL EXPERIENCE
Polar IceTech
Sales & Marketing Executive (Full Time)
Marketing Executive (Part Time)
Jun 2025 - Present
Oct 2024 - May 2025
Develop and execute multi-channel marketing campaigns to drive lead generation, brand
awareness, and support geographic expansion across Ireland & Europe.
Collaborate with sales & business development teams to coordinate sales goals, campaign
delivery, optimise resource allocation, and align efforts with overall business goals.
The Roadmap Digital Marketing Agency
Content Manager (Freelance/Remote)
Mar - Aug 2024
Developed high-quality content for various platforms, focusing on SEO and content
optimisation to enhance client visibility.
Delivered informative and optimised content for websites, blogs, and social media platforms,
supporting long-term client projects.
Association of Women in Boldness (AWiB)
Marketing Manager
Nov 2022 - Feb 2024
Led marketing efforts, including managing a major website migration, strategising for digital
campaigns, and achieving a 30% increase in email marketing campaigns.
Significantly boosted attendance (47%) at events, conferences, and workshops through
targeted digital and social media campaigns.
Behagerlij Advertising Company
Content Writer (Freelance/Remote)
Sept 2022 - Jan 2024
Developed event guidelines & created engaging marketing copy through market research.
Produced a 3-month campaign based on marketing guidelines that achieved strong results.
Allure Communications
Assistant Project Manager and Content Writer
Nov 2021 - Oct 2022
Created marketing strategies and content that enhanced brand recognition. Led research
projects and collaborated with teams to meet client objectives.
Wrote content for social media, website, podcasts, & digital campaigns, based on extensive
research, contributing to enhanced client communications and project success.
Center for African Leadership Studies
Assistant Project Manager & Content Writer
May 2021 - Oct 2021
Created content & assisted in projects, focusing on online platforms to engage new clients.
Assisted in managing projects & producing engaging content that effectively attracted and
retained new clients.
Association of Women in Boldness (AWiB)
Program Coordinator & Social Media Manager
May 2019 - Jan 2021
Coordinated programmes and managed social media presence, enhancing organisational outreach
and engagement.
Increased online engagement through effective content management and campaign execution.
